Blogging 022408

1,246 views

Published on

Learn why businesses are publishing blogs to grow website traffic, roll out new products, and create an expert voice on the web.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,246
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging 022408

  1. 1. Blogging For Business
  2. 2. Audio Recording <ul><li>Find the audio recording that accompanies this slideshow at: </li></ul><ul><li>http://arriive.blogspot.com/2008/04/blogging-for-business.html </li></ul><ul><li>or visit: http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=106803&cmd=apop for the audio program that goes with this slideshow. </li></ul>
  3. 3. No Handouts: Go To My Blog!! <ul><li>http://ARRiiVE.blogspot.com </li></ul><ul><li>Search for Google: “ARRiiVE, Blog, Blog Talk” and you’ll find me. </li></ul><ul><li>Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas! </li></ul>
  4. 4. This Talk Covers <ul><li>Why Blog? </li></ul><ul><li>Blog Vision </li></ul><ul><li>How People Improve Businesses With Blogs </li></ul><ul><li>Determine Goals & Mission </li></ul><ul><li>Picking A Platform & Theme </li></ul><ul><li>Designing Layout </li></ul><ul><li>Widgets To Use & Why </li></ul><ul><li>Ad Programs To Mess With </li></ul><ul><li>Articles & Further Ideas </li></ul><ul><li>Where To Go From Here? </li></ul>
  5. 5. Why Blog? Growth Gets Crazy!
  6. 6. Business Week: “Catch up, or catch you later.” Technorati chart growth
  7. 7. Why Blog? The Power Of RSS FEED Publishing
  8. 8. Why Blog? The Power Of The Comment Trail
  9. 9. Looking For Info? Web 1.0
  10. 10. Web 2.0 – News Comes To You…
  11. 11. BLOG VISION: Ultimate Outcome?
  12. 12. Blog Goals <ul><li>What Do You Want To Accomplish? </li></ul><ul><ul><li>Attract Visitors </li></ul></ul><ul><ul><li>Establish Yourself as Expert </li></ul></ul><ul><ul><li>Create Awareness </li></ul></ul><ul><ul><li>Share New Information </li></ul></ul><ul><ul><li>Create Prospects In Business </li></ul></ul><ul><ul><li>Arouse Interest In Something </li></ul></ul><ul><ul><li>Lead To Landing Page </li></ul></ul><ul><ul><li>Drive Interest To JOIN A LIST </li></ul></ul><ul><ul><li>Build Traffic For Ad Revenue… </li></ul></ul>
  13. 13. Platforms? Which One Is Best For Me? <ul><li>Blogger </li></ul><ul><ul><li>Pros </li></ul></ul><ul><ul><ul><li>Easy </li></ul></ul></ul><ul><ul><ul><li>Posts-Referenced </li></ul></ul></ul><ul><ul><ul><li>Easy to Add Widgets </li></ul></ul></ul><ul><ul><ul><li>Connected to Google </li></ul></ul></ul><ul><ul><ul><li>#1 in Market </li></ul></ul></ul><ul><ul><li>Cons </li></ul></ul><ul><ul><ul><li>Hard To Switch Platforms </li></ul></ul></ul><ul><ul><ul><li>Not Referenced </li></ul></ul></ul><ul><ul><ul><li>Fewer “Plug-ins” </li></ul></ul></ul><ul><ul><ul><li>Less Customizable </li></ul></ul></ul><ul><li>WordPress </li></ul><ul><ul><li>Pros </li></ul></ul><ul><ul><ul><li>Highly Customizable </li></ul></ul></ul><ul><ul><ul><li>Attracts Traffic Faster </li></ul></ul></ul><ul><ul><ul><li>Community Stronger </li></ul></ul></ul><ul><ul><ul><li>Stat Tracking Built-in </li></ul></ul></ul><ul><ul><ul><li>More Pro Looking </li></ul></ul></ul><ul><ul><li>Cons </li></ul></ul><ul><ul><ul><li>Harder To Learn </li></ul></ul></ul><ul><ul><ul><li>More Technical </li></ul></ul></ul><ul><ul><ul><li>#2 in Market </li></ul></ul></ul><ul><ul><ul><li>Slower </li></ul></ul></ul>
  14. 14. The Guts Of A Successful Blog: Let’s take a look at some screenshots
  15. 15. Reasons Businesses Use Blogs: <ul><li>Be the Expert </li></ul><ul><li>Arouse Interest In Something </li></ul><ul><li>Customer Relationships </li></ul><ul><li>Media Relations </li></ul><ul><li>Collaborate Internally </li></ul><ul><li>Knowledge Management </li></ul><ul><li>Recruiting </li></ul><ul><li>Test Ideas or Products </li></ul><ul><li>Gain Search Engine Rank </li></ul>
  16. 16. Be The Expert <ul><li>Blogger’s “voice” is most typically that of “expert”. </li></ul><ul><li>Be subtle in your pitches. </li></ul><ul><li>Do: link to other bloggers, reference your material, offer contrary opinion, allow comment trails. </li></ul><ul><li>Don’t SELL or sound like a salesperson! </li></ul>
  17. 17. Be The Expert <ul><li>Yeah, I’m a Shameless Promoter. </li></ul>
  18. 18. Customer Relationships <ul><li>How An E-Mail Marketing Company Uses Blogs To Manage Relationships </li></ul>
  19. 19. Arouse Interest In Something <ul><li>Is Apple Releasing an iReader? </li></ul>
  20. 20. Media Relations <ul><li>Bloggers “blog” your Press Release. Or, the post IS your Press Release. </li></ul>
  21. 21. Internal Collaboration: <ul><li>Below: Newly Corporate Using Their Blog To Poll Their Users </li></ul>
  22. 22. Knowledge Management <ul><li>KM – a Legal Knowledge Management Blog. </li></ul>
  23. 23. Recruitment <ul><li>Guy Kawasaki, my bud. </li></ul>
  24. 24. Recruitment – Deeper Level
  25. 25. Test Ideas Or Products <ul><li>Even Google Does It. </li></ul>
  26. 26. Rank High In Search Engines <ul><li>Lessons from Steve Pavlina… </li></ul>
  27. 27. How Do We Get Our Own Growth?
  28. 28. Email sign-up: Most Important Widget <ul><li>Position Top Right. </li></ul>
  29. 29. #1 Best Method To Get Names: <ul><li>GIFT ‘EM! </li></ul><ul><ul><li>People love free stuff! </li></ul></ul><ul><ul><li>Physical Products </li></ul></ul><ul><ul><ul><li>iPod, iPhone, Treo, Xbox, Book, Etc. </li></ul></ul></ul><ul><ul><li>Downloadable Products </li></ul></ul><ul><ul><ul><li>E-Book, White Paper, Study, Quiz, Survey, Resource List, etc. </li></ul></ul></ul>
  30. 30. Create Traffic: Understand SEO <ul><li>Provocative Title </li></ul><ul><li>Keywords </li></ul><ul><li>Backlinks </li></ul><ul><li>Bookmark </li></ul><ul><li>Tags </li></ul>
  31. 31. Add-This Bookmark <ul><li>2nd Most Important Widget. </li></ul>
  32. 32. Online Promotion For Blogs: <ul><li>Websites </li></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>White Paper </li></ul></ul><ul><ul><li>Blog Post Comment </li></ul></ul><ul><li>Podcasts </li></ul><ul><ul><li>RSS Subscribe </li></ul></ul><ul><ul><li>Show Follow </li></ul></ul><ul><li>Comment Trail </li></ul><ul><li>Webinar </li></ul><ul><li>Ad-Words </li></ul><ul><ul><li>Pay-Per-Click </li></ul></ul>
  33. 33. Ad Programs? <ul><li>Just start with Google Adsense. </li></ul><ul><li>Add Amazon and others later. </li></ul>
  34. 34. More Customers, More Cash, More Quickly SM <ul><li>Interested in articles, programs, more help with blogging and marketing your blog? </li></ul><ul><li>We can help you build a better blog: </li></ul><ul><li>www.profitablebusinessblogging.com </li></ul><ul><li>Also, we recommend: www.problogger.net </li></ul><ul><li>http://arriive.blogspot.com </li></ul><ul><li>Need to configure a blog on your own domain? </li></ul><ul><li>See: http://wordpress.org/hosting/ </li></ul><ul><ul><li>Visit ARRiiVE Business Solutions for assistance with blog layout and other advice. ( http://www.ARRiiVE.com </li></ul></ul><ul><li>Call ARRiiVE at (805) 459-6939 </li></ul>
  35. 35. No Handouts: Go To My Blog!! <ul><li>http://ARRiiVE.blogspot.com </li></ul><ul><li>Search for Google: “ARRiiVE, Blog, Blog Talk” and you’ll find me. </li></ul><ul><li>Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas! </li></ul>

×