State of the Media, By the Numbers Seven notable stats from the Pew State of the Media report By Alexandra Fenwick
Convergent Journalism Imperatives The imperatives we have discovered in our research are: Work effectively across multiple media platforms. Skills in multi-platform media dissemination. Skills in electronic, print and broadcast presentation. Comfortable with audio, video and print reporting. Technical skills for story presentation. Students must be curious and tenacious. Entrepreneurs with business skills. Adept in freelance businesses of writing, photography, blogging and web design. Skills at gathering and analyzing information. Mastery in the mechanics of writing. Ability to tell all sides of a story. “ Backpack” journalists, complete journalists, who can write, report, photograph, capture sound and video on site and then disseminate it all through the Internet. Intercultural awareness. Ethical and legal skills and sensitivity.
1. How positive are your interactions with faculty members: 87% responded extremely or very positive. 2. How effective is the leadership: 75% responded extremely or very effective 3. How effective do you feel your talents are being developed by the course of study: 87.5% responded extremely or very effectively. 4. How much do you feel the Major values your input in making decisions: 87.5% responded a great deal or a lot. 5. How fair are the administrative procedures: 75% responded extremely or very fair. 6. Are you satisfied with the course of study: 62.5% responded extremely or moderately satisfied. 7. How manageable are your Major requirements: 85.7% responded extremely or very manageable. 8. How easy is it to get the resources you need for meeting your learning objectives: 62.5% responded extremely or very easy. 9. How helpful has the Major been in pursuing your career goals: 75% responded extremely or very helpful. 10. Overall, are you satisfied with this Major as a discipline: 87.5% responded extremely or moderately satisfied.
Suggested Curriculum – Recommended Coursework: Convergent Journalism JRN 4890 Social Documentary * SPE 3980 Cooperative Education (Internship) JRN 4500 Ethical and Legal Issues in Journalism * JRN 4400 Feature Article Writing for Magazines JRN 2210 Beginning Layout and Design * JRN 2100 Intermediate Reporting * JRN 1200 Beginning Reporting * JRN 3200 Intermediate Editing * JRN 1010 Introduction to Journalism and Mass Media * JRN 1600 Introduction to Photojournalism * JRN 3600 Photojournalism I JRN 3100 Publication Practicum (Student run campus newspaper) COM 2450 Basic Multimedia Production COM 2460 Media Graphics SPE 3460 Audio Production COM 4450 Advanced Multimedia / New Media * COM 390K Streaming Media Technologies SPE 3760 Cultural Influences on Communication CFI 1910 Creative Problem-Solving CFI 2910 New Venture Feasibility COM 2400 Basic Non-linear Video Editing (* = Core classes)
Outline The need for change in journalism A practical path forward for change curriculum Best practices in journalism education 2
Outline The need for change in journalism A practical path forward for change curriculum Best practices in journalism education 3
The State of the Media Social media has compressed the degree of social separation: FB = 4.76 Twitter = 3.5 4
Journalism is quickly changing Social media, citizen journalism and the prolonged global recession are all factors causing the rapid evolution of journalism. Look no further than the “Arab Spring” 5
Demand for journalism is stronger thanever Analysis of more than a million blogs and social media sites finds that 80 percent of the links are to U.S. legacy media. 6
Distrust is rampant 71 percent of Americans feel now that most news sources are biased in their coverage and 70 percent feel overwhelmed rather than informed by the amount of news and information they see.
Distrust of the U.S. Government Distrust of the U.S. Congress is at historic lows. Only 9% of the population approves of Congress Occupy Wall Street Protestors “Fiscal cliff” debacle
What’s the future look like? Business model that monetizes online journalism Radical decentralization Citizen journalism If past is prolong, legacy media doesn’t die, it evolves Media convergence Middle East unrest
Outline The need for change in journalism A practical path forward for change curriculum Best practices in journalism education 10
Practical path forward Digital revolution Don’t fight it, adapt and change Media convergence Teach the online skills students will need in the workplace 11
Planning Know your audience Respond industry demand Research Patience Trust the data
Created a new major Convergent Journalism major Extended major Language requirement Core content Plus dissemination 13
Outline The need for change in journalism A practical path forward for change curriculum Best practices in journalism education 14
Best practices – Metro State’s solution Content is king Synthesize Technology skill set is in demand Backpack journalists Discounted hiring 15
Beautiful game Journalism matters Democracy Investigative journalism Speaking truth to power Getting it right Truth wins out Hope
Thank you R.S. (Kip) Wotkyns III Assistant Professor of Journalism A message of hope