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[Infografik] Weltmeisterschaft 2014 und TV-Tracking: Wie misst man “drive-to-web”?

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Werfen Sie einen Blick auf diese Infografik, in der die wichtigsten Zahlen und Fakten sowie die Grundlagen und Vorzüge des TV Tracking von AT Internet dargestellt werden.

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[Infografik] Weltmeisterschaft 2014 und TV-Tracking: Wie misst man “drive-to-web”?

  1. 1. www.atinternet.com atcontact@atinternet.com MEIN PRODUKT IST GUT KAUFEN I I III I II I II I 75% WEB 90sec. TV WEB TV - Werbung TV - Werbung WEBTV Es ist das Weltereignis des Jahres 2014: Die FIFA WeltmeisterschaftTM in Brasi- lien. Advertiser wenden kolossale Werbebudgets für ihre Fernsehwerbeanzei- gen auf. Aber gibt es einen Weg präzise in Echtzeit zu messen, welchen Einfluss diese TV-Anzeigen auf digitale Plattformen haben? Es gibt ihn – mit TV Tracking. Dieses weltweite Event zieht 3,5 - 4 Milliarden Zuschauer an. Es gibt mehr als 2,5 Milliarden Internetnutzer auf der Welt. 7,5% MEHR WERBEBUDGET Die Budgets für TV-Werbung stiegen durch die Vorbereitung auf die großen Sportereignisse von 2013 auf 2014 um 7,5 %. SECOND SCREEN 75 % der Internetnutzer greifen auf sekundäre mobile Geräte zurück, während sie fernsehen. Im Durchschnitt erreicht der Onlinetraffic 1,5 – 2 Minuten nach der Ausstrahlung der TV-Werbung den Höhepunkt. Der Zuschauer / Internetnutzer sieht einen TV-Spot Sie / er besucht die Website des Advertisers Die Analyseplattform sammelt Echtzeitdaten DER KONTEXT DAS ZIEL BESTIMMEN SIE IHRE WIRKUNG AUF DEM SECOND SCREEN FUNKTIONSWEISE DER ECHTZEITMESSUNG VON TV-WERBUNG DIE VORTEILE DES TV TRACKING Wie messen Advertiser die Wirkung Ihrer TV-Kampagnen mit TV Tracking in Echtzeit? DIE WIRKUNG VON TV-KAMPAGNEN AUF DIGITALE PLATTFORMEN IN ECHTZEIT UND MIT PRÄZISEN ZAHLEN MESSEN Online-Traffic Zeit QUELLEN: Ericsson ConsumerLab, „TV and media“, Kantar Media, MAGNA GLOBAL Vorhersage Werbung: 2014, AT Internet Durch TV Tracking kann ein Advertiser: • In Echtzeit überwachen, welchen Webtraffic die TV-Kampagne erzeugt • Die TV-Traffic-Quelle identifizieren (Suchmaschinen, direkt, etc.) • Erneute Besuche messen (nach der Ausstrahlung) • Websitebesucher mit sozio-demographischen Daten analysieren ONLINE- & OFFLINEDaten zusammenbringen ✔ Quantifizieren und vergleichen Sie Ihre Online / Offline-Performance. ✔ Stellen Sie sicher, dass die Onlinebesucher mit Ihren TV-Targeting-Zielen (GRP) in Einklang stehen. Messen Sie den ROI von TV-Kampagnen ✔ Greifen Sie auf die Profitabilität bestimmter Anzeigen und Konversionen zu, die auf Ihrer Website erzeugt wurden. Optimieren Sie Ihren Media-Plan ✔ Identifizieren Sie die erfolgreichste Kombination von Anzeige / Kanal / Sendezeit basierend auf den überwachten Resultaten. TV-Tracking ist eine günstige Technologie ✔ Investitionen minimal im Vergleich zu den Gesamtausgaben für die TV-Werbung. MÖCHTEN SIE MEHR ERFAHREN? Besuchen Sie http://events.atinternet.com/tv-tracking-de TV TRACKING AT Internet ist ein global führendes Unternehmen für Digital Analytics. Es bietet Unternehmen Lösun- gen und Services zur Entscheidungsfindung, die umfassende Analysen ihrer Performance und Präsenz auf allen digitalen Plattformen bieten: Web, Mobile und soziale Medien. ©Copyright 2014 AT Internet - All rights reserved DIE FUßBALLWELTMEISTERSCHAFT & DRIVE-TO-WEB 3.6 Mill. 2.5 Mill. + 7.5% INFOGRAPHIK von AT INTERNET

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