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Aso barcamp 3 - Nick Duddy "keywords and cohorts" #asobarcamp

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Adapt Worldwide presents ASO Barcamp 3 - Nick Duddy's talk on keywords and cohorts #ASOBarcamp

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Aso barcamp 3 - Nick Duddy "keywords and cohorts" #asobarcamp

  1. 1. Keywords and Cohorts – Nick Duddy
  2. 2. Do You Know What Lonely is?
  3. 3. FREE XXX youtube.com/c/MiratrixCoUk/
  4. 4. app store keyword tools
  5. 5. 3 key identifiers
  6. 6. search volume/where
  7. 7. intent
  8. 8. product/keyword fit
  9. 9. position & competitors
  10. 10. discovery vs. function engine • Web Search – Discovery – Learn – Buy • App Store Search – Function – Play – Engage with Brand – Buy – Utility
  11. 11. Where Would You Search?
  12. 12. Where Would You Search? Music Plumber Spirit Level Oscars Fashion
  13. 13. seasonality & planning
  14. 14. cohorts • Quantity isn’t everything • Quality isn’t everything • Group keywords • Run cohorts • Pick best mix of volume & quality
  15. 15. learn & iterate
  16. 16. summary • Intent + keyword fit • Competitors – set expectation • Seasonal Planning • Cohorts • Learn iterate
  17. 17. tools • Intent + Product fit = Your brain • Keyword tracking - metricscat.com/searchman.com • Planning – trends.google.com • Cohorts – spread sheet • Other keyword sources – app store reviews
  18. 18. Keywords and Cohorts – Nick Duddy

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