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Responsive web design has taken our industry by storm and with good reason: it helps us improve our reach with less effort. But incorporating responsive design is not the goal, meeting our user’s needs is. Responsive design is not an end in itself… it’s just the beginning.
We need to embrace the heterogenous nature of the web—myriad web-enabled devices with vastly different dimensions, screen sizes, networks, and capabilities in use by countless individuals, each with their own special needs—and craft experiences that will work anywhere at any time. We need to build robust systems that adapt in ways far beyond aesthetics.