apidays London 2023 - Revolutionising fitness and well-being, David Turner, Virgin Active
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apidays London 2023 - Revolutionising fitness and well-being, David Turner, Virgin Active
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apidays London 2023 - APIs for Smarter Platforms and Business Processes September 13 & 14, 2023 https://www.apidays.global/london/ Revolutionising fitness and well-being: unleashing the power of the API economy and strategic architecture David Turner, Group CTO at Virgin Active ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
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apidays London 2023 - Revolutionising fitness and well-being, David Turner, Virgin Active
- 1. Revolutionising Fitness & Well-Being: Unleashing the Power of the API David Turner, Group CTO
- 3. Business Challenges • Hit by COVID lockdowns and restrictions • Majority of new members sign on in January • ‘New Year, New Me’ motivation isn’t always enough • 50% quit after only 6 months
- 4. Personal Challenges Healthy Unwell A lot of middle ground Thrivin g
- 5. 1 2 3 4 Technical Challenges Fitness, health & well-being is fragmented Lack of Integration Siloed data Limited automation
- 7. Opportunities • Enhance on-demand experience • Shift from ‘gym’ business to wellness proposition • Reward and incentivise along the journey • Connect to communities of like-minded people • Leverage rich data sets to personalise the experience
- 8. 94% of members who set goals remain active 9 months later
- 9. Wellness Proposition Personalised Workouts • Personalised Workouts • Real-time Tracking • Personal Trainer • Body Composition Analysis • BP, VO2, Cholesterol Physical Fitness and Movemen Nutritional Guidance • Meal Plans • Nutrition Tracking Mental Well-Being • Mindfulness Classes • Stress Assessment Social Engagement • In-club community • Connect to online communities • Challenges • Charity events Relaxation • Spa and recovery Rewards and Incentives • Loyalty Program • Exclusive Offers
- 11. The API Economy in Fitness and Well-being Wearable Device APIs Examples… • Fitbit • Apple HealthKit • Garmin Connect • Garmin Health • Samsung Health • Google Fit • Polar AccessLink • Oura Ring Cloud • Withings • MyZone Nutrition and Diet Examples… • Kauai • Edamam • Nutritionix • Spoonacular • USDA FoodData • FoodCare • Food Hygiene Exercise and Training Mental Well-being Examples… • Strava • MyWellness • Fitbit • MyFitnessPal • Virgin Active • Peloton Heatlhcare APIs Examples… • NHS • Redox • Human • Apple Healthkit • Google Healthcare • Boditrax • MyBody Examples… • Headspace • Calm • Moodpath • Woebot • BetterHelp
- 12. The move to AI API Nutrition and Diet • Personalised workouts • Personalised nutrition plan • Predicative analytics • Inventory management • Virtual Personal Trainer
- 13. 1 2 3 4 Future Trends Smart Fitness and Health Trackers AI Powered Personal Trainers Smart Gym Equipment Metaverse virtual clubs
- 14. Virgin Active API Reference Architecture API Management Layer Mediation Layer Membership Management System Personal Trainer Management System On-demand Content Library Personalisation Engine Loyalty Engine Centralised Monitoring & Analytics Global Data Platform Event-streaming platform
- 15. At least six years of higher- quality life for everyone is within reach McKinsey Health Report
- 16. QUESTIONS