Abacus Solutions - Internet Marketing

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Abacus Solutions - Internet Marketing

  1. 1. Getting the Traffic You Need Change Your Static Website to a Money Generating Machine A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  2. 2. 4 MAJOR CHALLENGES <ul><li>1. Website Layout and Design </li></ul><ul><li>2. Driving Traffic to Website </li></ul><ul><li>3. Monetizing Traffic </li></ul><ul><li>4. Repeat Business </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  3. 3. WEBSITE IN PLACE – NOW WHAT? <ul><li>- I’ve Got a Website </li></ul><ul><li>Why Don’t I Have Any Business? </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  4. 4. THERE’S A LOT AT STAKE A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info Source: Advertising Age ’s Digital Marketing and Media Fact Pack
  5. 5. Quick! You Have 5 Seconds! <ul><li>Only 5 Seconds to Capture Visitor’s Attention </li></ul><ul><li>Do You Know the Key Areas You Must Use On Your Website? </li></ul><ul><li>Where Will a Visitor to Your Site Look First? </li></ul><ul><ul><li>If you don’t know, you’re losing lots of $$$$ </li></ul></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  6. 6. The “Eyes” Have It A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info [Source: Eyetracking Heatmap – The Marketing Sherpa Report] <ul><li>CRITICAL NOTE: </li></ul><ul><li>Bullet Points </li></ul><ul><li>Call to Action </li></ul><ul><li>First Word of Paragraph </li></ul>
  7. 7. OPTIMIZATION <ul><li>- Keyword Rich Domain Name </li></ul><ul><li>- Target Keyword Phrase in Title Tag, Headings, and Text </li></ul><ul><li>- Content – Relevant, Fresh, Unique </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  8. 8. TRAFFIC = LIFEBLOOD <ul><li>- Tons of Traffic – GOOD </li></ul><ul><li>- Tons of Targeted Traffic – BETTER </li></ul><ul><li>- Tons of Qualified Traffic – BEST </li></ul><ul><li>- Tons of Repeat Traffic – BETTER THAN BEST </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  9. 9. The Hour Glass Approach A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  10. 10. WHERE DOES TRAFFIC COME FROM? A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  11. 11. It Pays to Be Popular A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  12. 12. The Art of War <ul><li>- You Need a Strategy to Attract Visitors </li></ul><ul><li>- Without a Strategy You’ll Lose the Battle AND the War </li></ul><ul><li>- Use Multiple Sources of Traffic All Working Together to Drive Views and Sales of Your Product/Service </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  13. 13. WHY GOOGLE? A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  14. 14. RANKING ON GOOGLE A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info 1 3 2
  15. 15. GOOGLE HEATMAP A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  16. 16. WHO CLICKS WHERE? <ul><li>- Studies Show On Google: </li></ul><ul><ul><li>The #1 ranked site gets 41% of the clicks </li></ul></ul><ul><ul><li>The #2 ranked site gets 12% of the clicks </li></ul></ul><ul><ul><li>The #3 ranked site gets 8.5% of the clicks </li></ul></ul><ul><ul><li>The rest of the sites on the first page get the remaining clicks </li></ul></ul><ul><li>- You Need to Be in the Top 3 to Get the Majority of the Clicks! </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  17. 17. YOU SHOULD BE IN VIDEO! A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  18. 18. THE POWER OF VIDEO <ul><li>- Ford Modeling Agency Boosted its Revenue 140% by Using “Reality” Style Videos on YouTube. (– Inc. Magazine) </li></ul><ul><li>Leverage YouTube’s HUGE Investment in Video Streaming Servers </li></ul><ul><ul><li>Use It for FREE </li></ul></ul><ul><ul><li>Put It on Your Own Website </li></ul></ul><ul><ul><li>How GREAT is That! </li></ul></ul><ul><li>- Beat Your Competition - Create a ‘Custom YouTube Channel’ </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  19. 19. YOUTUBE & GOOGLE A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  20. 20. DO YOU TWITTER? A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  21. 21. FROM TWEET TO TRAFFIC <ul><li>Tweets Get You Listed on Google </li></ul><ul><li>Build a Following on Twitter </li></ul><ul><li>Link Your Twitter Page to Your Fully Optimized Web Portal </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  22. 22. WORDPRESS BLOG A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  23. 23. GRAND CENTRAL <ul><li>- Use WordPress to Integrate: </li></ul><ul><li>- YouTube Videos </li></ul><ul><li>- Tweets from Twitter </li></ul><ul><li>- Business Information </li></ul><ul><li>- Blog Entries </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  24. 24. BARE MINIMUM NEEDED <ul><li>- Optimized Web Portal to ‘Integrate’ Your YouTube Videos, Your ‘Tweets’ and Your Business Info </li></ul><ul><li>- YouTube with Custom Background Page </li></ul><ul><ul><li>“ Reality Style” Videos about You and Your Business </li></ul></ul><ul><li>- Twitter with Custom Background Page </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  25. 25. MORE TACTICS <ul><li>Why Settle for “Bare Minimum” </li></ul><ul><li>The More Tools You Use, The More Success You’re Poised to Enjoy </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  26. 26. YOUR ONLINE SALES MACHINE - Incorporate FREE Traffic With Your Site - Use eMail Capture System A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info Your Marketing System Foundation
  27. 27. Direct Response = $$$ <ul><li>- What is an Automated Direct Response System? (Auto-Responder) </li></ul><ul><li>- Make Money While You Sleep </li></ul><ul><li>- How Expensive is a System Like This? </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  28. 28. AUTO-RESPONDER SYSTEM <ul><li>- Know Who Visits Your Site </li></ul><ul><li>- Get Contact Information </li></ul><ul><li>- At Least Name and eMail Address </li></ul><ul><li>- Build Database of Visitors </li></ul><ul><li>- Keep In Touch </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  29. 29. THE MONEY IS IN THE LIST <ul><li>Your Database of Leads and Customers Is Your Most Valuable Asset </li></ul><ul><li>How Do You Currently Stay in Contact with Your Customers You’ve Paid So Much to Get? </li></ul><ul><li>When Was the Last Time Someone Came into Your Place of Business and Said It Was Because of Your Website? </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  30. 30. YOUR AR & YOUR SALES <ul><li>- Statistics Prove It Takes Over Five Points of Contact Before a Prospect Buys from You </li></ul><ul><li>- Just a 5% Increase in “Repeat Customers” Translates into 25% Increase in Annual Sales </li></ul><ul><li>- On Average, Repeat Customers Spend 67% MORE than New Customers! </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info
  31. 31. ONLINE DOMINATION <ul><li>We Turn Your Website into the #1 AUTHORITY ONLINE for the Local Market </li></ul><ul><li>We Get You Listed Everywhere: Local Search, Natural Search, PPC, Content in the top 10, More Consumer Reviews than Anyone Else (and MORE) </li></ul>A BACUS S OLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info

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