Why is it so hard to make things make sense when making something for others? In a world where everything is getting more complex and we are all overwhelmed by the amount of information we encounter daily, there is a growing understanding of the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education. Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor. This talk premiered at Pratt on Feb 24, 2014.