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Raipur Sahitya Mahotsav Case Study and Report

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Raipur Sahitya Mahotsav Social Media Case Study and Report

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Raipur Sahitya Mahotsav Case Study and Report

  1. 1. Case Study On Social Media Promotions of
  2. 2. Objective • To make public familiar about Raipur Sahitya Mahotsav. • To create buzz about the event.
  3. 3. Execution Execution was done in two phases. 1. Pre-Event Activities. 2. Live-Event Activities.
  4. 4. Pre-Event Activities In the initial phase, our target was to make public familiar about "What Raipur Sahitya Mahotsav is all about?” as it was organized forthe1st timeinstate.
  5. 5. Promotions on Facebook, YouTube & Twitter to introduce Raipur Sahitya Mahotsav to public.
  6. 6. Information of celebrities who attended Raipur Sahitya Mahotsav were posted on Facebook &Twitter.
  7. 7. Various online competitions were organized on Facebook, Twitter and Website to promote Raipur Sahitya Mahotsav to enhance engagement.
  8. 8. #HindiBoleTo Contest #साहित्यिकSelfie Contest
  9. 9. Summary of Phase-1 • Initial level promotions on Facebook & Twitter, that were intended to introduce Raipur Sahitya Mahotsav to public. • After initial level promotions, the contents of Facebook & Twitter posts were upgraded with information of Guests who attended Raipur Sahitya Mahotsav. • The frequency of daily posts was increased to 8-10 posts daily. • Creative posts were made for various competitions organized to promote Raipur Sahitya Mahotsav. • Videos & Posts of Raipur Sahitya Mahotsav were broadcasted in Whatsapp groups daily. • Regular replies were given to all the queries received on Facebook, Twitter & Website of Raipur Sahitya Mahotsav. • Created Buzz for Raipur Sahitya Mahotsav in Twitter using #HindiBoleTo, which reached more than 35000 users all over in India.
  10. 10. Live-Event Activities In this phase Live Feeds of Raipur Sahitya Mahotsav activities through Facebook & Twitter. It was conducted from ground zero (i.e. Purkhauti Muktangan).
  11. 11. Live-Event Services • Instant Social Media Updates. • Guest Video Bytes. • Feedback Bytes. • Press release for the day. • News feed to various media groups (Regional & National).
  12. 12. On-Site Team Five members were there in On-Site team: • Cameraman • Content Writer • IT Engineer • Social Media Engineer • Anchor
  13. 13. Equipments Used Equipment Quantity Laptop 2 3g Camera 1 DSLR Camera 1 Microphone with ID 1 Voice Recorder 1 3g Dongle 2 Other Equipments : Internet, Table, Chair, Electricity, Printer, Power Cable/Spike
  14. 14. Daily schedule of Raipur Sahitya Mahotsav was uploaded in Facebook & Twitter.
  15. 15. Paper cuttings of previous day’s programs of Raipur Sahitya Mahotsav were uploaded.
  16. 16. Live Updates
  17. 17. Live Updates
  18. 18. Live Updates
  19. 19. Video Bytes
  20. 20. Video Bytes
  21. 21. Summary of Phase-2 • Daily schedule of Raipur Sahitya Mahotsav was uploaded in Facebook & Twitter pages everyday. • Paper cuttings of previous day’s programs of Raipur Sahitya Mahotsav were uploaded. • Live updates of whole day were done in Facebook & Twitter. The concerned persons were also tagged in posts. • Daily updates of Raipur Sahitya Mahotsav was broadcasted in whatsapp. • SMS broadcast of daily schedules of Raipur Sahitya Mahotsav were done. • Review of winners of various competitions organized by Raipur Sahitya Mahotsav were also uploaded on Facebook & Twitter & the video was also uploaded in YouTube channel. • Photo albums of daily activities of Raipur Sahitya Mahotsav were also posted in Facebook at the end of each day. • Live Updates - The live updates of all Raipur Sahitya Mahotsav programs were done in social media within 2-5 minutes.
  22. 22. Outcome
  23. 23. Outcome of these one month long activities: More than 10,000 Likes More than 400 Posts 120+ Followers More than 560 Tweets 15,000+ Views 10,000+ Broadcasts 20,000+ Visits 100+ Contest Entries 1,000+ Invitation Pass Downloads www.raipursahityamahotsav.org #RaipurLitFest was displayed more than 20 Lakhs Times. #SahityaLive was displayed more than 9 Lakhs Times. #WTFest was displayed more than 2 Lakhs Times. #SahityaLive was displayed more than 60 Thousands Times.
  24. 24. Thank You…!

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