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Consumer movements in india

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The ppt explain evolution of consumer behaviour in India.

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Consumer movements in india

  1. 1. OUTLINE :  INTRODUCTION  CONSUMER PROTECTION IN ANCIENT TIMES  DEVELOPMENT OF COOPERATIVES  CONSUMERS MOVEMENT IN THE MODERN PERIOD  REASON FOR CONSUMER MOVEMENT IN INDIA  FACTORS STIMULATED THE CONSUMER MOVEMENT:  IMPORTANT CONSUMER ORGNAISATION  ACHIEVEMENT OF THE CONSUMER MOVEMENT  CHALLLENGES AHEAD/ TASK FOR THE FUTURE
  2. 2. THE CONSUMER MOVEMENT : Adam Smith wrote ‘Wealth of Nations’ in 1776. He said that consumers will make choices that give them the greatest amount of satisfaction. He was a proponent of the invisible hand (minimizing government intervention in the marketplace).
  3. 3. CONSUMER PROTECTION IN ANCIENT TIMES: • Kautilya’s Arthasasthra • Sales and Price of commodities were organized. • Profit and time fixed for Traders. • Super intendant of Commerce was to supervise weight and measure. • Trader who sell inferior goods as a superior goods will be fined. People in different parts of the countries today celebrate in different ways the dates dedicated to the remembrance of ancient period during which it is believed that , people’s welfare was the first concern of the rulers. Eg : Onam festival in Kerala
  4. 4. DEVELOPMENT OF COOPERATIVES: • First consumer cooperative was started in Great Britain in the year 1844. • First consumer cooperative store in India came up in Madras in the year 1904. • Helps in successfully halting the abuse of monopolies & in improving the condition of the lower-income classes. • They have undertaken consumer education, elementary product improvement etc. • On the other side , movement activities have been directed towards modification of business practices.
  5. 5. DEVELOPMENT OF COOPERATIVES: • Encouraged by the government of many countries and India emphasized consumer cooperatives. • As it have achieved a great success in Scandinavian & other European countries as a countervailing forces against traditional marketing mechanism & promote consumer interest.
  6. 6. CONSUMER MOVEMENTS IN THE MODERN PERIOD : • Consumer movement in the present form came in 60’s in India with the basic objectives - To provide opportunity to the consumers to buy intelligently. - Recognition of reasonable consumer requests - Protection against fraud, misrepresentation, unsanitary & unjust product. - Participation of consumer representations in management, of aspect affecting consumers. - Promoting consumer interest.
  7. 7. REASON FOR CONSUMER MOVEMENT IN INDIA In India, the basic reasons for the consumers movement have been: • Shortage of consumer products; inflation of early 1970's • Adulteration and the Black Market. • Lack of product choices due to lack of development in technology • Thrust of consumer movement in India has been on availability, purity and prices
  8. 8. FACTORS STIMULATED THE CONSUMER MOVEMENT: The factors which stimulated the consumer movement in recent years are:  Increasing consumer awareness  Declining quality of goods and services  Increasing consumer expectations because of consumer education  Influence of the pioneers and leaders of the consumer movement  Organized effort through consumer societies
  9. 9. IMPORTANT CONSUMER ORGANIZATION: • Passengers And Traffic Relief Association (PATRA) • Women Graduate Union (WGU) . • Triplicane Urban Cooperative Store. • Indian Association of Consumers (IAC). • Consumer Guidance Society of India (CGSI). • Karnataka Consumer Services Society (KCSS). • Visaka Consumer Council (VCC).
  10. 10. ACHIEVEMENTS OF THE CONSUMER MOVEMENT: o Development taking place in the field of consumer education. o LIC has setup claims review committees at the zonal & central levels. o Consumer protection is being incorporated in the courses at different levels in schools and college. o The Government of India has set up a separate Directorate called Directorate of Public Grievances at Sardar Patel Bhavan, Sansad Marg, New Delhi.
  11. 11. CHALLENGES AHEAD/ TASK FOR THE FUTURES :  Making the Consumer Protection Act effective is the first challenges facing the consumer movement in India.  Consumer movement needs to be extremely alert regarding hazardous products entering the country in the wake of liberalization.  There are now about 1000 organizations of consumers in existence, but all the cities and towns have not been covered.  Lastly, the concern of consumer movement should also be to discourage racism, communalism, violence & conspicous consumption.
  12. 12.  The words of Anwar Fazal, Regional Director, United Nations Development Programme for the Asia Pacific Region, "The Consumer Movement should be directed towards service to the people and the Environment instead of just ensuring value for money for consumers." Consumer movement should seek a new vision which embodies 3 new cultures.  the culture of balance and harmony (so well provided by nature),  the culture of trusteeship and stewardship (as we are only guardians of earth)  culture of accountability to the future.

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