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LinkedIn

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Why You Should Use LinkedIn In Your Digital Strategy

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LinkedIn

  1. 1. 10 Reasons why LinkedIn should be a part of your Digital Strategy Image sourced from: http://www.ckca.ca/wp-content/uploads/2016/08/linkedin_version-2.png
  2. 2. LinkedIn’s Value Proposition • The platform to build and establish your professional identity. • The ability to grow and nurture a professional network with like-minded professionals and industry leaders. • The ability to share information, knowledge and data in relevant circles. Source: https://www.youtube.com/watch?v=WCV5s53At3M
  3. 3. LinkedIn’s User Demographics With over 270 million members, LinkedIn is the #1 platform for businesses to effectively advertise. As a B2B generation tool, LinkedIn lets you target with pin- pointed accuracy to the best possible audience for your brand’s products/services. Infographic sourced from www.marketingmojo.com
  4. 4. 3 Ways Organizations can use LinkedIn • To effectively recruit new talent • To announce product developments and launches within the industry. • LinkedIn is great for businesses to improve their online search visibility and credibility. Source: http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/2/#7dc077cb5f76
  5. 5. Best time to post content on LinkedIn LinkedIn is known to be an effective aggregator in terms of providing users with relevant, industry-related information. Brands can use this to their advantage by being providers of that information. • The best time to post content on LinkedIn is morning and mid-day on Mondays through Fridays. • It is also wise to post at least 20 times in a month. Source: https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
  6. 6. Why LinkedIn? • Lead Generation: LinkedIn has proved itself to be hotspot for potential clients. • Quality Business Exposure: Being the largest professional network, having a business page on LinkedIn is a great way to showcase and gain attention for a business. • Higher Level of Credibility: Because of the ‘endorsing’ and ‘recommendations’, product launches, developments, announcements are more credible on LinkedIn, which is ideal for any business. Source: http://www.business2community.com/linkedin/6-benefits-linkedin-growing-business-01071619#ded6WpfIIeBuMH2w.97
  7. 7. Analytics Tools for LinkedIn • SimplyMeasured: This tool allows managers to measure their brand’s overall performance on the platform and see which LinkedIn posts are driving engagement and see the network size and demographics of key influencers interacting with their content. • Quintly: This tool measures a brand’s follower analysis, content performance analysis, interaction feedback and job updates integration. Source: http://simplymeasured.com/linkedin-analytics/#sm.010719ut1aqwdpq117x1waainid4l Source: https://www.quintly.com/linkedin-analytics/
  8. 8. B2B & LinkedIn • LinkedIn is a goldmine for B2B brands to get their message across. 80% of B2B marketers advertise on LinkedIn compared to 56% of B2C marketers, and 66% of B2B marketers plan to increase their LinkedIn ad spend. Source: http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08/
  9. 9. Brands using LinkedIn • Evernote uses their LinkedIn page to post updates, industry announcements, and links all the content back to their blog and website. This has allowed them to increase traffic by a considerable amount resulting in more people downloading and using their product. Source: https://www.linkedin.com/company/evernote
  10. 10. Pricing • LinkedIn has free and premium account versions. • The free account allows users to set up their accounts and grow their network. • The premium versions are set up to satisfy specific types of users such as Job Seeker (CA$30.99), Sales Navigator (CA$69.99), Recruiter Lite (CA$99.95), Business Plus (CA$49.99) and LinkedIn Learning (CA$25.99). Source: https://www.linkedin.com/premium/products
  11. 11. Resources to help you get started The following link will help you get your brand up and running on LinkedIn: • http://www.socialmediaexaminer.com/create-a- linkedin-company-page-to-promote-your-business/

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