The Exchange:
Knowledge management matters

What is Medium?
 Medium is a place to share your stories and
ideas
 A very simple, user-friendly publishing platform
 Collaborative tools
 A broad and diverse audience
 It’s an easy way to reach readers, and people
like it!
 http://medium.com

Why Medium?
 Easy way to share practical, “how-to”
guidance with colleagues.
 Great way to engage in conversation with
colleagues, friends, acquaintances, and new
readers about the work you do.

Why Medium?
 Provides a venue for us to articulate our
experiences and knowledge and to share
personal stories that have helped shape our
work.
 Excellent platform for showcasing beautiful
Photoshare photos and linking to K4Health
website and our other products.

What is the difference between
K4Health’s blog and K4Health’s
Medium publication?

K4Health blog content
 Recaps of events or conferences we’ve hosted or
participated in
 Announcements about product launches, new
publications, and other K4Health
accomplishments or services
 Expert commentary on family planning and
reproductive health programs, services, and
research—and on related topics such as digital
health, KM for FP, etc.

Medium content
Focused on KM as it applies not only to
FP and global health but to other fields
as well
Opportunity to share “tricks of the trade”
Tone is more personal / conversational,
Focus is on the writers’ individual voices
and experiences

Who is Our Intended
Medium Audience?
 Global health/FP/KM professionals
 Personal social networks
 Broader field of KM professionals

Web Stats
 Views (how many people clicked on the piece)
 Reads (how many people actually read the
piece)
 Read ratio (percentage of total visitors who
actually read the piece)
 Recommends (how many readers recommend
the piece)
 Referrers (where visitors are coming from)

Visit us at
https://medium.com/the-
exchange-k4health
Thank you!