How Social Networking Can Drive Innovation and Improvement in an Organization  <ul><li>by Patricia Farley </li></ul>Americ...
Topics <ul><li>Overview  </li></ul><ul><li>The Tools  </li></ul><ul><li>Fad or Future? </li></ul><ul><li>Benefits  </li></...
American Society For Quality, Tampa/ St. Petersburg Section, March 2010 <ul><li>Given: </li></ul><ul><li>Team Building </l...
Today’s Tools <ul><li>Groups (Portals)/ Blogs </li></ul><ul><li>(Secure) Social Networks </li></ul>American Society For Qu...
Groups (Portals), Blogs <ul><li>Conversation Agent, Valeria Maltoni  </li></ul><ul><li>To me, static and often stale Web s...
Group Example American Society For Quality, Tampa/ St. Petersburg Section, March 2010
Social Networks <ul><li>Micro blogging- a sentence or two- very short </li></ul><ul><li>Connecting with people you know an...
American Society For Quality, Tampa/ St. Petersburg Section, March 2010
American Society For Quality, Tampa/ St. Petersburg Section, March 2010
American Fad or the Future? <ul><li>79% of American adults used the internet in 2009 (67% in Feb. 2005) </li></ul><ul><li>...
Senior Involvement <ul><li>17.5 million senior users in November 2009, a 55% increase in past 5 years </li></ul><ul><li>Ov...
<ul><li>Building relationships …humanizing the interaction with your company through conversation  </li></ul>American Soci...
Benefits <ul><li>What motivates people?  </li></ul><ul><li>Human need to be heard and to connect with others  </li></ul><u...
<ul><li>Companies can now use “technologies of connection” to tap the potential contribution of all their staff. In a netw...
Benefits <ul><li>The Deloitte Center for Network Innovation  </li></ul><ul><li>helps government and industry  </li></ul><u...
Benefits <ul><li>… adopting new strategies and activities is essential to competitiveness  </li></ul>American Society For ...
American Society For Quality, Tampa/ St. Petersburg Section, March 2010 <ul><li>Launch in September 2008 </li></ul><ul><li...
American Society For Quality, Tampa/ St. Petersburg Section, March 2010
Group (Portal)/ Blog <ul><li>Geographic distribution </li></ul><ul><li>Many players </li></ul><ul><li>Need for answers and...
Communication Model Before ? ? ?
Communication Model After NEW INFORMATION PAST INFORMATION
<ul><li>Portal solved these issues: </li></ul><ul><li>Technicians with same problem, could not readily share answers nor c...
Getting Started <ul><li>Features </li></ul><ul><li>Factors </li></ul><ul><li>Participation Policy </li></ul>American Socie...
Features <ul><li>Instead of building a site around an organization chart, build the context around customer needs in two a...
<ul><li>Technical  </li></ul><ul><li>infrastructure, information risk, information management  </li></ul><ul><li>Non-techn...
Participation Policy <ul><li>Can be as simple as: </li></ul><ul><li>be helpful  </li></ul><ul><li>be in conversation  </li...
Additional Pointers for Getting Started <ul><li>Follow the passion - for the business, the work, the company and brand  </...
Thanks very much! <ul><li>Contact Information: </li></ul><ul><li>[email_address] </li></ul><ul><li>Find me on Linked In or...
<ul><li>Reference Sources (used in this presentation) </li></ul><ul><li>Amanda Lenhart, “ The Democratization of Online So...
<ul><li>Patty Wight for NPR News “Twitter over updated sweethearts candy” Feb 13, 2010  http://www.npr.org/templates/story...
Youth, Our Future Employees <ul><li>65% of teens 12-17 use online social networks (Feb 2008)  </li></ul><ul><li>Gen Y is a...
Global Look
American Society For Quality, Tampa/ St. Petersburg Section, March 2010
American Society For Quality, Tampa/ St. Petersburg Section, March 2010
WIKI <ul><li>Edit live </li></ul><ul><li>“ Moderated wiki&quot; </li></ul><ul><li>Swap ideas and information  </li></ul><u...
WIKI Example American Society For Quality, Tampa/ St. Petersburg Section, March 2010
Case Study American Society For Quality, Tampa/ St. Petersburg Section, March 2010 Training Corrective Actions Improvement...
My WIKI Page <ul><li>Materials from training sessions </li></ul><ul><li>Conference call transcripts </li></ul><ul><li>Audi...
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How Social Networking Can Drive Innovation and Improvement in an Organization

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How Social Networking Can Drive Innovation and Improvement in an Organization - presentation by Patricia Farley to ASQ Tampa (May 2010)

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  • How Social Networking Can Drive Innovation and Improvement in an Organization

    1. 1. How Social Networking Can Drive Innovation and Improvement in an Organization <ul><li>by Patricia Farley </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    2. 2. Topics <ul><li>Overview </li></ul><ul><li>The Tools </li></ul><ul><li>Fad or Future? </li></ul><ul><li>Benefits </li></ul><ul><li>Case Study </li></ul><ul><li>Get Started </li></ul><ul><li>Comments and Discussion </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    3. 3. American Society For Quality, Tampa/ St. Petersburg Section, March 2010 <ul><li>Given: </li></ul><ul><li>Team Building </li></ul><ul><li>Teamwork </li></ul><ul><li>Improvement </li></ul><ul><li>Innovation </li></ul><ul><li>Discuss: </li></ul><ul><li>Communication within </li></ul><ul><li>an organization </li></ul>
    4. 4. Today’s Tools <ul><li>Groups (Portals)/ Blogs </li></ul><ul><li>(Secure) Social Networks </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    5. 5. Groups (Portals), Blogs <ul><li>Conversation Agent, Valeria Maltoni </li></ul><ul><li>To me, static and often stale Web sites have been in dire need of evolution for a long time. </li></ul><ul><li>Content formats shared in social media and networks suit the way we evaluate, talk, and socialize our decisions. </li></ul><ul><li>Content … when it's activated with engagement. </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    6. 6. Group Example American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    7. 7. Social Networks <ul><li>Micro blogging- a sentence or two- very short </li></ul><ul><li>Connecting with people you know and don’t know </li></ul><ul><li>Happening in Netcentric work environments </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    8. 8. American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    9. 9. American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    10. 10. American Fad or the Future? <ul><li>79% of American adults used the internet in 2009 (67% in Feb. 2005) </li></ul><ul><li>46% of online adults use a sns (8% in Feb. 2005) </li></ul><ul><li>1 in 10 internet users has a blog (about 30 million blogs in the US) </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    11. 11. Senior Involvement <ul><li>17.5 million senior users in November 2009, a 55% increase in past 5 years </li></ul><ul><li>Overall, the number of unique visitors who are 65 or older on social networking and blog sites has increased 53% in the last 2 years </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    12. 12. <ul><li>Building relationships …humanizing the interaction with your company through conversation </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    13. 13. Benefits <ul><li>What motivates people? </li></ul><ul><li>Human need to be heard and to connect with others </li></ul><ul><li>It is the desire to make a difference, to influence the world around us </li></ul><ul><li>Encourages the shy types to contribute </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    14. 14. <ul><li>Companies can now use “technologies of connection” to tap the potential contribution of all their staff. In a networked world, it is possible to unleash the power of many as never before. </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    15. 15. Benefits <ul><li>The Deloitte Center for Network Innovation </li></ul><ul><li>helps government and industry </li></ul><ul><li>overcome silos that impede service delivery </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    16. 16. Benefits <ul><li>… adopting new strategies and activities is essential to competitiveness </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    17. 17. American Society For Quality, Tampa/ St. Petersburg Section, March 2010 <ul><li>Launch in September 2008 </li></ul><ul><li>Dubbed &quot;Twitter with a Business Model&quot; </li></ul><ul><li>January 2009 the New York Times named Yammer one of &quot;Nine websites IT pros should master in 2009.&quot; </li></ul><ul><li>Now boast over 60,000 companies </li></ul>
    18. 18. American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    19. 19. Group (Portal)/ Blog <ul><li>Geographic distribution </li></ul><ul><li>Many players </li></ul><ul><li>Need for answers and visibility </li></ul><ul><li>Streamlined process </li></ul><ul><li>Before and After models </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    20. 20. Communication Model Before ? ? ?
    21. 21. Communication Model After NEW INFORMATION PAST INFORMATION
    22. 22. <ul><li>Portal solved these issues: </li></ul><ul><li>Technicians with same problem, could not readily share answers nor create history (shared knowledge) </li></ul><ul><li>Engineers (and others) were answering individual requests, too much duplication </li></ul><ul><li>Parts team and sourcing (or others) were often not in the loop </li></ul><ul><li>Conference calls were ineffective </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    23. 23. Getting Started <ul><li>Features </li></ul><ul><li>Factors </li></ul><ul><li>Participation Policy </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    24. 24. Features <ul><li>Instead of building a site around an organization chart, build the context around customer needs in two areas of browsing: </li></ul><ul><li>(1) search - for answers (2) sharing - of stories </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    25. 25. <ul><li>Technical </li></ul><ul><li>infrastructure, information risk, information management </li></ul><ul><li>Non-technical </li></ul><ul><li>organization, governance, people, leadership. </li></ul>Factors American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    26. 26. Participation Policy <ul><li>Can be as simple as: </li></ul><ul><li>be helpful </li></ul><ul><li>be in conversation </li></ul><ul><li>connect ideas and people </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    27. 27. Additional Pointers for Getting Started <ul><li>Follow the passion - for the business, the work, the company and brand </li></ul><ul><li>Find the touch points of opportunity - people on the front line, in contact with customers </li></ul><ul><li>Activate internal collaboration - chats, common tools, sort of like the company's water cooler </li></ul><ul><li>Check LinkedIn and social networks to see who participates already at personal level </li></ul><ul><li>Build internal networks and let those voices emerge </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    28. 28. Thanks very much! <ul><li>Contact Information: </li></ul><ul><li>[email_address] </li></ul><ul><li>Find me on Linked In or Twitter </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    29. 29. <ul><li>Reference Sources (used in this presentation) </li></ul><ul><li>Amanda Lenhart, “ The Democratization of Online Social Networks: A look at the change in demographics of social network users over time,” 10/8/2009 http://www.pewinternet.org/Presentations/2009/41--The-Democratization-of-Online-Social-Networks.aspx (All the stats on slides for number of users, except seniors) </li></ul><ul><li>Nielson Corp. January 22, 2010 http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/ (All charts) </li></ul><ul><li>Nielson Corp. November 2, 2009 http://blog.nielsen.com/nielsenwire/consumer/a-pocket-guide-to-social-media-and-kids/ (Quote Giving Voice) </li></ul><ul><li>Nielson Corp, December 10, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/ (Stats for seniors) </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    30. 30. <ul><li>Patty Wight for NPR News “Twitter over updated sweethearts candy” Feb 13, 2010 http://www.npr.org/templates/story/story.php?storyId=123692147 </li></ul><ul><li>Ross Dawson, “The Big Shift in economic structure and why knowledge flows are becoming a fundamentally important business driver“ October 5, 2009 http://rossdawsonblog.com/weblog/archives/2009/10/the_big_shift_i.html (technologies of connection quote- to tap, etc) </li></ul><ul><li>Deloitte http://www.deloitte.com/view/en_US/us/Industries/US-federal-government/center-for-cyber-innovation/What-is-Netcentricity/index.htm </li></ul><ul><li>Valeria Maltoni, “How to Develop a Content Strategy Process (for your blog)” http://www.conversationagent.com/2010/01/how-to-develop-a-content-strategy-process.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ConversationAgent+%28Conversation+Agent%29 </li></ul><ul><li>Wiki http://www.wiki.com/whatiswiki.html </li></ul><ul><li>Bruce Nussbaum, “ America is Losing Its Innovation Edge” November 15, 2009 http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2009/11/american_is_los.html (all the gen Y statements) </li></ul><ul><li>From Linked In Group: Supply Chain Today (Quotes on benefits of groups) </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    31. 31. Youth, Our Future Employees <ul><li>65% of teens 12-17 use online social networks (Feb 2008) </li></ul><ul><li>Gen Y is a Learn-Share-Make generation </li></ul><ul><li>Comfortable with a Design Thinking-type of collaborative, iterative, generative paradigm necessary for innovation </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    32. 32. Global Look
    33. 33. American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    34. 34. American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    35. 35. WIKI <ul><li>Edit live </li></ul><ul><li>“ Moderated wiki&quot; </li></ul><ul><li>Swap ideas and information </li></ul><ul><li>Increases creativity, expertise, and productivity </li></ul><ul><li>Wikis end the waste of communication breakdowns— </li></ul><ul><li>Wikis get everyone “on the same page.” </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    36. 36. WIKI Example American Society For Quality, Tampa/ St. Petersburg Section, March 2010
    37. 37. Case Study American Society For Quality, Tampa/ St. Petersburg Section, March 2010 Training Corrective Actions Improvements Process review Document review Conference Calls
    38. 38. My WIKI Page <ul><li>Materials from training sessions </li></ul><ul><li>Conference call transcripts </li></ul><ul><li>Audit forms </li></ul><ul><li>Links to information sites </li></ul><ul><li>Every unit given their own page </li></ul><ul><li>Directories of team members, resources </li></ul><ul><li>Drawbacks </li></ul>American Society For Quality, Tampa/ St. Petersburg Section, March 2010

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