How accountants can create a brilliant website

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Accountants - is your existing website working hard to generate new leads for your practice? Can visitors find what they need?
In this webinar from the AVN 4P Marketing team we demonstrate how you can build a brilliant website for your accountancy firm.

Published in: Business, Technology, Design
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  • Q&A
  • How accountants can create a brilliant website

    1. 1. How to create a brilliant website Sue Davenport Ellen Woodbine Webinar originally broadcast on 18th April 2012 by AVN – helping accountancy practices become more successful and enjoyable to run
    2. 2. Agenda • Why have a website? • Your target audience and MWA • Web design and functionality • Website content ideas • SEO and web analytics • … the one thing you MUST have on your website to maximise success
    3. 3. Why have a website? • „Shop window‟ for your practice • Immediacy of search • Open 24/7 • Allows frequent updates • Sells your services
    4. 4. Recognise these issues?• Boring design • Links not working• Out of date • Phone number hidden• Poor navigation • No testimonials• ‘Us’, not ‘you’ • Too much jargon• Wrong audience • No videos• Too much text • Latest News not updated• Inconsistent style • No analytics
    5. 5. Your target audience • „Ideal client‟ profile • What do prospects need to know? • What do clients need to know? • Future team members? • Other visitors
    6. 6. Your MWA • Most Wanted Action • Identify it • Make it obvious to visitors • Every page Find out how your business compares to hundreds of other businesses in YOUR industry!
    7. 7. Web design • Design is subjective • Should reflect your brand/personality • Do your research • Competitor sites • Other professional sites • Likes and dislikes
    8. 8. Logo removed name removed details removed
    9. 9. Website functionality • AIDA • Content Management System (CMS) • Navigation • Searchability • Contact / call me back • Location map
    10. 10. Website content • Written for the visitor – not “us/we” • Solutions – not services • “Above the fold” • Not too text-heavy – use images • Easy to navigate – plenty of page links • External links – when to use
    11. 11. Website compatibility • Different browsers • Mobile navigation • Test
    12. 12. Search Engine Optimisation • Keyword research – Google Adwords http://adwords.google.co.uk – click „get keyword ideas‟ • Keyword-rich text, titles and descriptions • Keyword-rich URLs / page links • Social bookmarking • Image alt tags • Regularly update content
    13. 13. Website Analytics • Google Analytics – free http://www.google.co.uk/analytics – Unique visitors – Average pages per visit – Average time on site – Traffic source – Bounce rate – Search keywords – Goal conversion
    14. 14. Includes ready-to-usesystems, checklists and an
    15. 15. Normally sold for £195 Just £145 if you order todayhttp://www.myaccountantsclub.co.uk/shop/Webinarwebsites
    16. 16. A simple solution Free trial - visitSet-up normally £1500 + VAT www.avnwebsites.co.uk Just £995 + VAT if you register
    17. 17. Fully customisable
    18. 18. Top Tip! • Use video • YouTube belongs to Google – searchable • Embed keywords • Adds interest • Human element • More powerful testimonials
    19. 19. Your questions If you think of any more questions following the webinar please post them on the Discussions board on our LinkedIn group – search for: Marketing Solutions for Accountants
    20. 20. How to create a brilliant website Sue Davenport Ellen WoodbineThank you so much for watching our webinar. For more AVN webinars for accountants please visit www.avn.co.uk/webinars

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