Engaging Students and Higher Education


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Slide deck taken from a webcast hosted on July 19 by Veronica Bruhl and Ken Phillips of the Chicagoland chapter.

Presentation includes:

-testimonials/best practices from various ASTD chapters

-how to approach a local academic instutition to partner with their chapter

-the John Cone Membership Scholarship and how to inform local students about applying

-requesting flyers, pens, goodies, and brochures to hand out at chapter events and on local campuses

-Student SIG logos provided by national ASTD (new for August 2011)

-the iPad Student Engagement Challenge - how to win an iPad for your chapter!

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  • Lots of interest and ASTD has a goal around this area
  • Provides recommendations and suggested resources to help chapters reach out to students, local higher education institutions, and new professionals.
  • Responsibilities: Student Recruitment & Engagement Scholarship & Internship Program Student Special Interest Group (SIG) Board Participation
  • The American Society for Training & Development (ASTD) offers students the opportunity to further their professional development by applying for a membership scholarship started by John W. Coné, former ASTD Board Chair.
  • Received feedback from students at ICE 2011 that students think that $59 is a great rate for ASTD membership and students believe that they use more of their ASTD membership than other members. They also want all of the benefits of the professional membership. Stress it is enroll 12 credit hours per year in an accredited college.
  • Chapter and national student members are encouraged to participate in discussions on these social networking sites. Chapters are encouraged to post student related content.
  • Student Day half-day registration: $30 Student Day full-day registration: $120 Student member rate full conference registration: $350 Student non-members: $450
  • Toolkits provide processes and resources laid out for you according to specific topics.
  • ASTD encourages chapters to establish interest groups to meet the needs of their membership. In this guide you will find information on how to start an interest group within your chapter – including special interest groups, geographic interest groups, or student interest groups. The purpose of these groups is to provide your members an opportunity to network and learn from one another. 5 page document that describes: Chapter Interest Groups Special Interest Groups (SIGs) Geographic Interest Group (GIGs) Best practices Student Special Interest Groups (SIGs) Best practices Forming an Interest Group Identify Need Formation Develop a Mission Statement Establish the Group’s Needs Plan Activities to meet the SIG’s Needs Membership & Dues Publicize the Subgroups and its Activities Location www.astd.org/toolkits
  • Here is some sample resources, guides, templates, and best practices from other chapters around creating, managing, and maintaining chapter interest groups.
  • John Cone - A way to approach the college and university.
  • *This date was recently extended! Entering is easy! Simply use the online form below to submit your activities and earn points each time your chapter gets a new student member, holds a new student program, or engages with local students. Your chapter receives points for each activity, and the chapters with the most points win an iPad! Winners will be recognized at the ASTD Chapter Leaders Conference, October 14-15, in Arlington, Virginia.
  • You’ve embarked upon a potentially life–changing opportunity, being a chapter leader. There is so much satisfaction to be gained; there can be so many possible successes to celebrate. Take advantage of the wonderful resources at your disposal. And most importantly, THANK YOU FOR YOUR LEADERSHIP. Have a great rest of your week!
  • Engaging Students and Higher Education

    1. 1. Engaging Students and Higher Education Institutions _____________ How to make the most of a great partnership! Dr. Veronica Bruhl, CPLP & NAC Dr. Ken Phillips, CPLP & NAC
    2. 2. Welcome! <ul><li>Today we will : </li></ul><ul><li>Learn about resources available to engage students with your chapter </li></ul><ul><li>Participate in discussions with other chapter leaders </li></ul><ul><li>Learn best practices for partnering with higher education institutions </li></ul><ul><li>National ASTD welcomes you </li></ul><ul><li>and thanks you for your commitment. </li></ul>
    3. 3. National ASTD Resources <ul><li>Student and New Professional Idea Book </li></ul><ul><li>Student Relations Job Description </li></ul><ul><li>John Coné Membership Scholarship </li></ul><ul><li>National Student Membership </li></ul><ul><li>Social Media </li></ul><ul><li>ASTD International Conference & Exposition - Student Day </li></ul><ul><li>Interest Group Toolkit </li></ul>
    4. 4. Student and New Professional Idea Book
    5. 5. Student Relations Job Description <ul><li>www.astd.org/resourcesbyposition </li></ul>
    6. 6. The John Coné ASTD Membership Scholarship <ul><li>Six Free One-Year Student Memberships </li></ul><ul><li>One Complimentary Registration to the 2012 ASTD International Conference (May 6-9, Denver, Colorado) </li></ul><ul><li>Applications available: August 15, 2011 </li></ul><ul><li>Application deadline: November 15, 2011 </li></ul><ul><li>Scholarship Recipient Announcement: December 15, 2011 </li></ul><ul><li>www.astd.org/students </li></ul>
    7. 7. National Student Membership <ul><li>$59 annual membership </li></ul><ul><li>12 credit hours per year to qualify </li></ul><ul><li>4% of national membership are student members </li></ul><ul><li>Chapters may request a list of national members (includes student members) </li></ul>www.astd.org/membership
    8. 8. Social Networking <ul><li>@astdstudents </li></ul><ul><li>ASTD Students Fan Page </li></ul><ul><li>ASTD Students and Young Professionals </li></ul><ul><li>www.astd.org/students </li></ul>
    9. 9. Student Day ASTD International Conference <ul><li>Several registration options </li></ul><ul><li>2011 Student Day activities included </li></ul><ul><ul><li>networking coffee and welcome </li></ul></ul><ul><ul><li>reserved seating at the General Session </li></ul></ul><ul><ul><li>student/career-focused session </li></ul></ul><ul><ul><li>tour of the EXPO </li></ul></ul><ul><ul><li>networking lunch with keynote speaker, Mette Norgaard </li></ul></ul>
    10. 10. ASTD Chapter Interest Group Toolkit <ul><li>Chapter Interest Group Guide </li></ul><ul><li>Types of interest groups offered by ASTD chapters (coming soon) </li></ul><ul><li>SOS submissions on interest groups </li></ul><ul><li>Interest Group Charter Form (sample) </li></ul>www.astd.org/toolkits
    11. 11. ASTD Chapter Interest Group Guide
    12. 12. Chapter Resources & Best Practices
    13. 13. CCASTD Best Practices <ul><li>Tara Hawkins </li></ul><ul><li>Director of University Relations </li></ul><ul><li>thawkins@roosevelt.edu </li></ul><ul><li>Student Membership Discount </li></ul><ul><li>Deb Colky Scholarship </li></ul><ul><li>Student Interest Group </li></ul><ul><li>Partnership with Colleges and Universities </li></ul>
    14. 14. Orange County Best Practices <ul><li>Paul Venderley </li></ul><ul><li>Past President </li></ul><ul><li>[email_address] </li></ul><ul><li>Student Membership Rate </li></ul><ul><li>Partnership with Brandman University </li></ul><ul><ul><li>Branding </li></ul></ul><ul><li>Two Part Process </li></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Exposure </li></ul></ul>
    15. 15. South Florida Best Practices <ul><li>Steve Parkins </li></ul><ul><li>President Elect </li></ul><ul><li>[email_address] </li></ul><ul><li>Student Membership Rate </li></ul><ul><li>Student SIG formed by Barry University Graduate Students </li></ul><ul><li>President of Student SIGs sits on Chapter Board </li></ul><ul><li>SIG is active on Chapter Social Media </li></ul><ul><ul><li>Challenge: As students graduate, new partnerships and SIGs need to be formed. </li></ul></ul>
    16. 16. Things you can do immediately… <ul><li>Consider if your chapter is ready for students? </li></ul><ul><li>Consider how will you invite them?  </li></ul><ul><li>Consider how will you make them feel included?     </li></ul><ul><li>Create a Student Relations position on your Board. </li></ul><ul><li>Review or create a student membership category. </li></ul><ul><li>Bookmark the Chapter Leader Community and use the resources. ( www.astd.org/clc ) </li></ul><ul><li>Communicate successes and challenges to chapter coaches and NAC advisor. </li></ul><ul><li>Submit a Sharing Our Success (SOS) to be recognized for your efforts www.astd.org/sos </li></ul><ul><li>Promote www.astd.org/students to your local student community and student chapter members. </li></ul><ul><li>Promote John Coné Scholarship to community. </li></ul>
    17. 17. Idea Page <ul><li>Meeting space at college/university </li></ul><ul><li>Providing speakers from board or members </li></ul><ul><li>Internships </li></ul><ul><li>Mentorships/Shadowing Program </li></ul><ul><li>Community Involvement </li></ul>
    18. 18. iPad Student Engagement Challenge <ul><li>Three iPads up for grabs </li></ul><ul><li>National ASTD will award three winners (one winner in small, medium, and large chapter categories) to the chapters that engage with local students the most between January 1-September 31*, 2011. </li></ul>www.astd.org/studentchallenge
    19. 19. Thank you for your leadership! See you at ALC on Saturday, October 15! (Sunrise Session) - Student Engagement