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Internet Cookies & Privacy - How to manage the tracking of your personal information

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Internet privacy and how to protect it is a growing concern for many users. In the past, these worries were focused on what we share intentionally: our identities, our personal details, the opinions we post in public forums. In recent years, however, the focus of concern has shifted. Web analytics have become more sophisticated and, as a result, targeted advertising has become incredibly specific.

Privacy advocates are worried about pervasive website tracking too, and they have their eye on the main culprit: cookies!

In this SlideShare, learn what cookies are, how to disable them, and how to keep them from coming back from the dead.

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Internet Cookies & Privacy - How to manage the tracking of your personal information

  1. 1. © 2016 eSOZO Computer & Network Services • www.esozo.comZombie Cookies: What They Are and How To Disable Them
  2. 2. © 2016 eSOZO Computer & Network Services • www.esozo.com Internet Privacy & Website Tracking Yesterday you emailed a friend to tell them about how much the kids love the new swimming pool, and today every ad on Facebook is trying to sell you inflatable rafts. What’s going on here? How did they KNOW? If you’re a little creeped out about these eerily specific ads you’re not alone. Privacy advocates are worried about website tracking too, and they have their eye on the main culprit: cookies!
  3. 3. © 2016 eSOZO Computer & Network Services • www.esozo.com Cookies go back to the early days of the World Wide Web. In 1994, developers at Netscape were trying to figure out how to make online shopping work. The website needed a way to “remember” who the customer was and what they wanted to buy. Thus, the web cookie was born. Cookies: Delicious or Evil? Without cookies, the internet as we know it simply would not function. There is nothing good or evil (or yummy) about them; they are just tools.
  4. 4. © 2016 eSOZO Computer & Network Services • www.esozo.com First-party cookies • Are “set” by the website you are visiting. • Used for basic functions, such as remembering your preferences. • Keeps track of how many times you’ve visited the page. • Once you leave the webpage, the first-party cookie has nothing left to do. First-Party vs Third-Party Cookies
  5. 5. © 2016 eSOZO Computer & Network Services • www.esozo.com Third-party cookies • Are set by a different webpage than the one you are visiting. • The sources are often advertisements or widgets. • Are used to track you across multiple websites and monitor your views, clicks, and anything else that might be relevant for marketing analysis. • The third-party cookie can spy on you from ANY website that displays an ad or widget from the same domain that set it in the first place. • This information is collected by the advertiser to construct a picture about who you are and what you like. First-Party vs Third-Party Cookies
  6. 6. © 2016 eSOZO Computer & Network Services • www.esozo.com Third-Party Cookies Blocking Third-Party Cookies Firefox Tools > Options > Privacy Uncheck "Accept third-party cookies.” Google Chrome Settings>Advanced Settings>Privacy>Content Settings Check “Block third-party cookies and site data.” Internet Explorer 11 Tools > Internet Options > Privacy > Advanced Check “Override automatic cookie handling, and then choose “Block” under “Third-party Cookies.” Removing Third-Party Cookies By far the easiest way to delete third-party cookies is to use a free piece of software called CCleaner. It is a well-known, reputable program with many other useful features tuning-up your PC. And best of all, it’s FREE!  Click Download  Check “Cookies” for each browser you use  Click “Analyze” and review the results  Then click “Run Cleaner”
  7. 7. © 2016 eSOZO Computer & Network Services • www.esozo.com There is a more persistent cookie variety that is hard to find and remove: the “zombie cookie.” In addition to setting typical cookies, it also sets a “Flash cookie.” This cookie is stored in the Adobe® Flash directory rather than your internet browser folder. Mutant Cookies From Beyond the Grave?
  8. 8. © 2016 eSOZO Computer & Network Services • www.esozo.com It works like this:  The third-party sets two standard cookies, plus one Flash cookie.  Every time you visit a webpage, the Flash cookie checks to make sure the standard cookies are present.  If it doesn’t find them (i.e. if you have deleted the cookies), it recreates them!  The outcome of this is a cookie that can’t be deleted; it keeps returning from “the dead,” again and again. Mutant Cookies From Beyond the Grave? The solution? Identify and delete the Flash cookie as well.
  9. 9. © 2016 eSOZO Computer & Network Services • www.esozo.com To destroy this undead monster, we turn once again to CCleaner.  This time, click Cleaner and select the Applications tab  Then check “Adobe Flash Player” under the Multimedia section  Click “Analyze” and “Run Cleaner” to remove the flash cookies How to Destroy an Undead Cookie
  10. 10. © 2016 eSOZO Computer & Network Services • www.esozo.com  Domain (name): The web location that your browser is pointing to.  Widget: Tiny apps embedded in a website that performs a simple function. Examples include Like, Subscribe, and social media Share buttons.  Cookie: A tiny text file stored in your browser that remembers information related to your current and/or past visits.  First-Party Cookie: A cookie set by the domain you are visiting.  Third-Party Cookie: A cookie set by a different domain from the one you’re visiting.  Zombie Cookie: A cookie that “comes back to life” after you’ve deleted it.  Flash Cookie: A much larger cookie that is stored in your Flash folder. Technically, it’s a Locally Stored Object (LSO). Glossary
  11. 11. © 2016 eSOZO Computer & Network Services • www.esozo.com Your company's internal IT staff is great at what they do. But are those resources enough to handle all the business's needs? Whether you need to outsource some of the daily tasks that your experienced team is handling, or you need to quickly launch a new project, eSOZO can fill in the gaps. If you are ready to move to the cloud, need to save resources, and don’t know where to start, eSOZO can help. We can manage your IT needs on your budget and your terms. We handle the staffing and help create a consistent monthly fee to keep your budget under control. eSOZO Computer & Network Services 200 Route 31, Suite 202 • Flemington, NJ 08822 888.376.9648 • info@esozo.com • www.esozo.com Contact eSOZO Today! Read the full blog post at http://www.esozo.com/5-ways-that-you-know-its-time-to-outsource-it/. Connect with us!

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