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1
TOP UK SHOPPING APPS
BENCHMARKS & ANALYSES - NOVEMBER 2016
In partnership with
2
INTRODUCTION
Rankings and trends in the UK ecommerce app market
According to eMarketer’s latest forecast*, “UK retail ec...
3
TOP 10 UK SHOPPING APPS IN GOOGLE PLAY
Ranking by store rank (UK - 24 October 2016)
Top free apps
Min. number of ratings...
4
TOP 10 UK SHOPPING APPS IN THE APP STORE
Ranking by store rank (UK - 24 October 2016)
Top free apps
Min. number of ratin...
5
TOP 10 IN TERMS OF RANK
Groupon stands out in Google Play’s “Shopping” category
“Amazon Shopping” is the #1 mobile appli...
6
APP INSIGHTS: FOCUS ON GROUPON
The world leader in group buying
Groupon offers unbeatably good deals, with discounts of ...
7
TOP 10 UK SHOPPING APPS IN GOOGLE PLAY
Ranking by change in number of ratings, in % (UK - 24 October 2016)
Top free apps...
8
TOP 10 UK SHOPPING APPS IN THE APP STORE
Ranking by change in number of ratings, in % (UK - 24 October 2016)
Min. number...
9
TOP 10 IN TERMS OF CHANGE IN NUMBER OF RATINGS
ASOS has played its cards right in the App Store
On Android, the Marks & ...
10
APP INSIGHTS: FOCUS ON ASOS
ASOS, a highly innovative shopping app
Launched in 2000, ASOS is the UK’s largest independe...
11
METHODOLOGY
Tracking methods and explanation of
main analysis indicators
12
SOURCE OF BENCHMARK DATA
Decode Apps monitors the app market worldwide
1
2
stores
55
countries
810
Shopping apps
in the...
13
KEY INDICATORS ON TREND REPORTS
Presentation of main data and analysis metrics
App Name
Rating
N°1
Country
Evol ratings...
14
OUR APP ANALYTICS SERVICES
Discover our “all-in-one“ offering
15
ALL-IN-ONE OFFERING
ALL IN ONE
Manage performance of all your apps
in a single dashboard
Store data
In-app analytics
Be...
Request a demo at www.atinternet.com
READY TO DISCOVER YOUR DATA’S TRUE POTENTIAL?
BORDEAUX - HAMBURG - LONDON - MOSCOW - ...
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Mobile app benchmark: The UK’s top mobile shopping apps

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Discover who's leading the shopping mobile app market in the UK. This free benchmark report from AT Internet outlines the top 10 shopping apps in the UK market.

For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/

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Mobile app benchmark: The UK’s top mobile shopping apps

  1. 1. 1 TOP UK SHOPPING APPS BENCHMARKS & ANALYSES - NOVEMBER 2016 In partnership with
  2. 2. 2 INTRODUCTION Rankings and trends in the UK ecommerce app market According to eMarketer’s latest forecast*, “UK retail ecommerce sales are set to exceed £67 billion in 2016, fuelled by some impressive growth in smartphone-based buying. The UK is a world leader in terms of retail ecommerce’s share of total retail sales, and by 2020 digital retail sales will represent a 22.6% share. In 2016, total mcommerce sales will account for £25.2 billion, an increase of more than 25% on the previous year. UK retail mcommerce sales will continue to exhibit double-digit growth throughout the forecast period, and by 2020 mcommerce sales are expected to exceed £42.5 billion.” AT Internet, a global leader in digital analytics, has partnered with Decode Apps, a specialist in app benchmarking and monitoring, in order to create a series of reports providing unique insights and key stats about market trends per business vertical. For this report, we’ve benchmarked 810 applications published by major ecommerce groups in the United Kingdom for the two predominant operating systems (iOS, Android) in October 2016. * http://www.emarketer.com/Article/Smartphone-Shopping-Driving-UK-Retail-Ecommerce-Sales/1014137 The Mobile & Multi-device R&D project has been co-financed in part by the European Union with funds from the ERDF, and in part by the Region of Aquitaine
  3. 3. 3 TOP 10 UK SHOPPING APPS IN GOOGLE PLAY Ranking by store rank (UK - 24 October 2016) Top free apps Min. number of ratings: 1000 Worldwide ratings
  4. 4. 4 TOP 10 UK SHOPPING APPS IN THE APP STORE Ranking by store rank (UK - 24 October 2016) Top free apps Min. number of ratings: 1000 UK ratings
  5. 5. 5 TOP 10 IN TERMS OF RANK Groupon stands out in Google Play’s “Shopping” category “Amazon Shopping” is the #1 mobile application in Google Play’s “Shopping” category in the United Kingdom. In the App Store, eBay’s application took the #1 spot in October 2016, ahead of Amazon’s app. Mobile apps for classifieds ads, and especially mobile apps for online deals and discounts, are heavily used in the United Kingdom. The British would seem to be particularly fond of great deals. A summary of the top 10 Android apps ranked in the store’s “Shopping” category in October 2016: • Groupon scored the best “DA score” (Decode Apps score), with16.9/20 • Groupon and Wish received the best ratings (4.5/5) among this top 10 list • AliExpress saw the greatest increase in number of ratings, with 17% growth • Groupon received the best AppNPS, with +60% A summary of the top 10 iOS apps ranked in the store’s “Shopping” category: • ASOS scored the best “DA score” (Decode Apps score), with 16.9/20 • ASOS received the best rating among this top 10 list with 5/5, the best rating possible • Shpock saw the greatest increase in number of ratings, with 6.5% growth • ASOS received the best AppNPS, with +83% App insights focus >> Groupon, the mobile app for local deals and promotions, received the best DA score, rating and AppNPS on Android in October 2016.
  6. 6. 6 APP INSIGHTS: FOCUS ON GROUPON The world leader in group buying Groupon offers unbeatably good deals, with discounts of 50% to 70% on things to do, see, eat, or buy, in more than 500 cities worldwide. The Groupon mobile app was a clear winner in the Internet Retailer 2016 Mobile 500 report, which ranks the world’s largest mobile commerce players. Out of 151,562 comments on Android and 220,473 ratings analysed on iOS, Groupon achieved a score of 83 out of 100 in sentiment analysis in August 2016. OBSERVED INNOVATIONS “Product page”: users can re- quest a new deal from a bu- siness. Tablet version makes it easier for retailers to track campaigns and their interactions with potential customers. Features that facilitate the creation of customisable offerings that highlight the retailer. Check Groupon first and find the best deals Plan for your perfect getaway Shop thousands of products and save big Discover your local experiences nearby
  7. 7. 7 TOP 10 UK SHOPPING APPS IN GOOGLE PLAY Ranking by change in number of ratings, in % (UK - 24 October 2016) Top free apps Min. number of ratings: 1000 Max. ranking: 50 Worldwide ratings
  8. 8. 8 TOP 10 UK SHOPPING APPS IN THE APP STORE Ranking by change in number of ratings, in % (UK - 24 October 2016) Min. number of ratings: 1000 Max. ranking: 50 UK ratings
  9. 9. 9 TOP 10 IN TERMS OF CHANGE IN NUMBER OF RATINGS ASOS has played its cards right in the App Store On Android, the Marks & Spencer mobile app saw the highest rate of change in terms of number of ratings worldwide among the top 50 “Shopping” apps in the Google Play store in the UK. A summary of the top 10 Android “Shopping” apps in October 2016: • The greatest change in number of ratings worldwide: Marks & Spencer and AliExpress, with 17% growth. • The Amazon Shopping app achieved the best “DA score” (Decode Apps score), with 16.3/20 • The best AppNPS goes to Barcode Scanner Pro, with +67% • ASOS achieved the best average rating, with 4.6/5 On iOS, the mobile app with the greatest rate of change in number of ratings among the top 50 “Shopping” apps in the iOS App Store for the UK is the one from department store chain John Lewis. A summary of the top 10 iOS “Shopping” apps in October 2016: • The greatest change in number of ratings: John Lewis mobile app, with +8% • The best “DA score” (Decode Apps score): ASOS, with 16.9/20 • The best AppNPS: ASOS, with +83% • ASOS is the top-rated app, with 5/5 App insights focus >> ASOS, the best-rated app on both iOS and Android, which also boasts the best DA score and AppNPS in the App Store.
  10. 10. 10 APP INSIGHTS: FOCUS ON ASOS ASOS, a highly innovative shopping app Launched in 2000, ASOS is the UK’s largest independent online shop dedicated to fashion and beauty. ASOS offers more than 850 brands, as well as a range of ready-to-wear collections under its own brand for both men and women, with delivery to more than 242 countries. The group’s shopping app is available for smartphone, tablet and Apple Watch. It offers a number of interesting innovations to incite users to buy… OBSERVED INNOVATIONS Items in users’ carts are saved and synchronised across all devices used Card scanner Sale alerts Users may share favourite items with friends ASOS Catwalk: a video of a catwalk model wearing the selected item
  11. 11. 11 METHODOLOGY Tracking methods and explanation of main analysis indicators
  12. 12. 12 SOURCE OF BENCHMARK DATA Decode Apps monitors the app market worldwide 1 2 stores 55 countries 810 Shopping apps in the UK Scope = “Shopping” category in the stores
  13. 13. 13 KEY INDICATORS ON TREND REPORTS Presentation of main data and analysis metrics App Name Rating N°1 Country Evol ratings (value) Evol ratings (%) Apps NPS Nb of ratings OS Group Type App ranking, based on the selected criteria App name and publisher name data is retrieved from app stores Cross-store unification with our meta-app-name procedure Cross-OS aggregation of apps into “Groups“ of companies, and granular functional segmenta- tion by “Type“, done by our consultants Evolution of ratings (value) = number of ratings obtained over 1 month Evolution of ratings (%) = growth rate of number of ratings obtained over 1 month, 3 months, or 6 months App NPS = Net Promoter Score applied to apps Average rating and total number of ratings obtained by the app worldwide, or by country #1 country of distribution DA SCORE A proprietary scoring algorithm combining nu- merous KPIs, including: Number of ratings, average ratings, growth trends in terms of value and % around the world Ranking of apps in stores App NPS (App Net Promoter Score) Plus update rate, user sentiment score… Rank da score
  14. 14. 14 OUR APP ANALYTICS SERVICES Discover our “all-in-one“ offering
  15. 15. 15 ALL-IN-ONE OFFERING ALL IN ONE Manage performance of all your apps in a single dashboard Store data In-app analytics Benchmarking App Store Optimisation (ASO) Top app trends by country and OS Track competitors’ apps worldwide USER QUALITY Identify risk points and areas for improvement Continuous monitoring of perceived quality (ratings and reviews) & competitive positioning User sentiment analysis (available in beta) Mobile multi-KPIs BENCHMARKING Adopt best practices from the market – and from your competitors Benchmarking per industry 3M+ applications continuously audited, across more than 60 countries MOBILE EXPERTS Receive analysis and continuous assistance from mobile experts 15+ years of experience in mobile (multi-industry)
  16. 16. Request a demo at www.atinternet.com READY TO DISCOVER YOUR DATA’S TRUE POTENTIAL? BORDEAUX - HAMBURG - LONDON - MOSCOW - MUNICH - NEW YORK - PARIS - SÃO PAULO - SINGAPORE Follow us on TWITTER Follow us on YOUTUBE Follow us on DA BLOG Follow us on SLIDESHARE Follow us on LINKEDIN About AT Internet One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. AT Internet’s analytics solution is used on more than 20,000 sites and applica- tions around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners. About Decode Consulting With data coverage on + 3 millions apps worldwide, Decode provides custom and essential market insights to empower your mobile strategy. Founded in 2010 by two start-up experts turned consultants, with more than 15 years of pure player experience, Decode is an innovative B2B software editor and consulting firm specialized in mobile channels. When working on custom benchmarks and studies for our clients, we realized that the fantastic success of the mobile applications market was making its permanent watch compulsory, but that it was extremely complex and time consuming to do that manually! Decode apps now makes it simple, being the first app intelligence platform to search cross-store/worldwide, benchmark and monitor the global apps market the exact way YOU want! www.decodeapps.com

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