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#10 Is it Delightful?q  What Information Architecture Heuristics

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#10 Is it Delightful?q  What are your differentiators from other similar experiences or competitors?!q  What cross channel ties can be explored that delight? !q  How are user expectations not just met but exceeded?!q  What are you providing that is unexpected?!q  What can you take that is now ordinary and make extraordinary?!

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