AT Internet Webinar - Personalise your metrics

455 views

Published on

Webinar 11-20-2013
Learn how to create quick and easy custom metrics based on your needs.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

AT Internet Webinar - Personalise your metrics

  1. 1. Online Intelligence Solutions CUSTOM METRICS Webinar 11-20-2013 Julien Soulard
  2. 2. AGENDA  Introduction  Basics  Using the tool  Integration with Data Query  Answering questions ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  3. 3. INTRODUCTION  The Custom Metrics module allows you to create quick and easy custom metrics based on your needs.  The aim of Custom Metrics is to allow you to customise and complete the metrics which are available to you. You will then be able to directly access the information that is important to you without having to rework the data. Your KPIs will be available as part of this information, which you will then be able to integrate into your reports. Reminder Custom Metrics are only available with the Data Explorer module (which also gives you access to Data Query) ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  4. 4. THE BASICS  The metrics can be accessed via the M tab which is available at the top right of the analysis tables on the Analyzer interface.  Metrics are specific to each analysis. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  5. 5. Online Intelligence Solutions USING THE TOOL
  6. 6. ACCESSING THE INTERFACE  The Custom Metrics interface is available to all users of the Analyzer interface.  But only administrators, power users and users with custom rights having full rights on 1 site can create custom metrics.  The Custom Metrics interface can be accessed from: o The Metrics menu of the Data Query interface o Analyzer interface (in a view with custom metrics) o The following URL: http://www.atinternet-solutions.com/CustomMetrics ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  7. 7. PRESENTATION OF THE INTERFACE The list of metrics, custom metrics and segments which can be used to create your custom metrics is available on the menu on the left. In the work space you will find all of the different operators which can be used to create custom metrics by placing them in the area underneath. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  8. 8. THE BASIS OF A CUSTOM METRIC  A custom metric can be based on: o Metrics o Other custom metrics o Segments o Operations ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  9. 9. CREATING A SEGMENT  Segments can be created via the Segmentation interface which can be accessed through the Custom Metrics interface. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  10. 10. CREATING A CUSTOM METRIC  To create a custom metric you need to: o Construct your custom metric o Select the correct output format o Name it ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  11. 11. CREATING A CUSTOM METRIC  You can create: o A segmented metric For example, visits from France ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  12. 12. CREATING A CUSTOM METRIC  You can create: o The ratio between a segmented metric and a nonsegmented metric For example, the ratio between visits from France and all visits ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  13. 13. CREATING A CUSTOM METRIC  You can create: o An operation between a custom metric and a segmented metric For example, the sum of the custom metric V FROM BELGIUM and visits coming from France ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  14. 14. CREATING A CUSTOM METRIC  You can create: o An operation between two custom metrics For example, the sum of visits from France and visits from Belgium ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  15. 15. CREATING A CUSTOM METRIC  You can create: o An operation between a metric and a number For example, calculating total sales turnover (incl taxes) based on the new VAT rate ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  16. 16. Online Intelligence Solutions INTEGRATION
  17. 17. ANALYZER NX INTERFACE  View with Custom Metrics ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  18. 18. ANALYZER NX INTERFACE ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  19. 19. DATA QUERY  Integration within Data Query ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  20. 20. Online Intelligence Solutions CONCLUSION
  21. 21. QUESTIONS TO BE ASKED  Which operation would I like to carry out?  Which metrics will my custom metric be based on?  Will I need to use a previously created custom metric?  Do I need to apply a segment to an entire metric, or to just part of a metric?  What output format should be used for my custom metric?  What will the name of my custom metric be? ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  22. 22. A CUSTOM METRIC ONLY IF…  Custom metrics should only be used if: o You want to carry out operations between two standard metrics on the interface For example: finding out the number of page views per visitor o You want to multiply a metric by a numerical value For example: obtaining a sales figure inclusive of all taxes by multiplying the figure by 1.196 o You want to apply a segment to just one metric For example: finding out the number of visits coming from France ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  23. 23. A CUSTOM METRIC ONLY IF…  Custom metrics should only be used if: o You want to carry out operations between a basic metric and a custom metric For example: finding out the share of visits coming from France compared to the total number of visits o You want to carry out operations between custom metrics For example: finding out the total number of visits coming from France and Italy ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  24. 24. Online Intelligence Solutions EXERCISES
  25. 25. EXERCISES CREATE A CUSTOM METRIC TO ANALYSE… 1. The number of page views per visitor  Numeric format: “Page views”/”Visitors” 2. The payment of affiliates ("Cost per Sale" of 2%)  Monetary format: “Sales Turnover” * 0.02 3. The number of visits coming from France  Numeric format: “Visits” with the segment “Profiles > Geoloc > Country > France” => Name V(Fr) ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  26. 26. EXERCISES CREATE A CUSTOM METRIC TO ANALYSE… 4. The visit share for visits coming from France (from all visits)  Percentage format: “V(Fr)”/”Visits” 5. The number of visits coming from France and Italy  Numeric format: “Visits” with the segment “Profiles > Geoloc > Country > France + Italy 6. The number of unconverted visits  Numeric format: “Visits” - “Conversions (Visits) ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  27. 27. EXERCISES CREATE A CUSTOM METRIC TO ANALYSE… 7. The number of visits made between 20:00 and 23:00  Numeric format: “Visits” with the segment “Hourly traffic (Server times) > 20:00 + 21:00 + 22:00” 8. The share of interested visits (VS > 10 and Time spent > 10 mins)  Percentage format: [“Visits” with the segment “VS per V > 10 AND Time spent > 10 mins”] / “Visits” For the segment: - VS/V: select all items > 10 from the metric VS/V and make sure they are “included”, or select all items up to 10 and make sure that they are “excluded” - Time spent: select the following items from the Time spent metric: between 10 mins and 20 mins, between 20 mins and 30 mins, 30 mins ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2013
  28. 28. Online Intelligence Solutions www.atinternet.com atcontact@atinternet.com

×