Data query & custommetrics - User & Partner Conference 2013

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Customize Your Tool – All About Data-Query And Custom Metrics

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Data query & custommetrics - User & Partner Conference 2013

  1. 1. Online Intelligence Solutions
  2. 2. Online Intelligence Solutions CUSTOMIZE YOUR TOOL – ALL ABOUT DATA-QUERY AND CUSTOM METRICS User & Partner Conference 2013
  3. 3. AGENDA  Custom Metrics o What are Custom Metrics? o Where can I find them in the Interface?  Data Query o What is Data Query? o Where can I find it in the interface?  Case Study/Usage ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  4. 4. Online Intelligence Solutions CUSTOM METRICS
  5. 5. THE METRICS BASIC APPROACH  The metrics can be accessed via the M tab which is available at the top right of the analysis tables on the Analyzer interface.  Metrics are specific to each analysis. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  6. 6. THE METRICS BASIC APPROACH BORING!!! ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  7. 7. DEFINITION CUSTOM METRICS  Create quick and easy custom metrics based on your needs  The aim of Custom Metrics is to allow you to customise and complete the metrics which are available to you.  No rework of the data, direct access to the information within the tool  Your KPIs will be available as part of this information, which you will be able to integrate into your reports. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  8. 8. A CUSTOM METRIC ONLY IF… DIFFERENT USE CASES  Custom metrics should only be used if: o You want to carry out operations between two standard metrics on the interface For example: finding out the number of page views per visitor o You want to multiply a metric by a numerical value For example: obtaining a sales figure inclusive of all taxes by multiplying the figure by 1.19 o You want to apply a segment to just one metric For example: finding out the number of visits coming from Germany ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  9. 9. A CUSTOM METRIC ONLY IF…  Custom metrics should only be used if: o You want to carry out operations between a basic metric and a custom metric For example: finding out the share of visits coming from Germany compared to the total number of visits o You want to carry out operations between custom metrics For example: finding out the total number of visits coming from France and Italy ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  10. 10. QUESTIONS TO BE ASKED  Which operation would I like to carry out?  Which metrics will my custom metric be based on?  Will I need to use a previously created custom metric?  Do I need to apply a segment to an entire metric, or to just part of a metric?  What output format should be used for my custom metric?  What will the name of my custom metric be? ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  11. 11. ACCESSING THE INTERFACE  Custom Metrics can be used within the interface of Analyzer NX and within Data Query ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  12. 12. ACCESSING THE INTERFACE  The Custom Metrics interface is available to all users of the Analyzer interface.  But only administrators, power users and users with custom rights having full rights on 1 site can create custom metrics.  The Custom Metrics interface can be accessed from: o The Metrics menu of the Data Query interface o Analyzer interface (in a view with custom metrics) o The following URL: http://www.atinternet-solutions.com/CustomMetrics ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  13. 13. Online Intelligence Solutions DATA QUERY
  14. 14. INTRODUCTION DATA QUERY  With the Data Query module you can create quickly and easily custom exports containing: o Crossed dimensions o Metrics of your choice  The aim of Data Query is to allow you to export data for the periods of your choice into: o Excel, via an updateable ‘template’ o Other internal tools (API with the REST URL) ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  15. 15. DIMENSIONS  The term dimension is used to refer to the overall item to be analysed.  It corresponds to the first column of the table in the Digital WorkSpaceNX, and contains items. a b The search engine Google is an item [b] which makes up the dimension [a] Search engines. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  16. 16. QUESTIONS TO BE ASKED  Have I already created a template which can be duplicated?  Which site and which period am I going to create my template for?  Which dimensions and metrics will I need?  Will I need custom metrics? Have they already been created?  Will I need to have a segment ?  Will I need to have a filter for one or more columns?  What will the name of my template be? ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  17. 17. ACCESSING THE INTERFACE  The Data Query interface is available to all users of the Analyzer interface.  The Data Query interface can be accessed from: o the Analyzer interface (Tools menu) o the following URL: http://www.atinternet-solutions.com/DataQuery ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  18. 18. EXAMPLE TRAFFIC SOURCES ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  19. 19. Online Intelligence Solutions CASE STUDY Example
  20. 20. CASE STUDY  eCommerce Websites selling conditioning systems  Most of the business is done during May and August  Assumption: daily orders depend on the weather  the hotter and sunnier it is, the more people come on your website and order an AC system. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  21. 21. CASE STUDY  Recommendation to your boss: o Vary the number of employees and/or increase/decrease working hours in relation with weather forecast each week  Boss wants figures to verify this  This would require a heavy organization and negotiation with human resources and trade unions so you need to get figures to demonstrate and confirm your hypothesis ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  22. 22. OBJECTIVE/TASK  Set up a Dashboard highlighting the relationship between sales and weather  Conversions are measured via Analyzer  Turnover is not measured o Use amount of medium basket on your website o We do not sell all products online just ones with quite similar price (200€, 230€, 260€)  You sell approximately the same quantities of each product  Calculate a medium price and call it “Estimated turnover” ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  23. 23. APPROACH  Create a custom metric for the „Estimated Turnover“  We do not sell all products online just ones with quite similar price (200€, 230€, 260€)  Export a list with the top five regions  Create an excel file with three different tabs: o Dashboard o List o Analyzer Raw data  Connect your IQY file with your new excel file  https://dws2.atinternet-solutions.com/DataQuery/ ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  24. 24. THANKS FOR YOUR ATTENTION! ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  25. 25. Online Intelligence Solutions www.atinternet.com Jasmin.spengler@atinternet.com

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