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Multichannel detailing nel farmaceutico. Introduzione al corso

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Seminario base dedicato a chi si occupa di marketing farmaceutico.
Taglio estremamente operativo, ricco di case histories direttamente dall'esperienza progettuale di Merqurio

Published in: Marketing
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Multichannel detailing nel farmaceutico. Introduzione al corso

  1. 1. Multichannel Marketing Seminario per le Aziende Farmaceutiche
  2. 2. Il senso del tempo… Da Wikipedia • • • • • • • • • • 1989: Sono connessi centomila computer 1990: Apparizione del linguaggio HTML 1991: Il CERN (Centro Europeo di Ricerca Nucleare) annuncia la nascita del World Wide Web 1992: Un milione di computer sono connessi alla rete 1993: Apparizione del primo browser pensato per il web, Mosaic 1996: Sono connessi 10 milioni di computer 1999: Gli utenti di Internet sono 200 milioni in tutto il mondo 2008: Gli utenti di Internet sono circa 600 milioni in tutto il mondo 2009: Gli utenti di Internet sono circa 1 miliardo in tutto il mondo 2011: Gli utenti di Internet sono circa 2 miliardi in tutto il mondo • • • • • • • • • • 26 agosto 2008 : 100 milioni 8 aprile 2009 : 200 milioni 15 settembre 2009: 300 milioni 5 febbraio 2010: 400 milioni 21 luglio 2010: 500 milioni 5 gennaio 2011: 600 milioni 30 maggio 2011: 700 milioni 22 settembre 2011: 800 milioni 24 aprile 2012: 900 milioni 4 ottobre 2012: 1 miliardo 4 anni per decuplicare! 12 anni per decuplicare
  3. 3. Una nuova rivoluzione industriale
  4. 4. Di che cosa parleremo? Pharma 2.0 eDetailing Social Media Non Personal Promotion Digital Multichannel Web Marketing Detailing eMail Phone Marketing Detailing Internet Marketing Marketing
  5. 5. Obiettivo • Sensibilizzarvi e fornirvi una visione d’insieme delle tecniche di Multichannel Detailing nel farmaceutico • Non sarà: – Un corso tecnico – Un corso esaustivo – Un corso noioso (speriamo!)
  6. 6. Agenda

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