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© Fairtrade 2010Janne SivonenExecutive Director, Fairtrade FinlandApril 16th, 2013Fairtrade & CSRJoin Our Core
© Fairtrade 2010Fairtrade – a global organizationworking to secure a better deal forfarmers and workers.
© Fairtrade 2010Fairtrade inFinland – whathas changed in15 years?
© Fairtrade 2010
© Fairtrade 2010
© Fairtrade 2010The world aroundus has changed
© Fairtrade 20101998 & 2013• First Finnish CSR reports in 1990s – but still inthe niche.• In 2013 the rules have changed –...
© Fairtrade 2010What to do?
© Fairtrade 2010Be invisible and hope for the best? Isthat good business for anyoneanymore?
© Fairtrade 2010
© Fairtrade 2010© Fairtrade 2010Or make a bigmove?
© Fairtrade 2010
© Fairtrade 2010© Fairtrade 2010
© Fairtrade 2010
© Fairtrade 2010
© Fairtrade 2010
© Fairtrade 2010
© Fairtrade 2010 Project Title sits here
© Fairtrade 2010Key successfactors for thefuture• Think big: broaden, deepen, strengthen.• Have third party verification (...
Janne Sivonen: Fairtrade & Corporate Social Responsibility
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Janne Sivonen: Fairtrade & Corporate Social Responsibility

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Janne Sivonen's presentation at the Join Our Core event on April 16, 2013.

http://www.aaltoee.fi

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Janne Sivonen: Fairtrade & Corporate Social Responsibility

  1. 1. © Fairtrade 2010Janne SivonenExecutive Director, Fairtrade FinlandApril 16th, 2013Fairtrade & CSRJoin Our Core
  2. 2. © Fairtrade 2010Fairtrade – a global organizationworking to secure a better deal forfarmers and workers.
  3. 3. © Fairtrade 2010Fairtrade inFinland – whathas changed in15 years?
  4. 4. © Fairtrade 2010
  5. 5. © Fairtrade 2010
  6. 6. © Fairtrade 2010The world aroundus has changed
  7. 7. © Fairtrade 20101998 & 2013• First Finnish CSR reports in 1990s – but still inthe niche.• In 2013 the rules have changed – and they keepon changing almost overnight.• Individual companies singled out.
  8. 8. © Fairtrade 2010What to do?
  9. 9. © Fairtrade 2010Be invisible and hope for the best? Isthat good business for anyoneanymore?
  10. 10. © Fairtrade 2010
  11. 11. © Fairtrade 2010© Fairtrade 2010Or make a bigmove?
  12. 12. © Fairtrade 2010
  13. 13. © Fairtrade 2010© Fairtrade 2010
  14. 14. © Fairtrade 2010
  15. 15. © Fairtrade 2010
  16. 16. © Fairtrade 2010
  17. 17. © Fairtrade 2010
  18. 18. © Fairtrade 2010 Project Title sits here
  19. 19. © Fairtrade 2010Key successfactors for thefuture• Think big: broaden, deepen, strengthen.• Have third party verification (ISO 65).• Claiming ethical perfection is dishonest anddangerous.• Empower the ones you are aiming to benefit.• Be part of civil society.• Be ready to change, CSR is a process.

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