What kind of media institution might distribute your media product and why?
What kind of media institution mightdistribute your media product and why?
I think IPC media would be the best to distribute mymusic magazine. I think this because it’s a popularmedia institution and distributes music magazinessuch as ‘NME’ and ‘Uncut’. As my magazine istargeting a different audience and genre I feel themagazines wouldn’t be competing against each other.As the company distributes well known musicmagazines it means the company has the experienceand may have consumers interested in my magazine.By selecting a popular company will give mymagazine a good chance of a consumer beinginterested in my magazine.
I also think Bauer Media would be a goodmedia institution to distribute mymagazine. The company distributespopular music magazines such as‘Kerrang’, ‘Q’, and ‘MOJO’. As BauerMedia doesn’t distribute a magazinesimilar to my magazine consumers may beinterested in my music magazine. As thecompany deals with popular musicmagazines it means the company hasexperience and reaches to a big audience.