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Call to Action
Creating Marketing That Gets Results
Aaron Stelle, VP- Regional Marketing Technology Director
astelle@poweredbywest.com | poweredbywest.com
Why do we market
and sell to people
in ways we don’t
like to be
marketed and sold
to?
Why do we
need a plan?
WHO AM I?
www.HowToBeSteller.com
Getting
Started
west
Audience
west
Message
west
Mechanism
west
west
Outcome
&
Goals
Long vs.
Short Copy • Teaser
• Preview
• Trailer
• Whole Movie
west
Creating More Compelling Content
west 11
BE SIMPLE,
1
Your goal is to ADD VALUE to your sphere while
sharing your business and lifestyle…
west 12
TRANSPARENT,
2
Give your SPHERE a glimpse into the everyday life of
YOU, remain top of mind!
west 13
& AUTHENTIC
3
STAY IN YOUR LANE…
Get Creative, don’t waste time!
west
Words Matter
west
Top 5 Most
Persuasive
Words
west
You / Their
Name
west
Free
west
Because
A well-known principle of human behavior says that when we
ask someone to do us a favor we will be more successful if we
provide a reason. People simply like to have reasons for what
they do.
west
Because
A well-known principle of human behavior says that when we
ask someone to do us a favor we will be more successful if we
provide a reason. People simply like to have reasons for what
they do.
west
Because
A well-known principle of human behavior says that when we
ask someone to do us a favor we will be more successful if we
provide a reason. People simply like to have reasons for what
they do.
Instantly
west
New
west
Verbs
west
Adding a verb to a call-to-
action will generally
increase click through.
• Get
• Receive
• Continue
• Start
Value Words
west
• Included
• With
• Quality
• Happy
• Satisfied
• You might also like
Urgency
Words
west
• Limited Time
• Hurry
• Before it’s too late
• Going Fast
Credibility
Words
west
• Featured In
• Trusted
• Verified
• Expert
• Specialist
west
Tools
Unsplash
west
Pexels
west
west
Fiverr
west
Breakthrough
Broker
THANK YOU
Why do we
need a plan?
CONNECT
www.HowToBeSteller.com

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Call to Action - Creating Marketing That Gets Results

Editor's Notes

  1. Bring up Oregon CE Hours Mute and Camera
  2. Tell my story, who I am and what I do Bring up Oregon Credit Hours
  3. Simon Senek – Who are your people, how do you work with more of them?   Buyer Lifestyle photo shoot, gift from broker, coffee table book and social photos, Christmas cards.   Humanize the marketing and tech with stories   While everyone is freaking out about Zillow, make it all about your client's experience.
  4. Tell the story of Joshie & how they need to create a better client experience Scott Stratton – Unmarketing Podcast and Book
  5. Talk about click troughs, phone calls, meetings,
  6. Smart Targeting w/ Marketing
  7. Smart Targeting w/ Marketing
  8. Tell my story, who I am and what I do Bring up Oregon Credit Hours