Shift into video enabled unified collaboration By Polycom


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Get ready for the shift from traditional video conferencing islands to video enabled unified collaboration! This session offers critical suggestions for deployment, management and provisioning to provide the highest levels of scale, reliability and performance. You’ll learn how to effectively manage your network across the continuum for desktop solutions, group systems and immersive telepresence.

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  • Historical Video Conferencing: Homogeneous, room-based …. proprietary islands Connected via proprietary management systems Duplicate databases and directories Requiring video ‘overlay’ or dedicated network Limited scale and reach into organization Heavy care & feeding needed Networks were built ‘outside-in’ – start with EP’s, move to multipoint, requiring management solutions… larger in scale, but no deeper in reach or integration Still just video islands calling video islands
  • Video Enabled UC -Inside out approach – the ‘shift’ in thinking starting with the core communication network -Video integrated into existing call control and business applications -The ‘Collaboration Core’ is created – not just talking head rooms calling talking head rooms -Collaboration core requires direct integration with mission critical applications and communication engines – Presence, IM, Directory and extending to ‘visual’: Provisioning, Bridging, Recording Streaming, Reporting -Reach of endpoints rapidly expands beyond talking head rooms to: desktop, mobile and immersive telepresence
  • What are the attributes of VC2? How will VC2 differ from traditional video conferencing? The interfaces people use will no longer be intimidating; they’ll be intuitive. Their experiences won’t be characterized by delay and jittery images. They’ll be instantaneous and in high definition. In the traditional world, people conversed in conference rooms; in the VC2 world, visual communication will take place anywhere, at anytime. An intermediary is required to assist users in the traditional model; users in the VC2 world will serve themselves. Traditional videoconferencing is telecom oriented; VC2 is IT-friendly. And traditional videoconferencing runs on a standalone, overlay network; VC2 runs on a converged, IP infrastructure However, none of this comes auto-magically…. The solution must be architected (NOT ADAPTED) to deliver: -Scale -Consistent Mgmt -Corporate Directory Support An open, standards-based solution is a must!
  • Beginning with it’s Collaboration Core, Polycom provides a highly scalable and standards-based solutions architecture throughout the enterprise to provide for (slide builds): Robust communications management and conferencing platforms which directly integrate with the UC ecosystem for fully interoperable call control To a complete portfolio of High Definition (HD) voice, video, and telepresence collaboration solutions that provide an easy to use and best-in-class user experience throughout the enterprise … Not only at HQ, Regional Offices, and small regional offices, but also to teleworkers, partners/customers, and even across legacy networks in the field Go to next slide …..
  • Currently on Site Topology you can view the video network, site details (bandwidth, site name, country code, etc.), and you can drag and move it around to have it look visually the way you want. No “world view” and no ability to drill down into a site. New CMA puts the topology on top of a world map so operator can visually see each continent and how their network is set up geographically. Additionally, from this view, they can drill down into the sites and get more information about what’s happening in each location.
  • Let’s take the example where a customer has deployed Polycom endpoints and has infrastructure at their headquarters or NOC including at least CMA and RMX, if not additionally DMA, VMC or RSS recording and streaming. They are a Microsoft Exchange customer – using MS Outlook and Sharepoint in their organization. They are looking to expand the video usage in their company and have the following needs or concerns: Easily adding video to any meeting – when trying to schedule a meeting in outlook, they need an easy way to add video to that meeting without having ot know IP addresses of conference rooms or individuals Quickly connect to video meeting from Outlook meeting “pop up” – if I have desktop video conferencing, I would like a link that takes me right to the video meeting (similar to LiveMeeting links in an Outlook invite) from the invite I get for the meeting. Simply record desired meetings – without having to know the IP address of the recording server and without having to go through the menu of the recording server – I just want to choose “record” Efficiently access recorded content – After recording, I need an easy way to find and distribute or post the recorded content – I don’t have time to look for it in a menu of other recordings that have happened that day. Extending access to connect during video meeting without having to refer to computer, PDA – oftentimes I need to quickly add another person or access specific content during a meeting – I’d like to be able to do that within the video meeting – not have to figure out a way to do it separately.
  • With VC2 Wave 2, calendaring is the key way people will create meetings with video By installing a simple, one-time plug in at the desktop – the netowrk administrator gives all users access to add video to a meeting, or create a video meeting. An icon will show up in the Outlook scheduler window Directly schedule all needed resources Conference details embedded in each invite VMR’s assigned to each meeting randomly which lessens the risk of overlapping meetings or double-scheduling Simply click “join the meeting” and CMAD or MOC will place the call – which ever video client is associated with your profile. You could also have an HDX associated with your profile. If you do, the HDX will ask you if you’d like to join the meeting at the time of the meeting
  • These are some possible on-screen options for the upcoming HDX interface for meeting rooms. We’ve worked hard to make 1 option for a home screen (currently we have 2) and included on that home screen all the most likely things a user would need to do. When Calendar is pressed, the room’s Outlook calendar will be displayed, showing the meetings scheduled in that room. The meetings can be marked as Private (like the one shown below) where no information about that meeting is available in Outlook – or Public – where the attendees, agenda, etc. are available for participants as they walk into the room. You can join the meeting by pressing the green call button in the invite.
  • Usage Executive Communication Workgroup collaboration Research and development Customer One of the world’s two leading aircraft manufacturers. The company employs 56,000 people and develops, produces and supports world-leading airliners Solution Polycom VSX 7000, 8000, MGC bridges Project Summary Worldwide video communications network that connects Airbus sites throughout Europe, the United States, Japan and China. 200+ Polycom systems enable more than 1500 hours/month of video collaboration
  • Manufacturing Industry Case Example Leading Global Supplier of Premier Specialty Construction Chemicals and Materials Additional case talking points of interest on WR Grace 6000 employees in 40 countries Other areas of use: R&D - collaborate and build consensus (resulting in decreased development time) HR – interview process Sales – international customer relations and negotiations Service/Support – remotely diagnose problems Virtual town hall meetings connect 2000 employees (save $1M annually) Video reduces meeting times and enables faster decision making by 50% (IDC Report, April 2007)
  • Shift into video enabled unified collaboration By Polycom

    1. 2. Shift into Video Enabled Unified Collaboration Presented by Polycom
    2. 3. <ul><li>The Shift </li></ul><ul><li>Critical Success Factors </li></ul><ul><li>End User and Administrator Benefits </li></ul><ul><li>Case Studies </li></ul><ul><li>Summary </li></ul>Agenda
    3. 4. Traditional Video Conferencing
    4. 5. The Shift to Video Enabled Unified Collaboration Directory IM & Email
    5. 6. Benefits of the New Paradigm Traditional Video  Video Enabled Conferencing Unified Collaboration Difficult for User Easy & Intuitive Reasonable Quality High Definition Primarily Room Room, Desktop & Mobile Telecom-Oriented IT Integrated Scheduled Calendared & Spontaneous Limited Scale Scalable and Redundant Difficult to Manage Common Provisioning & Mgmt Proprietary Open, Standards-based
    6. 7. A New Approach Polycom Solution Architecture Polycom Collaboration Core Recording & Streaming Video Management Applications Virtualization Engine • H.323 Transcoding • Presence Scheduling • Provisioning • Distributed Video Call Control Conference Platforms Video Asset Management UC Ecosystem IP Based PBX • Telephony Call Control Directory Server • E-mail / Calendaring • IM Presence SIP Call Interface HEADQUARTERS Desktop Client Room Telepresence Immersive Telepresence Installed Voice Dedicated Wireless VoIP Phone Business Media Phone Personal Telepresence CUSTOMERS/PARTNERS ISDN / PSTN Gateway SMALL BRANCH Edge Conference Server Personal Telepresence VoIP Conference Phone VoIP Phone Room Telepresence TELEWORKERS INTERNET VoIP Conference Phone Desktop Client Personal Telepresence Video Border Proxy Enterprise Wi-Fi DECT Wireless VoIP Conference Phone Desktop Client Personal Telepresence LEGACY NETWORKS ISDN / PSTN / V.35 Traditional Video Analog Conference Phone Cell Phone REGIONAL OFFICE Immersive Telepresence Personal Telepresence VoIP Phone Business Media Phone Edge Conference Server Room Telepresence
    7. 8. Critical Success Factors
    8. 9. <ul><li>End user </li></ul><ul><ul><li>Familiar – video as core component of everyday business apps </li></ul></ul><ul><ul><li>Enabling – facilitates collaboration… start with IM; escalate to video </li></ul></ul><ul><ul><li>Freedom – any device: phones, mobile, desktop, group, immersive </li></ul></ul><ul><li>Administrator </li></ul><ul><ul><li>Convergence – voice and video on the same network </li></ul></ul><ul><ul><li>Leverage – existing corporate directory, database, provisioning </li></ul></ul><ul><ul><li>Responsible – reporting, alerts, and monitoring are comprehensive and secure </li></ul></ul>Integration
    9. 10. UC Ecosystem – Integration Power Players Ecosystem Building Blocks Office Communications Server, Exchange, Office Applications Communication Manager, Call Control, Network Infrastructure, IP PBX Business Process Management, Lotus Notes / Sametime Servers and Services
    10. 11. <ul><li>For the end user </li></ul><ul><ul><li>Continuity – video growth won’t interrupt day to day business </li></ul></ul><ul><ul><li>Empowerment – finding new rooms and users is a simple lookup </li></ul></ul><ul><ul><li>Leverage – mainstream visual communication to create highest impact virtual teams </li></ul></ul><ul><li>For the network administrator </li></ul><ul><ul><li>Consistency – adding video ‘nodes’ is the same as PC or phone </li></ul></ul><ul><ul><li>Reach – add bridge capacity via simple power up and ‘online’ setting </li></ul></ul><ul><ul><li>Extension – deliver incremental services simply… streaming, recording, webcasting… </li></ul></ul>Scalability
    11. 12. <ul><li>Easily monitor a growing network </li></ul><ul><ul><li>Complete world view </li></ul></ul><ul><ul><li>See activity in each geo </li></ul></ul><ul><ul><li>Drill down to specific area or even unique site </li></ul></ul><ul><li>Managing Alarms </li></ul><ul><ul><li>See active alarms across world view </li></ul></ul><ul><ul><li>Access via single mouse click </li></ul></ul><ul><ul><li>Expand sites as you drill down </li></ul></ul>Managing a Growing Network
    12. 13. <ul><li>End user </li></ul><ul><ul><li>Simplicity – add visual collaboration to any calendar meeting </li></ul></ul><ul><ul><li>Confidence – connect directly from Outlook meeting “pop up” </li></ul></ul><ul><ul><li>Knowledge – quickly access video ‘assets’ (trainings, meetings) </li></ul></ul><ul><li>Administrator </li></ul><ul><ul><li>No hassle – less trouble, less tickets, less hassle </li></ul></ul><ul><ul><li>Greater reach – easier to expand the network to meet demand </li></ul></ul><ul><ul><li>ROI – Usage up + care/feeding down => higher ROI </li></ul></ul>Ease of Use
    13. 14. <ul><li>Directly schedule all needed resources – including recording </li></ul><ul><li>Conference details embedded in each invite </li></ul><ul><li>Video meeting rooms assigned by the network </li></ul><ul><li>Simply click “join the meeting” and join the call </li></ul>Simplifying the Experience
    14. 15. <ul><li>Easy to use Home Screen </li></ul><ul><li>Calendar shows all scheduled meetings for that room </li></ul><ul><li>Simply click on the calendar invite and join the call </li></ul><ul><li>Enable pass codes, privacy when appropriate </li></ul>Intelligent, Network Aware Rooms
    15. 16. <ul><li>Administrator </li></ul><ul><ul><li>Peace of mind – meet critical SLA’s… and sleep at night </li></ul></ul><ul><ul><li>Air cover – allows for real-time maintenance / upgrades </li></ul></ul><ul><ul><li>Perception – shift from ‘break/fixers’ to ‘enablers of success’ </li></ul></ul><ul><li>End user: </li></ul><ul><ul><li>Availability – connects every time… like your telephone </li></ul></ul><ul><ul><li>Trust – visual communication becomes mission critical advantage </li></ul></ul><ul><ul><li>Focus – on the business and not the technology </li></ul></ul>Redundancy
    16. 17. Call Flow with Intelligent Redundancy VMR: 51567 <ul><li>Users connect to video to video meeting room </li></ul><ul><li>Central, intelligent application finds most appropriate MCU </li></ul><ul><li>Call auto-routed to best available MCU </li></ul>Boston 10 Ports? San Jose Chicago SOHO 160 0 80 10 Free Ports 160 0 80 60 Free Ports 80 0 40 20 Free Ports
    17. 18. <ul><li>Challenge </li></ul><ul><ul><li>Foster single, integrated company culture despite geographic dispersion of employees </li></ul></ul><ul><ul><li>Support corporate strategy of developing each part of an aircraft at locations across Europe </li></ul></ul><ul><li>Key Action </li></ul><ul><ul><li>Deployed 200+ video conferencing solutions for all levels of the company and across virtually all lines of business </li></ul></ul><ul><ul><li>Solutions included MCU, Management and Video Endpoints </li></ul></ul><ul><li>Result </li></ul><ul><ul><li>Accelerated time to market for world's largest commercial aircraft - Airbus A380 </li></ul></ul><ul><ul><li>Full ROI on video conferencing investment within a matter of months </li></ul></ul><ul><ul><li>Dramatically reduced need for travel, resulting in lower costs, greater productivity </li></ul></ul>Case Study: Airbus Research & Development <ul><li>“ Following analysis to justify the investments made, it became clear that the investment would pay off as soon as the first video conference involving ten people took place. ” </li></ul><ul><ul><li>- Éric Pla, Airbus, Networks and Telecommunications Technician </li></ul></ul>
    18. 19. <ul><li>Challenge </li></ul><ul><ul><li>Identify opportunities to reduce operating costs while increasing productivity and growth </li></ul></ul><ul><li>Key Action </li></ul><ul><ul><li>Implement Polycom video and content collaboration solutions throughout GRACE – including field operations </li></ul></ul><ul><ul><li>Over 1,500 conferences per month </li></ul></ul><ul><li>Result </li></ul><ul><ul><li>Highest revenue growth in industry </li></ul></ul><ul><ul><li>Cut annual operating cost by $8M </li></ul></ul>Case Study: W.R. Grace Go-to-market “ Polycom has played a key role in our success—improving productivity, increasing efficiency and positively impacting our top and bottom lines.” - William Corcoran, Vice President W.R. Grace
    19. 20. <ul><li>The ‘shift’ from traditional video conferencing to video enabled unified collaboration IS taking place </li></ul><ul><li>Architected – not adapted – visual collaboration solution architectures support the required move to ‘inside-out’ network philosophy </li></ul><ul><li>Delivering on the critical success factors ensures high ROI and offers many benefits for both the end user and the IT administrator </li></ul>Summary
    20. 21. Thank you
    21. 22. <ul><li>Get ready for the shift from traditional video conferencing islands to video enabled unified collaboration!    </li></ul><ul><li>Focusing on managing your network, this session offers critical suggestions for deployment, management and provisioning to provide the highest levels of scale, reliability and performance across the continuum from desktop, group systems and immersive telepresence. </li></ul>