STRATEGI KOMUNIKASI PEMKAB BUTON 2023.pptx
May. 29, 2023•0 likes•5 views
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Strategi Komunikasi
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STRATEGI KOMUNIKASI PEMKAB BUTON 2023.pptx
- 1. STRATEGI KOMUNIKASI PEMERINTAH KABUPATEN BUTON
- 2. VISI MISI PEMKAB. BUTON DOKUMEN KOMUNIKASI INPUT OUTPUT OUTTAKES OUTCOME S IMPACT DOKUMEN STRATEGI KOMUNIKASI: • JOBDESC • KPI OUTPUT, OUTTAKES, OUTCOMES • RENCANA KOMUNIKASI BULANAN • STAKEHOLDER MAPPING • ORGANIZATION EXPEKTATION AKTIVITAS KOMUNIKASI: • PIDATO • SIARAN PERS • KONTEN • FOTO • VIDEO • EVENT/KEGIATAN • MEDIA MONITORING SIKAP AUDIENS DARI AKTIVITAS KOMUNIKASI: • (ENGGAGEMENT) • SUKA (LIKE), • KOMENTAR (COMMENT) • RETWEET • SHARE • WOM HASIL DARI AKTIVITAS KOMUNIKASI: • MENYADARI (AWARENESS) • MENGETAHUI (KNOWING) • TERTARIK (INTEREST) • MEREKOMENDASI (PREFERENCE) • MENDUKUNG (SUPPORT) • MEMPENGARUHI (INFLUENCE) • EFFECT: SIKAP (ATTITUDE), KEBIASAAN (BEHAVIOR) TUJUAN/HARAPAN DARI AKTIVITAS KOMUNIKASI: • KEPERCAYAAN PUBLIK (PUBLIC TRUST) • REPUTASI (REPUTATION) • HUBUNGAN BAIK (RELATHIONSHIP) • INVESTASI (INVESTATION) • KESEJAHTERAAN MASYARAKAT