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A company-centric viewpoint breeds in differentiation
Company A
Buying
Sorting
Advertising
...
Company B
Buying
Sorting
Advertising
Selling
...
If their businesses are identical, why would their IT
stacks differ?

A company-centric viewpoint breeds in differentiation
Company A
Buying
Sorting
Advertising
...
Company B
Buying
Sorting
Advertising
Selling
...
If their businesses are identical, why would their IT
stacks differ?

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