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ICCM AU: Messaging as Methods

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Mobile is more than apps. Interaction - specifically the way messaging services frame interaction - is an untapped avenue for mobile ministry practices. This talk attempts to persuade strategists, developers, and their organizations to analyze the real potential of messaging versus the practice of broad/narrow-casting content.

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ICCM AU: Messaging as Methods

  1. 1. FIRECHAT, BLEEP, AND P2P-LED MOBILE COMMUNICATIONS Antoine RJ Wright (@mobileminmag) #ICCMAU 2015
  2. 2. In what channel are these selfies shared most? Antoine's Sydney/Cairns/ICCM AU pics: https://www.flickr.com/photos/arjwright/
  3. 3. A REVIEW
  4. 4. Several talks around mobile, connectivity, and context at #iccmau
  5. 5. ➤ Talked about the present of mobile as people's primary, the real personal computer ➤ We looked at the web and steps forward ➤ We talked about how content is good, but context and interaction are better
  6. 6. A COMFORT LEVEL WITH EMAIL
  7. 7. ➤ Recipient-Organizing Communication Channel ➤ Works everywhere ➤ Filters and Rules
  8. 8. AN INTEREST WITH SOCIAL MEDIA
  9. 9. ➤ Youth-oriented ➤ Backchannel and "conversation of the commons" ➤ Targeted messaging (and analytics) ➤ Very wide or very niche reach
  10. 10. MESSAGING AS ANOTHER LINE
  11. 11. WHAT, WHY ➤ Instant communication ➤ Similar to SMS, versatile as MMS and hyperlinks ➤ Synchronous and Asynchronous methods ➤ Conversations not just advertisements ➤ Challenge of open and closed protocols (for example, XMPP)
  12. 12. BUT WHAT ABOUT SMS
  13. 13. #SMSDA NCE 3.2B Internet Users 6.2B SMS 3.5B MMS http://communities- dominate.blogs.com/brands/2015/06/mobil e-first-mean-what-it-means-sms-first-of- course-the-only-gorilla-in-mobile-is-sms- text-messaging-of-course-45x-bi.html
  14. 14. A FEW MESSAGING PLATFORMS
  15. 15. WECHAT ➤ text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing ➤ iOS, Android, Windows Phone, Blackberry, Symbian, S40, OSX, Windows ➤ 600M Actives
  16. 16. FACEBOOK MESSENGER➤ Text, voice, images, money transfers, video calling ➤ iOS, Android, Web browser ➤ 600M Actives
  17. 17. SKYPE ➤ Video and voice calls, text, IM, conferencing, file/media transfers ➤ iOS, Android, Windows, Windows Phone, Symbian, MeeGo, Bada, OSX, Blackberry... XBox ➤ ~150M Actives
  18. 18. FIRECHAT ➤ uses wireless mesh networking to enable smartphones to connect via Bluetooth, Wi-Fi, or Apple’s Multipeer Connectivity Framework without an internet connection by connecting peer-to-peer
  19. 19. OTHER MESSAGING SERVICES ➤ Telegram ➤ Bleep ➤ Viber ➤ Line ➤ Snapchat ➤ ooVoo
  20. 20. SUMMARY & TAKEAWAYS
  21. 21. ➤ Mobile is the real PC ➤ Mobile web is great, and moving forward ➤ Content is good, Context is better ➤ Presentation is good, Interaction is where transformation lies
  22. 22. RECOMMENDATIONS ➤ Pay attention to primary messaging platforms ➤ Some platforms don't need the Internet, investigate them for reach and interaction ➤ This space changes fast, ask kids "what's your top three apps" to keep aware
  23. 23. END
  24. 24. ANTOIN E. RJ WRIGHT@mobileministrymagazine @arjwright

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