Summary of Phase-1
• Initial level promotions on Facebook & Twitter, that were intended to introduce
Raipur Sahitya Mahotsav to public.
• After initial level promotions, the contents of Facebook & Twitter posts were
upgraded with information of Guests who attended Raipur Sahitya Mahotsav.
• The frequency of daily posts was increased to 8-10 posts daily.
• Creative posts were made for various competitions organized to promote Raipur
• Videos & Posts of Raipur Sahitya Mahotsav were broadcasted in Whatsapp
• Regular replies were given to all the queries received on Facebook, Twitter &
Website of Raipur Sahitya Mahotsav.
• Created Buzz for Raipur Sahitya Mahotsav in Twitter using #HindiBoleTo, which
reached more than 35000 users all over in India.
In this phase Live Feeds of Raipur Sahitya
Mahotsav activities through Facebook &
Twitter. It was conducted from ground zero
(i.e. Purkhauti Muktangan).
• Instant Social Media Updates.
• Guest Video Bytes.
• Feedback Bytes.
• Press release for the day.
• News feed to various media groups (Regional & National).
Five members were there in On-Site team:
• Content Writer
• IT Engineer
• Social Media Engineer
3g Camera 1
DSLR Camera 1
Microphone with ID 1
Voice Recorder 1
3g Dongle 2
Other Equipments : Internet, Table, Chair, Electricity, Printer, Power Cable/Spike
Daily schedule of Raipur Sahitya Mahotsav
was uploaded in Facebook & Twitter.
Paper cuttings of previous day’s programs of
Raipur Sahitya Mahotsav were uploaded.
Summary of Phase-2
• Daily schedule of Raipur Sahitya Mahotsav was uploaded in Facebook & Twitter pages
• Paper cuttings of previous day’s programs of Raipur Sahitya Mahotsav were uploaded.
• Live updates of whole day were done in Facebook & Twitter. The concerned persons were
also tagged in posts.
• Daily updates of Raipur Sahitya Mahotsav was broadcasted in whatsapp.
• SMS broadcast of daily schedules of Raipur Sahitya Mahotsav were done.
• Review of winners of various competitions organized by Raipur Sahitya Mahotsav were also
uploaded on Facebook & Twitter & the video was also uploaded in YouTube channel.
• Photo albums of daily activities of Raipur Sahitya Mahotsav were also posted in Facebook at
the end of each day.
• Live Updates - The live updates of all Raipur Sahitya Mahotsav programs were done in social
media within 2-5 minutes.
Outcome of these one month long activities:
More than 10,000 Likes
More than 400 Posts
More than 560 Tweets
100+ Contest Entries
1,000+ Invitation Pass Downloads
#RaipurLitFest was displayed more than 20 Lakhs Times.
#SahityaLive was displayed more than 9 Lakhs Times.
#WTFest was displayed more than 2 Lakhs Times.
#SahityaLive was displayed more than 60 Thousands Times.