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Call to Action - Creating Marketing That Gets Results
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Real Estate
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, will be discussing how to create marketing that will get your client to act. It's not about giving information, but getting outcomes.
Aaron StelleFollow
Marketing Technology Director at WEST, a Williston Financial Group CompanyAdvertisement
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Call to Action - Creating Marketing That Gets Results
- Call to Action Creating Marketing That Gets Results Aaron Stelle, VP- Regional Marketing Technology Director astelle@poweredbywest.com | poweredbywest.com
- Why do we market and sell to people in ways we don’t like to be marketed and sold to?
- Why do we need a plan? WHO AM I? www.HowToBeSteller.com
- Getting Started west
- Audience west
- Message west
- Mechanism west
- west Outcome & Goals
- Long vs. Short Copy • Teaser • Preview • Trailer • Whole Movie
- west Creating More Compelling Content
- west 11 BE SIMPLE, 1 Your goal is to ADD VALUE to your sphere while sharing your business and lifestyle…
- west 12 TRANSPARENT, 2 Give your SPHERE a glimpse into the everyday life of YOU, remain top of mind!
- west 13 & AUTHENTIC 3 STAY IN YOUR LANE… Get Creative, don’t waste time!
- west Words Matter
- west Top 5 Most Persuasive Words
- west You / Their Name
- west Free
- west Because A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
- west Because A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
- west Because A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
- Instantly west
- New west
- Verbs west Adding a verb to a call-to- action will generally increase click through. • Get • Receive • Continue • Start
- Value Words west • Included • With • Quality • Happy • Satisfied • You might also like
- Urgency Words west • Limited Time • Hurry • Before it’s too late • Going Fast
- Credibility Words west • Featured In • Trusted • Verified • Expert • Specialist
- west Tools
- Unsplash west
- Pexels west
- west Fiverr
- west Breakthrough Broker
- THANK YOU
- Why do we need a plan? CONNECT www.HowToBeSteller.com
Editor's Notes
- Bring up Oregon CE Hours Mute and Camera
- Tell my story, who I am and what I do Bring up Oregon Credit Hours
- Simon Senek – Who are your people, how do you work with more of them? Buyer Lifestyle photo shoot, gift from broker, coffee table book and social photos, Christmas cards. Humanize the marketing and tech with stories While everyone is freaking out about Zillow, make it all about your client's experience.
- Tell the story of Joshie & how they need to create a better client experience Scott Stratton – Unmarketing Podcast and Book
- Talk about click troughs, phone calls, meetings,
- Smart Targeting w/ Marketing
- Smart Targeting w/ Marketing
- Tell my story, who I am and what I do Bring up Oregon Credit Hours
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