Digital Marketing Concierge
PRIVATE PREVIEW
presented by Andrew Link
Core Digital Marketing Services
1. SEO/SEM
2. eMail Marketing
3. Social Media
4. Localized Marketing
5. Online Advertising...
SEO + eMail + Social + Advertising + Local = 360° Success!
 Focused marketing approach
 Unified brand communication
 In...
Search Engine Optimization & Marketing
Be Found Now - SEO

Key Metrics

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Off Page Optimization

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On Page Optimization
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Email Marketing
Customer Relations Tool

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Reaching a targeted audience

Key Metrics

Scheduled Campaigns

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Social Media Services

Harnessing Influential Social Media Platforms

YouTube
•Videos
•Views
•Subscribers

Facebook
•Likes...
Facebook
Share Relevant Content

Key Metrics

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Weekly Posts
Consumer Focused
Grow Likes

Total number of Fa...
Twitter
Share Relevant Content

Key Metrics

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Real time updates
Hashtag strategy
Customer Service Focused

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Pinterest
Share Relevant Content

Key Metrics

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Photos-products
Infographics
Collages
Re-pins

Pins
Likes...
YouTube
Share Relevant Content

Key Metrics

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Schedule Shares
Brand Promotions
Event Promotion
Creative A...
Local Marketing
Capture Local Search Traffic
•Local Registrations @ Google +
•100+ third party Local Registrations
•Data u...
Online Advertising Mix

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Reach right audience
Facebook Ads
Re-Targeting
Pay-Per-Call Ads
Mobile
2nd Tiers Ad...
Content Production (per year)
4 Templated Videos
•Create dynamic, interactive experience
•Help your business to “upsell”
•...
Affiliates/Retail Partners
Capture Bloggers Traffic
•Setup Bloggers Subscription Pages
•Data unification
•Customized Campa...
Reports/Analytics

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Cross Channel In-depth Analytics

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Website Visitor and Conversion
Metrics

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Social Media

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Ema...
Customer Service
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Bi-Weekly Interviews

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Detailed Monthly Reports

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Dedicated Account Manager

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Ads & keywords per...
Process
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Research
Website Ranking
Keywords Positioning
Social marketing Re...
Thank You!

DISCLAIMER: Any and all ideas, concepts, strategies, and materials BRANDmini presents or provides are intended...
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Digital Marketing Concierge

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Digital Marketing Concierge

  1. 1. Digital Marketing Concierge PRIVATE PREVIEW presented by Andrew Link
  2. 2. Core Digital Marketing Services 1. SEO/SEM 2. eMail Marketing 3. Social Media 4. Localized Marketing 5. Online Advertising 6. Content Production 7. Affiliates/Retail Partners
  3. 3. SEO + eMail + Social + Advertising + Local = 360° Success!  Focused marketing approach  Unified brand communication  In-Store visitors through local SEO  Clear path to conversion and result  Increase of inbound Calls and Leads  Customer nurturing  Reputation management  Structured Media Calendar  Reduction of Content creation expense  Higher audience reach and engagement  Local market coverage  Mobile
  4. 4. Search Engine Optimization & Marketing Be Found Now - SEO Key Metrics • Off Page Optimization • On Page Optimization • • Keywords • • • Higher Ranking Increased Traffic Improved Keywords performance Competition Keywords • Analysis Boost Leads and Customers Get Ranked Higher • Keywords optimization development • PR 3-9 Backlinks • • • High Authority (.gov, .edu. Wiki) backlinks • • • • Online PR & Distribution Social Bookmarking Blog Networks Site submissions Keyword Ranking Keyword Traffic Competition Comparison *Target Local Searches *Find New Customers *Increase SEO *Outperform Competition
  5. 5. Email Marketing Customer Relations Tool • • • Reaching a targeted audience Key Metrics Scheduled Campaigns • • • • • • List building Branded Messaging • • Branding and Design Email Templates Grow leads Expand email List Increase Customers Higher Engagement Drive Traffic to Website or in-Store Improve SEO Development • • Campaign Tracking Mobile Friendly Promotions & Engagement *Target and Engage Influencers • • • • • Flash Sales *Find New Customers Event RSVPs *Drive Traffic to Site Contests *Promote Events/Sales Personalized Emails Automatic Follow up
  6. 6. Social Media Services Harnessing Influential Social Media Platforms YouTube •Videos •Views •Subscribers Facebook •Likes •Postings •Shares •Reach •Promotions Twitter Pinterest •Followers •Measurement •Postings •Goal Tracking •Retweets •Conversions •List
  7. 7. Facebook Share Relevant Content Key Metrics • • • • • • • Weekly Posts Consumer Focused Grow Likes Total number of Facebook posts Total likes Month-to-month increase in each areas Facebook Ads Inspire Transactions • • • • Contests *Create leads – Find new Customers Event RSVPs *Engage with influence Flash sales *Increase SEO Facebook shop
  8. 8. Twitter Share Relevant Content Key Metrics • • • • • • • Real time updates Hashtag strategy Customer Service Focused Followers Mentions Retweets Lists Target Influencers • • Create lists Connect to target audience *Build reputation *Increase SEO
  9. 9. Pinterest Share Relevant Content Key Metrics • • • • • • • • Photos-products Infographics Collages Re-pins Pins Likes Comments Referral traffic Build Influence and Followers • • Follow influencer boards *Drive Traffic to Site Monitor trends and comments *Increase SEO
  10. 10. YouTube Share Relevant Content Key Metrics • • • • • • • • Schedule Shares Brand Promotions Event Promotion Creative Announcements Views Shares Comments Followers Generate Interest • • • Share Content Event promotions *Drive Traffic to Site Create Channels *Increase SEO *Create leads - Find new customers
  11. 11. Local Marketing Capture Local Search Traffic •Local Registrations @ Google + •100+ third party Local Registrations •Data unification monitoring •Appear in most possible local and mobile searches Key Metrics •Local listings report •Google local ranking •Traffic report •Keywords report •SEO report Stand Out with Enhanced Listings •Add Video, Images, Descriptions, Phones •Register multiple locations •Monthly promotions Review Monitoring •Monitor reviews and local performances •Grow positive reviews •Citation tracking by Keywords •Re-targeting *Drive foot traffic *Increase Calls *Grow Leads
  12. 12. Online Advertising Mix • • • • • • • Reach right audience Facebook Ads Re-Targeting Pay-Per-Call Ads Mobile 2nd Tiers Ads Track ROI
  13. 13. Content Production (per year) 4 Templated Videos •Create dynamic, interactive experience •Help your business to “upsell” •Drive traffic 2 Sweepstakes •Encourage people to Visit your Website •Create “Buzz” about your products •Build your email list 2 Facebook Contests •Get exposure for your page •Increase your number of Likes •Encourage participation and engagement •Grow your email database 4 Press Releases •Improve your ranking, traffic and visibility •Gain publicity, SEO •Become recognized in your field 8 Advertising Banners •Facebook Banner (200 x 200) •Wide Skyscraper (160 x 160) •Leaderboard (728 x 90) •Medium Rectangle (300 x 250) *Drive Sales *Increase SEO and Reach 12 Blog Posts •Improve your ranking & SEO •Increase traffic and visibility *Grow Leads
  14. 14. Affiliates/Retail Partners Capture Bloggers Traffic •Setup Bloggers Subscription Pages •Data unification •Customized Campaigns per Niche Customers Stand Out with Expandable Banners •High Conversion Units •Expandable Banners •None Competing overlay Ad Units •Multiple integration options Affiliates Monitoring •PayPal Codes Setup per Affiliate •Monthly Commissions Reports •Re-targeting •Landing Pages with Analytics *Drive Sales *Increase SEO and Reach *Grow Leads
  15. 15. Reports/Analytics • Cross Channel In-depth Analytics • Website Visitor and Conversion Metrics • Social Media • Email Campaigns • Competition Analyses • Keyword positioning
  16. 16. Customer Service  Bi-Weekly Interviews  Detailed Monthly Reports  Dedicated Account Manager  Ads & keywords performance Reports  Competition Keywords Report  Call-In reports  Management Dashboard  Lead Capture Forms Integration
  17. 17. Process 1. • • • • • 2. • • • • • • 3. • • • • • • Research Website Ranking Keywords Positioning Social marketing Reach Email Conversion Competitor analysis Plan Annual Media Calendar Target keywords Assess ways to generate traffic Content Optimization Social Bookmarking Monthly Goals Execution Plan SEO/SEM eMail Marketing Ads – Retargeting, Facebook, PPC Local Registration and Marketing Social Media Ad-to-Call 4. • • • 5. • • • • • • Measure Quarterly progress of initial analytics Monthly SEO reports Social Management Dashboard Optimize Annual Media Calendar Target Keywords Assess ways to generate traffic Content Optimization Social Bookmarking Monthly Goals 6. Revise and Improve • New Benchmarks • Conversion Tracking • ROI Optimization • Ad Revenue Integration
  18. 18. Thank You! DISCLAIMER: Any and all ideas, concepts, strategies, and materials BRANDmini presents or provides are intended for the sole purpose of allowing you to determine whether you wish to engage our ongoing services and cannot be disclosed or used for any other purposes whatsoever without the prior written consent of BRANDmini.

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