Best Practices for Virtual
Showings and Open Houses
Aaron Stelle, VP- Regional Marketing Technology Director
astelle@poweredbywest.com | poweredbywest.com

Why do we market
and sell to people
in ways we don’t
like to be
marketed and sold
to?

Why do we
need a plan?
WHO AM I?
themoderndayagent.com/aaron-stelle

WHAT ARE VIRTUAL SHOWINGS AND
OPEN HOUSES

TYPES OF
VIRTUAL
REAL
ESTATE
west
• INDIVIDUAL WALK
THROUGH
• 24/7 DIGITAL
WALKTHROUGH
• LIVE EVENT

INDIVIDUAL WALK THROUGH

PURPOSE
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• REDUCE EXPOSURE
FOR CLIENTS AND
HOMEOWNERS
• SIMPLIFY PROCESS

TOOLS
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FACETIME
IG VIDEO CHAT
FB MESSENGER

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TOOLS
BOMB BOMB

24/7 VIRTUAL WALK THROUGH

PURPOSE
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• ALLOW ALL POTENTIAL
BUYERS TO SEE
PROPERTIES ON THEIR
OWN SCHEDULE
• ALLOW MORE
THOROUGH TOUR

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TOOLS

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TOOLS
https://www.asteroom.com/events/west
Promo code: West

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TOOLS

PRO TIP

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USE LANDING
PAGE WITH
CALENDAR

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USE LANDING
PAGE WITH
CALENDAR

LIVE EVENT

PURPOSE
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• ALLOW ATTENDEES TO
ASK QUESTIONS
• HAVE 1 – 1
COMMUNICATION
• POTENTIAL LEAD
CAPTURE

CREATE
FACEBOOK
EVENT
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CREATE
FACEBOOK
EVENT

SHARE
AND
ADVERTISE
EVENT
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• INVITE BUYERS AND
AGENTS
• INVITE POTENTIAL LEADS

SHARE
AND
ADVERTISE
EVENT
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SHARE
AND
ADVERTISE
EVENT
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SHARE
AND
ADVERTISE
EVENT
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CHOOSE
LIVE
PLATFORM
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GO LIVE IN
EVENT
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ZOOM
SETUP
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ZOOM LIVE

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ZOOM LIVE

PRO TIPS

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ADD
CONTENT TO
EVENT DAILY

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USE A
MICROPHONE
OR EAR BUDS

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USE A GIMBAL

Why do we
need a plan?
CONNECT
themoderndayagent.com/aaron-stelle

THANK YOU