Digital, Social & Mobile                     Abby Ho                     March 19, 2012                     Seneca Present...
What I do
What I do
AGENDA         Twitter.Tumblr.Mobile.
CommunityOnline Communities. Role playing.
Online CommunitiesFind your audience.
CommunityParticipate or create new communities.
CommunityParticipate or create new communities.
CommunityParticipate or create new communities.
CommunityParticipate or create new communities.
CommunityFind existing user behaviours and join in!
BrandingStrategy Magazine Brand of the Year 2010
ContentExpand the brand on new platforms.
Key Takeaways
Overall…what makes onlinecontent work ?
communication for the     right audience
a message that is   simple & delivered through the appropriate                                                        media
hypertargeted to reach the desired                         audience
determined by             research & detecting patternsStudy the correlation between different devices, media, andaudiences!
created & delivered through                        diverse media favoriting          Web 2.0              sharingcommenting
What is successful          creativecommunication?
something that is memorable,         inventive & organic
they foster   relationships between the consumer & the product, or content
something that can often be               customized
content that inspires continuous                      innovation
it is celebrated
creates harmony between the        message & its delivery                       Abby Ho 5.26.09
is something that unites       people & ideas
Thank you!
Digital & Social Media Presentation
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Digital & Social Media Presentation

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Digital & Social Media Presentation

  1. 1. Digital, Social & Mobile Abby Ho March 19, 2012 Seneca Presentation
  2. 2. What I do
  3. 3. What I do
  4. 4. AGENDA Twitter.Tumblr.Mobile.
  5. 5. CommunityOnline Communities. Role playing.
  6. 6. Online CommunitiesFind your audience.
  7. 7. CommunityParticipate or create new communities.
  8. 8. CommunityParticipate or create new communities.
  9. 9. CommunityParticipate or create new communities.
  10. 10. CommunityParticipate or create new communities.
  11. 11. CommunityFind existing user behaviours and join in!
  12. 12. BrandingStrategy Magazine Brand of the Year 2010
  13. 13. ContentExpand the brand on new platforms.
  14. 14. Key Takeaways
  15. 15. Overall…what makes onlinecontent work ?
  16. 16. communication for the right audience
  17. 17. a message that is simple & delivered through the appropriate media
  18. 18. hypertargeted to reach the desired audience
  19. 19. determined by research & detecting patternsStudy the correlation between different devices, media, andaudiences!
  20. 20. created & delivered through diverse media favoriting Web 2.0 sharingcommenting
  21. 21. What is successful creativecommunication?
  22. 22. something that is memorable, inventive & organic
  23. 23. they foster relationships between the consumer & the product, or content
  24. 24. something that can often be customized
  25. 25. content that inspires continuous innovation
  26. 26. it is celebrated
  27. 27. creates harmony between the message & its delivery Abby Ho 5.26.09
  28. 28. is something that unites people & ideas
  29. 29. Thank you!

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