Working%20to%20a%20 brief%20pro forma[1]


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Working%20to%20a%20 brief%20pro forma[1]

  2. 2. CONTRACTUAL BRIEFDefinition: a media company will sign a contract agreement, agreeing to complete a task within aspecific set of time. If the media company or client however do not stick to the contract then they willhave breached it and so would face legal action, it is important also to read a contract carefullybefore signing it so you are ensuring yourself that you are agreeing to all the terms and nothing youdon’t want to.Advantages: the advantages to a contractual brief would be that you and the client are bothagreeing to term that you cant go back on.Another advantage would be that the work will be plannedand made exactly how the client wants, meaning that there won’t be any issues involving contrastingideas. This would mean that the client could take legal action against the company that’s making theproduct if the work isn’t done how they want.Disadvantages: there wouldn’t be a lot of disadvantages – you just need to make sure that you read all theterms and conditions thoroughly before you sign. If the company signs the contract without looking at the termsmade by the client, then they could make a product that won’t get paid for and they might end up facing legalaction. Another disadvantage of using contractual briefs would be that the client would have to stick to all theterms made, so they might have to spend a lot of money to make the product and they also might have troublesticking to the deadline.
  3. 3. FORMAL BRIEFDefinition: A brief would be provided by the client of the media company and that brief would sayhow they want the product to be made. The brief would only contain necessary information that wouldbe needed to complete the project, and extra information will be added through on-goingnegotiations with the client. It is similar to the contractual brief however this brief is not always legallybinding.Advantages: You can add extra information to the brief through out the project and no legal actionwould be taken compared to the contractual brief.Disadvantages:Since it is not a legally binding brief, then the company that have been hired tomake the product might make a product that the client doesn’t like. If the client doesn’t like what thecompany has made, or there is another issue with the work, the client doesn’t necessarily have anylegal power.
  4. 4. INFORMAL BRIEFDefinition: This type of brief is a verbal agreement or a ‘handshake’ in some cases, and no contract orwritten agreement will be done so the client and company will discuss matters before the work startsand as it is informal then they may not be a set completion date.Advantages: You can work by your own rules without a contract hanging over you, as well as therebeing no deadlines.The client could say half way through the project that they want some parts of thework changing to fit what they want, and the company could even say what they want out of theproject.Disadvantages: there is no contract so it is quite risky, as you may have problems being paid, theclient may ask you to work extra hours or the client may change their mind on the product. The clientcould want the project doing too soon, or they could stop production altogether.
  5. 5. CO-OPERATIVE BRIEFDefinition: This is where two or more production companies are hired and will work on a certain briefand so the companies then will work together to complete the project. If they disagree over somethingthen a brief which will have been negotiated will be submitted and that will please both companies.Advantages: the advantages would be that they can share out the work.Disadvantages:one of the disadvantages could be that the two companies that are making thisproduct could disagree entirely on what to do. This could make the production process slower and itcould make them miss the deadline. If the two companies disagree then the finished product might notlook professional, and the client might refuse to pay them.
  6. 6. NEGOTIATED BRIEFDefininition: If two or perhaps more companies are working on the brief together and their ideasconflict then they would have to negotiate the brief, and so the brief would have to be changed. –it could involve changing; content, visual style or just ensuring that the product stays between theboundaries of legal and ethical obligation.Advantages: There are two parties involved so they can share out the work. When a brief isnegotiated then the finished product will be made to suit everyone involved. This would make sure thatthere aren’t any issues when planning what to do.Disadvantages: one of the disadvantages of a negotiated brief would be that there might bechanges made to the original brief that the client or one of the companies dislikes.
  7. 7. COMMISSION BRIEFDefinition: This is where a large media company will hire an independent media company toproduce/create a product for them, the brief would be negotiated between the two and not theexternal client. The independent production company will be paid for producing the product andthen also part of the profit when the product is sold.Advantages: You wouldnt have to negotiate briefs as it would be done between the companies.Another advantage would be that the two companies would both have good ideas, but when theywork together they could make a product that is better then if they were doing it alone.Disadvantages: The large media company will loose out on most of the profit as most of it would begoing to the independent production company.Another disadvantage would be the client that gaveout the brief at the beginning might not like the finished product that has been made by the twocompanies.
  8. 8. TENDER BRIEF• Definition: A client will publish a media product that they want to have made – they will thencreate a brief, proposal and a budget then they will pitch it to the client. Several productioncompanies could enter a brief to the client to try secure the project. Then the client will decideupon the best proposal and offer the project to the company that had the best proposal.Advantages:one advantage would be that the client that wants the product making would get thebest possible company to make there product. They would pitch their work to different companies andthe company that think would do the best job would offer to work for them.Disadvantages:one disadvantage could be that the work isn’t done to the clients standards. Theywon’t get to chose who does there work and they might end up with work that doesn’t work for them.
  9. 9. COMPETITION BRIEFDefinitionThis type of brief is made available to all production companies, who then complete the brief and send intheir work. All the completed projects are assessed and judged, and the project that wins getspublished.AdvantagesAn advantage of this could be that all the projects would be completed to the best standard becausethat company would want to be the ones that win. This means that the finished project might becompleted better this way.Another advantage could be that the company that sent out this brief wont have to pay the losingcompanies, and sometimes it might not even have to pay the one that won.DisadvantagesA disadvantage of this type of brief would be that there isn’t definite money for the production companies.They would have to put in extra work to compete with other companies and if the lose then they wouldlose a lot of money.
  10. 10. MY BRIEFWhich structure/structures will the Vegetarian Recipe Cards brief use?Reference your reasons for choice/choicesWith this brief we have to put the logo of the company on the cards, set the recipes out acertain way and produce them on specific cards and use specific laminate. With ourbrief we will stick to these points and try to get our cards to look professional as well ascreative.
  11. 11. READING THE BRIEFWhy is important to thoroughly read your brief?It is important to read through the brief thoroughly because then there wont be any issueslater on. When reading the brief the two co-operating companies could disagree onesomething, so then a compromise might have to take place. It is also important becausethe company making the product would have to understand completely what they aredoing, and if they do something wrong then they would have to either start the wholeproject again or get fired from the project completely.
  12. 12. READING THE BRIEFWhat is the nature and demand of the Vegetarian Recipe Cards brief?Nature of the briefThis is quite simple, we have to produce recipe cards for vegetarians. These recipes couldalso be made for vegans and this has to be clearly stated. The recipe and the layouthave to be set out a certain way and we have to follow these rules.Demand of the BriefThere isn’t a specific timescale that we have to stick to, but we have to finish our cardswithin ten weeks. There are specific rules that we have to follow and not many peopleare needed to complete this task. The production team will be around two to fourpeople, and there will be specific equipment needed.
  13. 13. NEGOTIATING A BRIEFWhy is it important to discuss the brief with your client prior to production?It is important to discuss a brief with the client because then there won’t be any issues thatcome up after the project has started. If either the company issuing the brief or thepeople making the product have any concerns that they would need to discuss, thenthey would bring them up in the hope of changing them. This could be anything from thepaper used, the timescale of the project or any ethical issues that need to be discussed.
  14. 14. NEGOTIATING A BRIEFWhat are the advantages and disadvantages of employing discretion with abrief?An advantage of employing discretion with a brief could be that there is a way for theproduction staff to put in their own creative ideas to the product. The company issuingthe brief could have made this easy to do, especially if they have produced a veryvague brief that can be interpreted. This would be useful for the production team thatare making the product because then they could show people what they can do, sothey might be able to get more work afterwards with more creative projects. This is usefulto the company who made the brief too because then they could make their finishedproduct and even their company to look creative.A disadvantage could be that sometimes the company making the product could be toocreative and produce a product that the company issuing the brief disagree with. If theproduction staff make the finished product too creative then that could affect the wholecompany. Some companies need their products to look professional, and if they allowdiscretion with a brief then it could lose its professionalism and they could lose business.
  15. 15. NEGOTIATING A BRIEFAre there any potential legal/ethical/regulatory issues with the brief’s proposedproduct?A legal issue could be that the recipes are taken from someone else. This would mean thatthere is a breach of copy right and this could lead to a legal issues from the people thatproduced the recipes first. When I produce these recipe cards I will make sure that thereisn’t any recipes that have been made by people specifically. I will only use basic recipesand I will add in new steps and ingredients to make it more personalised.An ethical issue could be that we can’t find many vegetarian recipes and even veganrecipes because we aren’t vegetarian ourselves. With this there could also be a problemif someone on the team or someone that has been asked to be on the team doesn’tagree with not eating meat. This could mean that there is a loss of production teammembers, and it could be difficult to find others.
  16. 16. NEGOTIATING A BRIEFAmendments you have considered to;The ProductSince looking at the brief I have found that there isn’t anything that I would need tochange. There is a chance to be creative while still keeping to their layout.The BudgetIt might be difficult to find the correct laminate and card that they want to use, and it mightbe quite expensive.The ConditionThere isn’t any amendments that we would need to consider for the conditions of the briefeither.
  17. 17. OPPORTUNITIESWhat opportunities could this brief allow you to explore?Self DevelopmentThere is a chance to be creative and try out different ideas with brief, and if we could keep copies of the finishedproduct then we could use them later on. Another thing that we could learn could be to be more creative, thisbrief lets us use Photoshop and with this we could try out how to use Photoshop more. We would also learn how tostick to a brief and how to work in a team.Learning new skillsWith this brief we get to learn how to lay out a recipe and how to produce our own recipe cards. We could also learnhow to produce good looking photographs. We could learn how to take photographs professionally and makethem all look right as a set, we could also learn how to use Photoshop to edit images as well as makes cards.Multi-skillingThis brief will help us learn how to make our own cards, how to write up recipes and how to stick to a brief.This briefwill also help us how to make a schedule and how to stick to it. It will help us to prioritise our work just like if it wasreal.Contributing to a briefWe will learn that when we get a brief we will need to stick to it and produce the work that is needed. We will learnthat we need to read a brief carefully so that we don’t make work that isn’t what the company wants.