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Poll Shows Strong Support for Reforming Indiana Alcohol Law

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A new poll by Sunday sales and cold beer advocates shows strong support for reforming Indiana's alcohol laws.

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Poll Shows Strong Support for Reforming Indiana Alcohol Law

  1. 1. MEDIA ADVISORY Statewide Poll to be Released on Alcohol Reforms
 Public Advocacy Campaign Announced WHO: Scot Imus, Executive Director, IPCA Jay Ricker, Chairman, Ricker’s Oil WHAT: A press conference announcing the results of a statewide poll on alcohol reform issues conducted by Fabrizio, Lee and Associates. Additionally, a new public advocacy campaign will be unveiled. WHERE: North Atrium, Indiana Statehouse WHEN: Monday, June 5th at 2 pm WHY: Last week, legislative leaders announced the establishment of the Alcohol Code Revision Committee, a two-year study of Indiana’s arcane and antiquated alcohol laws. The Indiana Petroleum Marketers and Convenience Store Association (IPCA) recently commissioned a statewide poll on alcohol reforms. The results of this poll will be released at the press conference. INTERVIEW OPPORTUNITIES: Scot Imus Jay Ricker CONTACT: Scot Imus, IPCA Executive Director, (317) 313-0444, simus@ipca.org
  2. 2. POLL FINDS HOOSIERS STRONGLY SUPPORT COLD BEER SALES INDIANAPOLIS - Seventy percent of Hoosiers favor giving drug, grocery and convenience stores the right to sell cold beer according to a new statewide poll. Respondents also strongly favored allowing Sunday carryout sales, and enabling liquor stores to sell a wider variety of products. “This poll confirms that Hoosiers view Indiana’s alcohol laws as nonsensical and in desperate need of change,” said Scot Imus, Executive Director of the Indiana Petroleum Marketers and Convenience Store Association (IPCA). “We are encouraged that this has been acknowledged by the leadership of the General Assembly with the announcement last week of the establishment of the alcohol code revision commission.” When confronted with a list of possible choices, Hoosiers favored allowing all licensed retailers the right to sell cold beer by 71 percent; permitting Sunday carryout sales by 65 percent; and repealing the commodity restriction on liquor stores by 64 percent. Of other listed reforms: 67 percent opposed allowing minors into liquor stores; 59 percent opposed restricting the sale of spirits to liquor stores only; and 57 percent were against requiring all alcohol to be sold behind counters in drug, grocery and convenience stores. Importantly, the poll also showed that implementing the most popular reforms would not change the buying habits of customers, with 80 percent of respondents saying it would have no impact. Nationally known pollster Fabrizio, Lee & Associates conducted the survey of 600 registered voters via landline and cellphone between May 8-11. The margin of error at the 95% confidence interval for 600 voters is +/- 4.00%. The IPCA also announced the launch of a new public awareness campaign - Chill Indiana - that will take a sometimes satirical look at Indiana’s archaic laws. The campaign will put Hoosiers directly in touch with their legislator, and eventually, will provide voters with a guide as to whether candidates for the General Assembly favor or oppose alcohol reform. “We want to find a way to harness the strong support shown for responsible alcohol reform measures and ensure that Hoosiers are able to send that message to their legislators,” Imus said. “By the end of the year, we will be installing kiosks in convenience stores throughout Indiana to enable the thousands of consumers our members do business with on a daily basis to let their voices be heard.” For more information: Scot Imus, (317) 313-0444.
  3. 3. 1 CONFIDENTIAL MEMORANDUM TO: INDIANA PETROLEUM MARKETERS & CONVENIENCE STORE ASSOCIATION FROM: TONY FABRIZIO, DAVID LEE, & TRAVIS TUNIS RE: RESULTS OF STATEWIDE SURVEY ON INDIANA ALCOHOL REFORMS DATE: JUNE 5, 2017 In a recently completed survey of Indiana registered voters, Fabrizio, Lee & Associates found that there is strong support for reforms to the state’s alcohol laws. What follows are the key findings from this survey. Both Governor Holcomb and the State Legislature’s job approval rating is solid Overall, do you approve or disapprove of the job Eric Holcomb is doing as Governor? Overall GOP Ind Dem Approve 54 79 55 29 Disapprove 26 6 26 48 DK/Refused (DO NOT READ) 20 16 19 24 NET APPROVE +28 +73 +29 -19 Overall, do you approve or disapprove of the job the State Legislature is doing? Overall GOP Ind Dem Approve 49 72 47 27 Disapprove 38 14 39 63 DK/Refused (DO NOT READ) 14 14 14 10 NET APPROVE +11 +58 +8 -36 Both the Governor and State Legislature enjoy double-digit positive job approval ratings, with Holcomb’s job approval rating at +28 and the Legislature’s at +11. As would be expected, both receive their highest marks from Republicans and are underwater with Democrats. Independents approve of both, but give particularly strong marks to Holcomb (+29).
  4. 4. 2 Hoosiers support a number of alcohol reforms, especially allowing licensed retailers to sell cold beer and to allow carry out sales on Sunday, but oppose other reforms that have been proposed. Now I’m going to read you several proposals that have been made to change the states laws governing the sale of alcohol. After I read you each, please tell me whether you would favor or oppose it. TOTAL FAVOR TOTAL OPPOSE Overall Net Favor GOP Ind Dem 18- 34 35- 44 45- 54 55- 64 65+ Allow all licensed retailers to sell warm or cold beer. 71 26 +45 (1) +44 (1) +49 (2) +50 (1) +65 (1) +78 (1) +42 (1) +37 (1) +13 (2) Allow liquor stores to sell a wide variety of products besides just alcohol. 64 31 +33 (2) +27 (2) +51 (1) +29 (3) +48 (3) +46 (3) +21 (3) +29 (2) +22 (1) Allow the carry out sale of alcohol on Sundays. 65 33 +32 (3) +24 (3) +48 (3) +35 (2) +58 (2) +61 (2) +39 (2) +21 (3) -7 (5) Require that all alcohol be kept and sold from behind a counter in either a drug, grocery or convenience store. 40 57 -17 (4) -18 (5) -26 (5) -14 (4) -31 (5) -31 (5) -27 (5) +4 (4) -6 (4) Require that spirits like scotch and vodka only be sold in liquor stores. 38 59 -21 (5) -9 (4) -35 (6) -20 (5) -43 (6) -13 (4) -22 (4) -29 (5) +3 (3) Allow minors into liquor stores so long as they are accompanied by their parents. 32 67 -35 (6) -41 (6) -25 (4) -34 (6) -25 (4) -40 (6) -43 (6) -32 (6) -39 (6) (Number in parentheses indicates the issues rank in that particular demographic) Large majorities of Indiana voters favor three potential reforms by margins of more than 30-points: allowing retailers to sell warm or cold beer (+45), allowing liquor stores to sell more than alcohol (+33), and allowing the carry out sale of alcohol on Sundays (+32). Conversely, Hoosiers oppose three other potential laws relating to alcohol by significant double-digit margins: requiring alcohol to be sold from behind a counter (-17), requiring spirits only be sold in liquor stores (-21), and allowing minors in liquor stores with a parent (-35). There is not great variance across the partisan and age spectrums, with the top three reforms favored by large margins of all three partisan groups and all age groups except those 65+. Independents and voters under the age of 45 are the most enthusiastic in their support for these reforms, while also the most opposed to requiring alcohol be sold behind the counter and spirits only in liquor stores. Those aged 65 and up differ from the electorate at large in that a plurality oppose the sale of alcohol on Sunday (-7), but favor spirits only be sold in liquor stores (+3).
  5. 5. 3 Vast majority believe drug, grocery, and convenience stores should be allowed to sell cold beer Now more specifically, in your opinion, should licensed drug, grocery or convenience stores be allowed to sell cold beer in Indiana? Overall GOP Ind Dem 18- 34 35- 44 45- 54 55- 64 65+ Yes, Licensed drug, grocery or convenience stores should be allowed to sell cold beer 70 62 80 73 82 78 68 70 55 No, Licensed drug, grocery or convenience stores should NOT be allowed to sell cold beer 26 35 18 24 13 19 28 27 42 NET YES +44 +27 +62 +49 +69 +59 +40 +43 +13 A follow up question specifically asked whether licensed drug, grocery or convenience stores should be allowed to sell cold beer in Indiana and the findings were nearly identical to voters’ favoring allowing licensed retailers to sell warm or cold beer. 70% believe these stores should be able to sell cold beer, while only 26% do not think they should be allowed to. Every age and partisan group agrees with this sentiment by double-digit margins, most notably Independents and voters under the age of 45. Alcohol reform laws would not change the alcohol-shopping patterns of the vast majority of Hoosiers Regardless of how frequently or not you purchase alcohol, when you purchase it are you MOST likely to buy it in a (ROTATE) liquor store, drug store, a store like Krogers or Walmart, or a convenience store? Overall 18-34 35-44 45-54 55-64 65+ A Grocery store like Krogers or Walmart 45 48 37 51 45 44 Liquor store 32 33 43 30 29 27 Convenience store 4 8 4 5 4 1 Drug Store 3 2 3 4 6 3 If the state changed its current laws and allowed the carryout sales of alcohol on Sunday and allowed convenience stores to sell cold beer, please tell me which of the following statements comes CLOSEST to what you would do? Overall 18-34 35-44 45-54 55-64 65+ Change to Grocery Store 8 9 5 6 9 8 Change to Liquor store 6 4 5 6 5 10 Change to Convenience store 3 4 3 5 - 1 Change to Drug Store 1 1 2 - - 3 Would NOT Change where I buy alcohol 80 79 84 82 83 72 When voters purchase alcohol, they are most likely to get it in either a grocery store (45%) or liquor store (32%). Very few describe convenience stores or drug stores as their top destination for alcohol sales. If the state were to change the laws allowing for cold beer sales and sales on Sunday, the impact would be negligible on where voters decide to buy alcohol. 80% declare they would not change their current location and over 70% of every age group would remain unchanged.
  6. 6. 4 Millennials show greater support for alcohol reform and greater opposition to laws that benefit only liquor stores As referenced previously, those under the age of 35 are considerably more likely to favor reforms like allowing cold beer to be sold and carry-out sales of alcohol on Sundays. This group of voters is clear cut in their desire to see these changes made. These are issues millennials would likely coalesce around and their support for them should be taken seriously. KEY DEMOS PARTY Republican 32 Democrat 28 Independent 29 Something else (DO NOT READ) 1 Refused (DO NOT READ) 10 IDEOLOGY CONSERVATIVE 36 MODERATE 29 LIBERAL 24 Very conservative 18 Somewhat conservative 19 Somewhat Liberal 13 Very Liberal 11 DK/Refused (vol) 10 RELIGION Protestant 44 Catholic 16 Jewish 1 Mormon * Muslim/Islamic * Atheist/Agnostic 12 Other 9 DK/Refused (DO NOT READ) 17 EVANGELICAL OR BORN AGAIN? Yes 39 No 51 Refused (DO NOT READ) 11 AGE 18-34 24 35-44 13 45-54 20 55-64 18 65+ 22 Refused 3 RACE/ETHNICITY White 82 African American/Black 10 Hispanic 4 Asian American 1 Other 2 Refused (DO NOT READ) 1 GENDER MALE 48 FEMALE 52 Female, working woman 27 Female, homemaker 24 Female/Refused 1 DMA (TV MEDIA MARKET) Indianapolis 44 Chicago 13 Ft. Wayne 10 South Bend - Elkhart 10 Louisville 7 Evansville 6 Terre Haute 4 Lafayette 3 Cincinnati 2 Dayton 1
  7. 7. 5 METHODOLOGY STATEMENT: Fabrizio, Lee & Associates conducted an Indiana statewide survey of 600 registered voters via landline and cell phone on May 8-11, 2017. Landline interviews accounted for 55% of the sample and cell phone interviews 45%. Geography, race/ethnicity, gender, and age were matched to the population of registered voters statewide according to state voter files and census data of VAP. Respondents were randomly selected from lists of known registered voters. The margin of error at the 95% confidence interval for 600 voters is ±4.00%

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