PropetyOverview
Advantages & AmenitiesLuxury Northern Arizona master planned golf community situated on 454 acres of beautifulPonderosa pi...
BuyerDemographics
Who’s Buying?Second home/vacation buyers from:Scottsdale               Paradise Valley          PhoenixCarefree           ...
And Why?Buyers are looking for “deals” on distressed properties and are currently on the fence.Financing will be problemat...
Market AnalysisPine CanyonForest HighlandsPonderosa TrailsMiscellaneous custom re-sales within communityPrescott LakesQuai...
MarketAnalysis
Market & CompsComp 1Comp 2Comp 3
Marketing&Sales
Marketing & SalesA survey of home buyers who recently moved were asked, “Do you think the internet isbecoming more importa...
Marketing & SalesAdelman Realty Group has secured two of the ten available slots (20%) for online displayadvertisements to...
Marketing & SalesIn addition to robust internet marketing campaign, ARG will:      Conduct open houses within the communit...
ARGProfile
ARG is…          Company Overview          Principal / Broker          Associates & Affiliates
Company ProfileARG’s mission is to offer Personal Brokerage Support - as no other can.Full service and fully qualified, the ...
Principal / BrokerJames Adelman -Licensed Real Estate Broker/entity with the Arizona Department of Real Estate.Over 16 yea...
Professional History2006-2008Richmond American Homes, Phoenix, ArizonaVice President of Sales/ Division Sales Manager2004-...
Career HighlightsMajor Projects:Arboleda by Geoffrey Edmunds/Toll Brothers  Mahogany by Hancock CommunitiesPointe Mountain...
Stats & NumbersImplemented sales and marketing campaign for 1000 site Master Plan Community."Sales person of the Month" aw...
Achievements / Awards2007     Richmond American Homes National Sales Manager of the Year2007     National “Most Improved” ...
Education / LicensesArizona Real Estate LicenseArizona Real Estate Brokers LicenseArizona School of Real EstateHyland Bay ...
Associates / AffiliatesEIO Agency - Eileen O’Brien - An award-winning, full service marcoms agencyspecializing in developme...
NextSteps
Priorities / First FocusReassess all properties/offeringsComplete full competitive analysis and re-pricing exerciseEstabli...
First Focus / ImplementationARG will immediately begin implementing initial marketing efforts whilst a comprehensiveplan a...
LastWord
Why ARG?I have watched the community of Flagstaff Ranch develop and grow since inceptionand know it well, perhaps better t...
Why ARG?The success of Flagstaff Ranch will be dependent on successful teamwork - and youare an integral part of the team....
In SummaryWith our commitment to excellence combined with our finely honedstrategic and creative approach, ARG will ensure ...
when shall we begin?      thankyou
ONLINE MARKETING PLAN                                       For the                        Anderson Residence             ...
ONLINE MARKETING PLAN OBJECTIVES        • Reach the widest audience of potential buyers        • Produce activity to attra...
YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT        A survey of home buyers        who recently moved        ...
32% OF BUYERS FOUND A HOME VIA THEINTERNET - UP FROM 8% IN 2001                          Source: National Association of R...
NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT                                         ...
TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes)                                         ...
REACHING THE WIDEST AUDIENCE      BUYERS SEARCH OUR LOCAL WEB SITE                                                        ...
CAPTURING BUYERS ON REALTOR.COM®          The more buyers we can interest, the better chance we have of finding one who   ...
Because REALTOR.com® has millions of listings…      I will make yours stand out
CAPTURING BUYERS ON REALTOR.COM®          The more buyers we can interest, the better chance we have of finding one who   ...
SHOWCASE LISTING ENHANCEMENTSMARKETING SYSTEMSM       •   Your home will be more visible to buyers       •   I receive cus...
What SHOWCASE LISTINGENHANCEMENTS do to help sellyour property.•   More exposure for your property•   Up to 25 jumbo photo...
CAPTURING BUYERS ON REALTOR.COM®         The more buyers we can interest, the better chance we have of finding one who    ...
FEATURED HOMES™ MARKETING SYSTEMSM                           FEATURED HOMES™                           Your home will be s...
CAPTURING BUYERS ON REALTOR.COM®                              FEATURED AGENT™                              MARKETING SYSTE...
MY COMMITMENT TO YOU     • I am accountable     • I will follow-up with     traffic       reports     • You will see the  ...
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Flagstaff Ranch

  1. 1. PropetyOverview
  2. 2. Advantages & AmenitiesLuxury Northern Arizona master planned golf community situated on 454 acres of beautifulPonderosa pines and Gambal oaks.Located close to major tourist destinations of Grand Canyon, Sedona, and Oak CreekCanyon, with high visitor levels year round.Quiet and private, accessed via a gated entry.25,000 square foot Community Center.Clubhouse and private golf memberships.Located 10 minutes west of downtown Flagstaff and Northern Arizona University.Four season climate vacation community.Short drive time from the Phoenix metropolitan market.Currently restructuring out of bankruptcy, privately funded by Robert Semple.
  3. 3. BuyerDemographics
  4. 4. Who’s Buying?Second home/vacation buyers from:Scottsdale Paradise Valley PhoenixCarefree Cave Creek AnthemDesert Highlands DC Ranch GrayhawkSonoran Hills McDowell Mountain Fountain HillsNorth East Mesa ArcadiaPossibly a second home market for baby boomers:Las Vegas Los Angeles East CoastMidwest Bay Area
  5. 5. And Why?Buyers are looking for “deals” on distressed properties and are currently on the fence.Financing will be problematic for second homes but cash and private money sources willbe available.Investors will be interested in land holdings and severely distressed bank owned and shortsale opportunities.Some buyers may come from “buy and bail” scenarios in the Forrest Highlands and PineCanyon markets.“I’m not really a buyer but I might in this market.”“I could be a buyer at the right price.”
  6. 6. Market AnalysisPine CanyonForest HighlandsPonderosa TrailsMiscellaneous custom re-sales within communityPrescott LakesQuailwood MeadowsPayson/Show Low/Pinetop, Mogollon Rim Golf communities
  7. 7. MarketAnalysis
  8. 8. Market & CompsComp 1Comp 2Comp 3
  9. 9. Marketing&Sales
  10. 10. Marketing & SalesA survey of home buyers who recently moved were asked, “Do you think the internet isbecoming more important than print advertising to market a home?”Their reply:Yes - 94.3%No - 4.7%Realtor.com offers ten “Preferred Agent” banners in the Flagstaff/Coconino Countymarket that are rotated evenly after every property search/click and property view/click.In April 2008, there were over 22,480 property searches in the Flagstaff/CoconinoCounty local market and over 2,019,010 property views.
  11. 11. Marketing & SalesAdelman Realty Group has secured two of the ten available slots (20%) for online displayadvertisements to capture 4400 searches and 400,000(+) views.All properties will be listed on: Arizona Multiple Listing Service (ARMLS) Realtor.com azcentral.com AOL real estate pages various other on-line sites, e.g. Facebook, Twitter, etc.We will employ best practices for SEO (search engine optimization, or adwords), assearch engine marketing will increase market awareness and absorption in this market
  12. 12. Marketing & SalesIn addition to robust internet marketing campaign, ARG will: Conduct open houses within the community Employ creative marketing promotions in conjunction with other Arizona golf communities Foster good faith within the existing community Source and create reasonably priced print advertisement/media buys Effectively drive traffic to Flagstaff RanchOther traditional marketing tactics will include: Direct mail Fliers PostcardsA key component of the plan includes event management; including the grand re-opening, events at geographically strategic clubs to promote interest, and otherpromotions within the community and from target draw areas.
  13. 13. ARGProfile
  14. 14. ARG is… Company Overview Principal / Broker Associates & Affiliates
  15. 15. Company ProfileARG’s mission is to offer Personal Brokerage Support - as no other can.Full service and fully qualified, the brokerage will not subordinateclients to inexperienced agents.With ARG, Flagstaff Ranch will benefit from the most competent,confident and professional sales team directed by a hands-on broker.
  16. 16. Principal / BrokerJames Adelman -Licensed Real Estate Broker/entity with the Arizona Department of Real Estate.Over 16 years of experience managing, marketing, and selling real estate in Arizona.A proven record of success and commitment to customer satisfaction in highlycompetitive markets.Reputation for excellence and ethics.$125,000,000 in personal career sales, closed over 3,000 homes.Currently working with Thompson/Conant PLC/ Mortgage Mediation Group in Phoenix,focusing on high-end distressed property sales and bank workouts.
  17. 17. Professional History2006-2008Richmond American Homes, Phoenix, ArizonaVice President of Sales/ Division Sales Manager2004-2005Empire Residential Sales, Prescott Valley, ArizonaSales Manager/Associate Broker2002-2004Maracay Homes, Scottsdale, ArizonaSales Associate1999-2002Toll Brothers Inc., Scottsdale, ArizonaSales Manager1998-1999Maracay Homes, Scottsdale, ArizonaSales Associate1993-1998Hancock Homes/Beazer, Homes Tempe, ArizonaSales Associate
  18. 18. Career HighlightsMajor Projects:Arboleda by Geoffrey Edmunds/Toll Brothers  Mahogany by Hancock CommunitiesPointe Mountainside Golf Community by Beazer HomesSonoran Hills Masterplan by Maracay HomesPower RanchJohnson RanchNo complaints in +16 years of service (and Mom still loves me, too).
  19. 19. Stats & NumbersImplemented sales and marketing campaign for 1000 site Master Plan Community."Sales person of the Month" awards, year on year.Customer Service Scores exceeded company average (+95%)Average net sales volume exceeded $12,500,000 per year.Supervised 160-acre Semi-Custom Master Plan Community.Top Ten Sales Associate in 2000 HBACA Phoenix MAME Awards.Top Ten Sales Associate in 1998 HBACA Phoenix MAME Awards.Top 2% sales agent in highly competitive sales environment.Exceeded company averages in customer service scores and sales volume.
  20. 20. Achievements / Awards2007 Richmond American Homes National Sales Manager of the Year2007 National “Most Improved” Customer Service Scores2007 Best Division Mortgage Capture” (Internal capture rate of 87.7%)2006 Recruited, hired and trained HBACA "Rookie of the Year”2006 Best Division Mortgage Capture” (Internal capture rate of 86.5%)2006 1st Place-National Sales Manager Spec Sales Contest (Q3)2006 Above and Beyond” Award – Richmond American Homes2001 Lifetime Achievement Award – HBACA MAME Awards2000 Top Ten Career Sales Associate - HBACA MAME Awards1998 Top Ten Career Sales Associate - HBACA MAME AwardsOver $125,000,000 in Net Sales
  21. 21. Education / LicensesArizona Real Estate LicenseArizona Real Estate Brokers LicenseArizona School of Real EstateHyland Bay SchoolInterlochen Arts Academy, Interlochen MI
  22. 22. Associates / AffiliatesEIO Agency - Eileen O’Brien - An award-winning, full service marcoms agencyspecializing in development and real estate, providing advertising, marketing, public/media relations, event planning and promotions, film/video production, design andcommunications services.Chase Home Lending -  Connie Cramer (+20 years as Senior Loan Officer) - Landfinancing, construction loans, final take-out loans, lines of credit.Wells Fargo Home Mortgage - Kevin Sacco , Manager of Phoenix Builder Services.A & A Funding Corp - Hugh Anderson - Private money lending.                              Grand Canyon Title - Kas Baird - Market updates, closed reports and title services.                             Olsson Associates - Jeff Chaves -  Environmental consulting.                               Thompson/Conant PLC - Real Estate Attorneys.                                Berens, Kozub, Lord & Kloberdanz - Real Estate Attorneys.                                CFO Advisors - Chris Casalena - Financial Management Consulting.                            Southwest Real Estate Auctioneers -Glenn Munson (Designated Broker/President)
  23. 23. NextSteps
  24. 24. Priorities / First FocusReassess all properties/offeringsComplete full competitive analysis and re-pricing exerciseEstablish ARG base in FlagstaffRe-connect property with immediate marketPlan and stage initial marketing eventCross-sell to other geographically targeted marketsRecruit staff. All ARG agents will possess: - strong local ties - knowledge of the community - familiarity with FR amenities and value propositionARG will ensure Flagstaff Ranch is properly marketed as not only a unique destinationgolf living resort, but also as an affordable and prudent investment for the long term.
  25. 25. First Focus / ImplementationARG will immediately begin implementing initial marketing efforts whilst a comprehensiveplan and budget are prepared.ARG will establish the strategic sales pro-forma based on seller expectations of gross profit,absorption and carrying costs.Comprehensive and detailed sales forecasts will be provided after data collection andanalysis.ARG will open sales prior to Memorial Day with e-blasts to all local agencies, Phoenixsubmarkets, golf courses, restaurants, movie theaters, etc.A ”dusty shoe review” will be held prior to the opening with special incentives (up toopening weekend), to create a sense of urgency and initiate the "buzz."
  26. 26. LastWord
  27. 27. Why ARG?I have watched the community of Flagstaff Ranch develop and grow since inceptionand know it well, perhaps better than most of my counterparts in the industry.ARG keeps in touch with other owners and brokers who operate similar projects (i.e.Pine Canyon), and is familiar with both the constraints and opportunities of the localmarket, and the competition.ARG brings "big city" savvy, marketing, and connections in the buyer demographics(PV, Scottsdale, Phoenix) which others can neither offer nor access.  ARG has marketed “out-of-market” in prior business dealings, successfully bringingbuyers outside the usual geographic targets to contract and completion.
  28. 28. Why ARG?The success of Flagstaff Ranch will be dependent on successful teamwork - and youare an integral part of the team.ARG believes in the power of strategic partnership, and our intent is to establish apowerful and lucrative brokerage in the Flagstaff market in order to meet ourcollective aims.Attaining our goals will also provide socio-economic benefits to the widercommunity. Well consider it a resounding success, knowing were able to givesomething back, thereby contributing to the greater good.  
  29. 29. In SummaryWith our commitment to excellence combined with our finely honedstrategic and creative approach, ARG will ensure that Flagstaff Ranchmeets and exceeds its business objectives and once again secures itsprominence in the Flagstaff market. We understand that results arethe only thing that matters.Simply put, we get it done.
  30. 30. when shall we begin? thankyou
  31. 31. ONLINE MARKETING PLAN For the Anderson Residence 34 Wilson Terrace Stamford, CT
  32. 32. ONLINE MARKETING PLAN OBJECTIVES • Reach the widest audience of potential buyers • Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date • Monitor traffic that results from our online marketing plan • Study the results and adjust accordingly and get your a home SOL D
  33. 33. YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT A survey of home buyers who recently moved asked: “Do you think the internet is becoming more important than print advertising to market a home?” YES – NO – 94.3% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008 4.7%
  34. 34. 32% OF BUYERS FOUND A HOME VIA THEINTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  35. 35. NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT 2008 40 Signs Print ads buyers are now here Internet 30 2004: More buyers found their home on internet than from signs 20 2002: Internet surpassed print ads 10 0 1997 1999 2001 2003 2004 2005 2006 2007 2008 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  36. 36. TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes) Your home will be on REALTOR.com ® - where more consumers spend more time Source: comScore Media Metrix January-October 2008
  37. 37. REACHING THE WIDEST AUDIENCE BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH PRINT ADS OUR LOCAL SITE AND REALTOR.COM®For illustrative purposes. Varies by broker and region.
  38. 38. CAPTURING BUYERS ON REALTOR.COM® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Your home appears on REALTOR.com® The #1 National Real Estate website.* INCLUDES: • Multiple ways to search (map, gallery, price) • Multiple photos • Neighborhood & school information *Source: comScore Media Metrix January-October 2008
  39. 39. Because REALTOR.com® has millions of listings… I will make yours stand out
  40. 40. CAPTURING BUYERS ON REALTOR.COM® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. SHOWCASE LISTINGS I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.
  41. 41. SHOWCASE LISTING ENHANCEMENTSMARKETING SYSTEMSM • Your home will be more visible to buyers • I receive customer leads directly so I can personally respond to buyers • There are additional enhancements I can add to your listing to show off the best features
  42. 42. What SHOWCASE LISTINGENHANCEMENTS do to help sellyour property.• More exposure for your property• Up to 25 jumbo photos• Listing video tours• Promote open houses
  43. 43. CAPTURING BUYERS ON REALTOR.COM® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. FEATURED HOMES™ I have reserved the most visible position for your home in the REALTOR.com® Featured Homes™ Marketing SystemSM – available on an exclusive basis to very few REALTORS® in each market.
  44. 44. FEATURED HOMES™ MARKETING SYSTEMSM FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.* *Source: comScore Media Metrix January-October 2008
  45. 45. CAPTURING BUYERS ON REALTOR.COM® FEATURED AGENT™ MARKETING SYSTEMSM • I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date • My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me
  46. 46. MY COMMITMENT TO YOU • I am accountable • I will follow-up with traffic reports • You will see the results • We will work together

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