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iBeacon : une technologie mobile au secours des ventes en magasins

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Say HELLO to your digital customers In-store.
Improve sales and build your customers loyalty through cross-channel.
Designed to analyse your digital channels into a real world.
First solution in Europe by Apocope
www.bekonic.com
www.apocope.com

Published in: Technology
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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iBeacon : une technologie mobile au secours des ventes en magasins

  1. 1. APOCOPE lance BEKONIC © Copyright 2013 - Apocope
  2. 2. D E U X P H E N O M E N E S C H E Z LE S C O N S O M M AT E U R S 92% font des recherches online avant d’acheter en boutique - COMMERCE ON-LINE - 68% font les deux - BOUTIQUES - 76% vont voir en boutique avant d’acheter en ligne Baromètre de l’expérience d’achat 2013 en France, Google © Copyright 2013 - Apocope
  3. 3. AV E C D E S AT T E N T E S PA R A D O X A LE S Des clients de plus en plus exigeants, influenceurs et volatils* qui attendent une valorisation des enseignes qui se traduit par une double attente de reconnaissance et de statut : « puisque je dépense chez vous, montrez-moi que j’ai de la valeur pour vous. » * L’échangeur juillet 2013 3 © Copyright 2013 - Apocope
  4. 4. D E S P E R S P E C T I V E S D E M A R C H E I N C R OYA B LE S Une forte croissance des revenus sur l’ensemble des points de contact déjà observée Selon Forecast, en 2012, le mobile a généré IN-STORE, 158 milliards de dollars de ventes indirectes Ecommerce Influence du mobile sur la vente IN-STORE 226 M-commerce 158 12 * US online retail Forecast 2012 - 2016 © Copyright 2013 - Apocope
  5. 5. D E S P E R S P E C T I V E S D E M A R C H E I N C R OYA B LE S Influence du mobile sur la vente IN-STORE Une forte croissance des revenus sur l’ensemble des points de contact déjà observée En 2016, le mobile générera IN-STORE, 689 milliards de dollars de ventes indirectes Ecommerce 689 M-commerce 327 31 * US online retail Forecast 2012 - 2016 © Copyright 2013 - Apocope
  6. 6. BEKONIC powered by Apocope © Copyright 2013 - Apocope
  7. 7. Q U ’ E S T- C E Q U E B E K O N I C ? B e k o n i c p e r m e t a u x e n s e i g n e s d 'a n a l y s e r l e s p a rc o u r s d 'a c h a t s c ro s s - c a n a u x e t d e p e r s o n n a l i s e r l'expérience client dans vos points de vente. © Copyright 2013 - Apocope
  8. 8. D E S B E N E F I C E S I M M E D I AT S I d e n t i fi e r   D é v e l o p p e r   Savoir que votre client est arrivé en boutique et offrez-lui un accueil personnalisé qui le valorisera. Engager une conversation privilégiée avec votre client et l’orienter vers des produits et offres pertinentes. I n fl u e n c e r   Analyser et offrir une expérience globale unifiée cross-canal sur mobile, internet et en boutiques. © Copyright 2013 - Apocope
  9. 9. DEMARRAGE Simple à mettre e n o e u v r e   Bekonic est très simple à déployer que vous soyez un retailer ou une enseigne internationale.. Console en l i g n e   En quelques minutes, vous pourrez suivre le parcours d’achats de vos clients dans n’importe quelle boutique. A n a l y s e r e t a g i r   L’intelligence marketing console vous permet d’analyser et d’évaluer les performances des ventes ON-LINE et INSTORE de vos clients. © Copyright 2013 - Apocope
  10. 10. I N T E LL I G E N C E M A R K E T I N G C O N S O LE •  A c t i v i t é en boutiques des utilisateurs en temps réel •  A n a l y s e s d’achats des parcours et positions IN- des moments clés Store •  P i l o t a g e des clients •  I n t e r f a c é à v o t r e s y s t è m e d’informations (CRM, ERP, système caisse, ...) Bekonic vous permet de croiser les informations sur l’ensemble des supports ON-LINE et IN-STORE. © Copyright 2013 - Apocope
  11. 11. I N T E LL I G E N C E M A R K E T I N G C O N S O LE •  Accueil personnalisé, •  I n f o r m a t i o n s (historique, influentes d’achat pertinentes wishlist…) dans avant, le et parcours pendant et après •  O ff r e s p r o d u i t s campagnes e t personnalisées Geofencing © Copyright 2013 - Apocope
  12. 12. F O N C T I O N N E M E N T U T I L I S AT E U R S Au consentement de l’utilisateur a être suivi dans l ’a p pl i c a t i o n … 35% Des français e t c h a q u e p a s s a g e I N - S T O R E , . . sont prêts à être géoles d localisés par une o n n é e s s o n t r e m o n t é e s , enseigne i v i e s e t m e s u r é e s e n t e m p s su réel © Copyright 2013 - Apocope
  13. 13. FONCTIONNEMENT Intégré à une application existante iPhone ou Android par une simple API, la solution ne nécessite aucune modification o u c o n n e x i o n d ’ u n s y s t è m e d e c a i s s e p o u r fo n c t i o n n e r. © Copyright 2013 - Apocope
  14. 14. BENEFICES 1/ IDENTIFIER •  O ff r e s d e p r o x i m i t é Geofencing CONNECT ON-LINE TO OFF-LINE CLIENT IDENTITY •  S a v o i r q u ’ u n c l i e n t rentre en boutique •  L u i o ff r i r u n e e x p é r i e n c e unique pour un meilleur attachement à la marque •  L e s a l u e r personnellement •  L ’ o r i e n t e r naturellement vers •  I d e n t i fi e r c e q u ’ i l a parcouru on-line des produits qu’il est susceptible d’aimer I N - S T O R E A N A LY T I C S & PROXIMITY MARKETING 2/ ACCROÎTRE 3 / I N F LU E N C E R P R O D U C T A N D R E L AT I O N ENGAGEMENT •  A n a l y s e s d e s p a r c o u r s d’achats en temps réel •  L e v a l o r i s e r p a r d e s attentions auquel il ne s’attend pas © Copyright 2013 - Apocope
  15. 15. EN SYNTHESE . Faites de vos vendeurs des shopper assistant . Reconnaissez vos clients digitaux en point de vente . Remontez des informations contextuelles et personnalisées . Analysez les parcours croisés web / mobile / in store © Copyright 2013 - Apocope
  16. 16. www.bekonic.com © Copyright 2013 - Apocope
  17. 17. MERCI ! Apocope 93 rue vieille du temple 75003 Paris - FRANCE +33.1.44.59.30.40 © Copyright 2013 - Apocope

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