BUSINESS COMMUNICATION
INTRODUCTION, CONCEPT & IMPORTANCE

INTRODUCTION & MEANING
 Business communication is the process of sharing information between people within and outside a company.
 Effective business communication is how employees and management interact to reach organizational goals.
Its purpose is to improve organizational practices and reduce errors.
 Business Communication can be of two types:
 Oral Communication.
 Written Communication.

COMPONENTS OF COMMUNICATION PROCESS

IMPORTANCE OF COMMUNICATION IN AN ORGANIZATION
 Promotes motivation.
 Source of information.
 Altering individual’s attitudes.
 Helps in socializing.
 Controlling process.