Create, have fun, play
Invent, be on leading edge of discovery, be a scientist
Transfer discoveries to benefit society
Work in interesting and rewarding careers
Investigation of a problem in scientific manner
Discovery of a solution that advances state of
knowledge in areas from theory to algorithms to prototypes
to experimentation to applications
The marketing research mix
It is useful device, it can be moulded,
recreated, applied, criticized, defined, adapted
but most importantly, it can be remembered.
The marketing mix helps in marketing
planning, and therefore is an important
concept for the market researcher.
McCarthy four Ps
Stages of MR mix
Choosing a Research Area
Exciting and interesting area to you
Important problems in area
Research type is suitable to you
Ways to identify a research area
Take courses, attend seminars and colloquia
Talk to professors, visitors, other students
Consider both applied and theoretical areas
Learn about yourself, what you like, etc.
Solve some research problems
Useful at the earliest stage of a project
Set out all possibilities and issues
Helps gives structure to project
Makes linkages more evident
Why am I doing research ?
Why is this project
How is it happening ?
Who will benefit ?
for me project
Projects and Risks
Identify sources of risk
Assess likelyhood of risk
Assess magnitude of risk