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AN IV SF Amazon Keynote

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AN IV SF Amazon Keynote

  1. 1. Monthly Unique Visitors Avg. Daily Unique Visitors Avg. Visits per Active Global Customer Visitor per Accounts: (US): (US): Month (US): 180MM 85MM 5.2 1 2 2 10.6MM 2 Age Composition of Amazon Household Income of Amazon % of Amazon Shoppers Who have Unique Visitors2 Unique Visitors2 Made an Online Purchase2 9% 48% 34% 36% 39% 36% 33% 28% 21% 16% 0-18 18-34 35-44 45+ <$25K $25K-$75K $75K + <$50 $50-$200 $200+ Amount SpentNote: Active Customer Accounts are unique email addresses that have placed an order in the last 12 monthsSources: 1. Amazon Investor Relations; 2. ComScore PlanMetrix June, 2012.
  2. 2. Kindle Family
  3. 3. TinyCo Blog, Treat Android as a first-class citizen... itll pay off!, April 19, 2012
  4. 4. • Free service for Amazon Appstore developers• Extends controlled experimentation capability to mobile app developers• Allows developers to implement and monitor the performance of multiple treatments in their apps simultaneously • Change treatments without pushing a new update • Adjust treatment group sizes in real time • Send 100% of future customers to winning treatment without app update• Developer Portal provides data on treatment outcome versus control, enabling app optimization
  5. 5. Before After• Utilize a tablet layout • UI layout • Application controls • Font and button sizing• Take advantage of extra screen space • 7” and 8.9” screen size considerations• Use a density independent UI design
  6. 6. • Use appropriate hardware and software capabilities • 4G LTE, location based services (LBS), camera / video, etc. • Remove or disable phone-based features • Include high-definition assets • Incorporate sensor-based orientation controls • Avoid touch target conflicts with the Kindle Fire soft keys• Focus on fluidity and performance • Incorporate CPU / GPU optimization as appropriate • Optimize start-up time and customer experience• Localize content for international distribution
  7. 7. AWS IAP Maps GameCircleSDK for Android Offer digital Interactive maps Leaderboardallows developers content and with customto easily and subscriptions overlays Achievementsquickly build using Amazon’sconnected mobile 1-Click Easy transition Whispersyncapplications using from GoogleAWS Maps
  8. 8. • Get started with apps on Amazon developer.amazon.com/welcome.html• Learn more: amazonappstoredev.com• Follow us: twitter.com/amznappstoredev• GameCircle feedback and requests: gamecircle-developers@amazon.com
  9. 9. • Amazon Appstore revenue per active user is 89% of iTunes App Store revenue per user based on a study of top-ranked apps with similar merchandising exposure and pricing across platforms. All apps studied monetized through in-app purchases.
  10. 10. "Amazons well-designed [In-App “The [GameCircle API] is a great way to keepPurchasing] API and rapid support allowed our fans engaged by offering them moreus to help our enterprise publishing opportunities to play the game, and ancustomers be first on the Fire." intuitive platform to connect with new players.”Zeke Koch, Adobe Systems Keith Shepherd, Co-Founder of Imangi Studios"Implementing the Amazon Appstore for “Since we have had such success withAndroid In-App Purchasing solution was a Amazon, when GameCircle waspiece of cake. We were able to turn it introduced, it was a no-brainer, we added itaround and get it into internal testing within to our apps right away.”a few days time."Sean Thompson, Mobile Deluxe Suli Ali, TinyCo
  11. 11. 35%30%25%20%15%10%5%0% $0.99 $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 $7.99 $8.99 $9.99 % of Total Assortment % of Item Units Ordered
  12. 12. 8 7Avg. Orders-per-Customer 6 5 4 3 2 1 0 0 5 10 15 20 25 30 35 Number of IAP Items for Sale Note: Orders per customer was calculated using only those customers who have made an IAP purchase
  13. 13. IAP Purchases by Hour0 24 48 72 96 120 144 168 192 216 240 264 288 312 Hours Since App Download
  14. 14. Jumptap: Android and iPhone now Hog 91% of Mobile OS Market Share, March 6, 2012
  15. 15. GameCircle IAP
  16. 16. GameCircle IAP

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