HATA Conference- Travel Agents Staying Relevant

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Abacus’ President & CEO, Mr Robert Bailey shared his perspectives at the 38th Hong Kong Association of Travel Agents (HATA) Annual Overseas Conventionon. The need for travel agents to stay relevant- the focus of Online, Mobile and Social Media.

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HATA Conference- Travel Agents Staying Relevant

  1. 1. Robert Bailey President & CEO, Abacus International Keynote 38 th HATA Annual Overseas Convention
  2. 2. Susan Sontag " Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past, present, and future . "
  3. 3. Where is your relevance? You own the experience from end to end You own the experience from end to end
  4. 4. Online, Mobile & Social Media = Death of TA?
  5. 5. 42.4% of the world’s internet users are in Asia
  6. 6. Are You Online Yet? Source: Abacus Travel Sentiments Index Feb 2010
  7. 7. Focus - Getting Online Quickly Source: Abacus Travel Sentiments Index Feb 2010
  8. 8. 46% of the world’s total mobile subscriptions in Asia alone
  9. 9. The Mobile Market Takes Off By 2014, over 3 billion will be able to transact electronically via mobile or Internet technology with a 90% mobile penetration rate and 6.5 billion mobile connections (1) 326,000 mobile “Touch” Web sites exist globally, compared to 148,000 iPhone apps in the App store and 30,000 apps in the Android market (3) Analysts expect over 50 billion mobile downloads to occur in 2012 (a YOY growth of 92% from 2009) (2) U.S. wireless consumers now send more than 5 billion text messages per day and 260 million picture and multimedia messages per day (a 300% growth from last year). (4) Sources: 1 Gartner 2 Chetan Sharma Consulting 3 Taptu 4 CTIA Wireless
  10. 10. 456 million users are on social media
  11. 11. Are You? Source: Abacus Travel Sentiments Index Jan 2010
  12. 12. Increasing Influence of UGC in the OTA sites
  13. 13. Where does all these leave us?
  14. 14. If we stay as we are
  15. 15. Integration and convergence
  16. 16. Follow us: Facebook.com/AbacusIntl twitter.com/AbacusMarketing
  17. 17. Thank you

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