Creative economyp ptapril112014


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The Creative Economy is growing fast driven by entrepreneurs and the Digital Age. We are about to launch our Accelerator for Cultural and Creative Entrepreneurs.

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Creative economyp ptapril112014

  1. 1. The New Creative Economy: How Does New Mexico Compete? Tom Aageson Global Center for Cultural Entrepreneurship Creative Startups
  2. 2. Factory Economy Creative Industries Globally 2000-2005 8.7% growth 2008 14% growth 2013 $625 billion in trade Creative Economy Creative industries experienced growth through the global recession.
  3. 3. Creative Industries Creative Clusters Creative Enterprises Creative Entrepreneurs Creative Innovators
  4. 4. Creative Enterprises Create Integrated, Blended Value Social CreativeEconomic Environmental
  5. 5. Investing in Cultural/Creative Entrepreneurs And Entrepreneurs
  6. 6. World Exports of Creative Goods and Services UNESCO 2013
  7. 7. Source: Richard Florida, Who’s Your City? Percentage of workforce, by decade, nationally The US Workforce Is More Creative Than Ever
  8. 8. Creative and Cultural Economy in the US “A selected set of cultural industries— broadcasting, telecommunications, motion pictures, sound recording, performing arts, printing, and publishing— generated $45 billion in export sales in 2008, more than computer systems design, electrical equipment, air transportation, financial services, and American agriculture. The cultural economy of the US now employs over 27 million individuals.” Markusen, A., Gadwa, A., 2010.
  9. 9. Regional Initiatives in the US
  10. 10. Cultural Creative Enterprise Brands Putumayo World Music created a new music genre by aggregating music of a type or region and publishing CDs Robert Redford’s brand includes the Sundance Film Festival, Sundance Institute, Sundance Cinemas, Sundance Catalog and the Sundance Channel
  12. 12. Entrepreneurs • Greater valuing of entrepreneurs • Increased exchange with global flow of ideas, talent, and markets • Foster entrepreneurial interaction/exchange • Built environments conducive to entrepreneurial collaboration
  13. 13. Education • K-12 Education – Creativity – Critical thinking – Collaboration – Global citizens • Higher Ed – Applied learning – Interdisciplinary studies – Analytical and innovation thinking
  14. 14. Leadership and Policy • Long-term, apolitical, and consistent policy • Let entrepreneurs and industry leaders lead • Foster global vision • Strategic investment in the creative economy
  15. 15. Creative Economy Clusters City of Santa Fe Music: Santa Fe Opera, Pro Musica, Santa Fe Chamber Music Festival, Santa Fe Symphony, Santa Fe Community Symphony, Santa Fe Desert Chorale, New Music, Santa Fe Jazz Festival, Santa Fe University of Art and Design Contemporary Music Program Creative Education: Santa Fe University of Art and Design, Institute of American Indian Art, Santa Fe Community College Art and Design, New Mexico School of the Arts
  17. 17. Creative Economy Ecology Pro- entrepreneurial Cultural Capital Appreciated Financing Market Linkages Local Markets Support Infrastructure Public – Private Partnership Innovation Higher Ed
  18. 18. Building Your Creative Economy Around The Creative Entrepreneur Entrepreneur-led development requires support five areas for success: Cultural Industries Policy-Clusters Education, Training, Mentorship, Technical Assistance Investment in Infrastructure and Entrepreneurs Creating Markets, Developing Market Links Sharing Our Wisdom
  19. 19. Actions Local Communities Can Take Now • Develop a creative and cultural industries policy • Gain local commitment • Promote the understanding of creative enterprise and entrepreneurs • Create and entrepreneurial ecosystem in the community • Seek out the creative and cultural entrepreneurs • Fulfill the five elements of success • Create captial for creative entrepreneurs • Develop a creative “venture capital fund” • Establish benchmarks for measuring investments – considering economic, social, environmental and cultural sustainability
  20. 20. Selected Culture and Economic Development Tools CIDs and BIDs Film Production TIF/TTIDs Tax Rebates Filmmaker GRT Deduction Film Investment Loan Program Tax Increment Financing Districts Certified Local Govt. Program Local Historic Preservation Act Main Street Program Zoning Cultural Enterprise/Industries Office Affordable Housing Strategies Arts and Culture Districts Quality of Life Incremental Tax Enterprise Zone Marketing Micro/SME Loan Fund Incentives for Job-Production Economic Development Corps Incentives for Enterprise Expansion Neighborhood Stabilization Program Incubators Venture Funds Business Accelerators
  21. 21. Creativity is the Key to Success IBM reports from their global survey of CEO’s, “creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking.” -2010
  22. 22. Tom Aageson 505.660.3096