The Indian express (12mba114)


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The Indian express (12mba114)

  1. 1. The Indian NEWS Paper web site PREPARED BY: AAMIR J VHORA ID: 12MBA114
  2. 2. INTRODUCTION  The Indian Express is an Indian English-language daily newspaper. It is published in Mumbai by Indian Express Group. In 1999  The Indian Express is published at nine locations— Delhi, Mumbai, Nagpur, Pune, Kolkata, Ludhiana, C handigarh, Lucknow and Ahmedabad.
  3. 3. Target audience  Institutes  Students  Politics  Service giver  Articles reader  Geographic area
  4. 4. The Indian EXPRESS (NEWS paper Web site ) first look
  5. 5. Description of web site 1. 2. 3. 4. 5. 6. 7. Sub-topic of news paper, initiative and consistent navigation tabs; clear concise topic headers. User control process so the user can easily and quickly get to the topic without being forced through a linear path. Search facility. Some other facility with option. The facility of BSE and NSE stock highlight. Subscribing option if any person wants to. Express option with different services.
  6. 6. Bottom of web site
  7. 7. Financial EXPRESS
  8. 8. Cont.
  9. 9. Colour combination  Most of the NEWS paper web site has same kind of colour combination that, white background with black and coloring text. (times of India has also same kind of colour combination)  So, A reader can easily read the NEWS
  10. 10. Comparison web site
  11. 11. Positive points  Indian express has a facility of stock highlight which is not available      in times of India and it is give option between BSE and NSE. Indian express has good head line for any news in compare to the times of India. Indian express mainly contain political and country related current issue and very less entertainment news rather than the times of India. Indian express has a good initiative and consistent navigation tabs; clear concise topic headers. It has a good Search facility. Indian express has Subscribing option if any person wants to.
  12. 12. Negative points  Times of India have a video facility on the front page of     web site and it is available in Indian express through option. Indian express does not contain entertainment part on first page of web site which is most important now a day. Indian express does not arrange the NEWS in category vis. Like videos, photos, albums etc. times of India do it. Times of India has a facility of showing latest NEWS, most read NEWS, most commented NEWS and most shared NEWS, Indian express do not have. Times of India have live T.V facility.
  13. 13. suggestion  Indian express can contain the entertainment NEWS as well as job related opportunity on the first page of the web site so visitor can get what they want.  It can also involve live T.V facility in the web site.  Indian express also differentiate its NEWS in category vis. As times of India does. Like latest NEWS, most read, most commented and most shared NEWS.