Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LiveAd Product Suite - Presentation for AT Internet User & Partner Conference

2,081 views

Published on

LiveAd Product Suite - Presentation for AT Internet User & Partner Conference

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

LiveAd Product Suite - Presentation for AT Internet User & Partner Conference

  1. 1. LiveAd Product Suite TV & Online: joint-power Presentation for AT Internet User & Partner Conference 26th November 2013 © wywy GmbH 1
  2. 2. About wywy  Founded in March of 2012 , headquartered in Munich, Germany with offices and data centers in Germany, Israel and the United States.  Focused advertising technology company with simple-to-implement solutions for synchronized, cross-media advertising campaigns.  Specializing in real-time content recognition and advertising synchronization on the Second Screen.  Solutions based upon proven ACR platform through our acquisition of Idioma, an established media monitoring software company that was originally founded in 2000.  Voted Germany‘s Start Up of the year in 2012 by Deutsche Start Ups (www.deutschestartups.de). © wywy GmbH 2
  3. 3. Boom of Second Screen usage Increase in advertising efficiency through combination of TV and online cross-media campaigns First Screen Second Screen(s) Almost half off all smart-phone TNS Infratest 2013: Double screen study for advertising appeal of Weleda and tablet users use their gadgets daily as a second screen. More than 66% use a second screen several times a week. Nielsen, The Cross 97% rise in sales with synchronized cross-media advertising campaign. GFK/Coca-Cola/Google Study Platform Report, Juni2013 © wywy GmbH 3
  4. 4. TV-Commercial: First Touchpoint ” In the next twelve months we forecast a sharp increase in second screen usage. For up to 35% of Spreadshirt sales, touchscreen-devices could play an important role in the sales process. For this, from our point of view, TV-Advertising is going to be the key hand gear.“ Hugo Smoter, Marketing-Chef of Spreadshirt – November, 2013 1. Awareness © wywy GmbH 2. Consideration 3. Conversion 4
  5. 5. Challenge of TV Tracking  10% of a German mediaplan is always false ⌀ 5:22 minutes off compared to the mediaplan  80% TV-generated visits happen within the first 90 seconds after airing  Need of independent TV-spot tracking in real-time http://wywy.com/insights/tv-campaign-tracking © wywy GmbH 5
  6. 6. Real time detection of TV-content 24/7 TV-monitoring with wywy Realtime tracking with wywy ACRtechnology Tagging and uploading TV-ad Javascript / REST API / csv file © wywy GmbH 6
  7. 7. LiveAd Analyze- Full Service Solution with ATInternet Mediaplan optimization:  Real-time presentation of short-time ROI of every single airing  Spotoptimization: call-toaction diagnostics  Optimizing the TV-Channel and air time  … Example for integration in Analytic Tool © wywy GmbH 7
  8. 8. LiveAd Flash Synchronizing online marketing with TV-ads for cross-media campaign First customers since beginning in July2013: © wywy GmbH 8
  9. 9. LiveAd Impulse Use your TV-ad: Synchronize your landing-page for impulse sales © wywy GmbH 9
  10. 10. Three alternatives for an easy to implement technical integration 1 Javascript    2 API Advertising client integrates wywy Javascript into website Javascript communicates with wywy backend, fetches real-time tracking information and makes it available to clients’ analytics tool via Javascript object  <wywy.js> result={ channelName: "RTL", commercialID: 1337, timestamp: 1380182286 };  © wywy GmbH  wywy pushes ad tracking information to analytics tool in real-time via REST API Analytics tool processes information internally for advertising client 3 CSV file    https://api.client.com/commercials?chan nelName=RTL& campaignID=23&commercialID=1337&ti mestamp=1380182286  wywy uploads daily CSV file with ad tracking information to clients analytics tool Analytics tool processes information internally for advertising client Note: This option does not offer real-time information channelName,ResultStartTime,ResultEnd Time,commercialName N24,8/12/2013 5:45:00 AM,8/12/2013 5:45:12 AM,SamsungS4_Park_Aug13 RTL 2,8/12/2013 6:21:56 AM,8/12/2013 6:22:08 AM,SamsungS4_NewYork_Aug13 10

×