Air Blue

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Operations Management report on Air blue.

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Air Blue

  1. 1. Presented by: Aaqib Qasim Hassan Imran Unzila Shoaib Mustafa Mahdi 1 Behjut Fatima
  2. 2. An Introduction  Private airline based in Karachi, Pakistan with its main hub at Jinnah International Airport, Karachi  Established in 2003 and started operating its flights from 2004  fleet consists of 10 aircrafts as on April 2007 of Airbus A320 and A321 aircrafts  Operates 30 daily services to  7 domestic destinations  International services to  Dubai from four different cities  Manchester from Islamabad  Current CEO: Mr. Shahid Khaqan Abbasi 2
  3. 3.  Unique innovations to its name  First private airline of Pakistan to commence direct flights to Manchester from 1st June 2007 twice a week and on daily basis from 15th December 2007 onwards.  the first airline of Pakistan and South Asia to introduce self check-in and wireless check-in kiosk facilities  The first airline to introduce e-ticketing in Pakistan, that is, complete online reservation systems 3
  4. 4. Previous System  Global Distribution System (GDS)  Includes browser based system  Sabre-Amadeus-Worldspan  VPN based  Galileo  Airblue: Sabre system  Some of the pitfalls of Sabre:  fee per transaction  Maintenance fee  Hidden cost 4
  5. 5. Current System • A user friendly customized system • Developed by their own IS Specialists and Programmers Based in Los Angeles • Overseen by Mr. Tariq, the owner of the airline, and his assistants • All inter-related party with the airline are connected through the same website i.e. www.airblue.com • Specialized Usernames & Passwords to those accessing this website according to authority levels 5
  6. 6. Communication Model  Intranet:  All the employees are connected through the intranet formed on the website  www.airblue.com/ednet .  Internet:  Is used by:  The travel agents  travel counselors  the customers themselves. 6
  7. 7. Online Reservation www.airblue.com Customers 7
  8. 8. 8 Step 1
  9. 9. Step 2 9
  10. 10.  Step 3 Step 3 10
  11. 11. Step 4 11
  12. 12. Step 5 12
  13. 13. Step 6 13
  14. 14. Online Reservation: www.airblue.com/agents 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. Online Reservation www.airblue.com/counselors 18
  19. 19.  What’s happening at the front end and the back end?  E- Drawer 19
  20. 20. Flight Operations Process  Before Flight Departure:  Self-check in  Kiosk mechanism  Supply Chain Management  Closing Flight  After Flight Departure:  Updating Flight Reports 20
  21. 21. Enterprise Collaboration Systems  Employees communicate with each other through  E-mail  IP Phone  Communication between the Pilot and the Ground Staff  Radio Phone  VHF Technology 21
  22. 22. CRM  BlueMiles Frequent Flyer Program  Call Centre 111-AIR-BLU  Web-based self service  Visit the Direct Sales Office (DSO) 22
  23. 23. Human Resource System  Hiring Process  Online Application Form  Applicant given an application number  Stores Information on the database  Call Applicants for respective job interviews 23
  24. 24. Advantages Of IS  Cost benefit  Time saving and convenient to use  User friendly System  Erased the concept of all manual paperwork. 24
  25. 25. Disadvantages Of IS  Internet connectivity might go down 25
  26. 26. Thank You 26

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