2. Topics:
What is Spotify?
Method of Promotion
Pricing
Channels of Distribution
Facebook and Twitter Integration
Promotions with Major Companies
Target Audience
Consumer Imagery
Consumer Perception
SWOT Analysis
My Marketing Plan
3. What is Spotify?
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4. What is Spotify?
Introduced in 2011
New and innovative way to listen to music
Personal music library that holds millions of
tracks
Can take it virtually wherever you go
Music streamed live
“Instant, simple and FREE!”