1.
1st WORLD MEETING OF
CABIN CREWS - WMCC I
WORKSHOP
Social interaction rituals: Improving
networking and personal knowledge
Fernando Cardoso de Sousa, PhD
Ileana Pardal Monteiro, PhD
fernando.sousa@apgico.pt
Estoril , 8 February 2014

2.
Rituals are simple combinations
of collective behaviours that
provide meaning to social
interaction symbols, in the
participation of the “serious
life”
• They are not habits
• Require attention to style, aesthetics
and symbols
• Do not have instrumental purposes
• Require physical participation

3.
Types of rituals
• Passage (access to a new
condition)
• Separation (ceasing a condition)
• Praise, renewal, conflict
reduction, integration

4.
The Gift
The circulation of
gifts creates
communities out of
expressions of
goodwill

5.
Through rituals, and little more
than visual contact and spatial
distance, we present ourselves
as possessing a defined and
authentic character (integrity,
self control, courage)

6.
The face - the value that
the person claims (honor,
pride, dignity)

7.
To lose face - To enter into a
negative relationship of
claimed/presented social
value
To save face or give one’s face humiliation, respect (to preserve
one’s and the other’s face), social
tact, savoir faire, diplomacy, insult
(to make the other lose face)
Etiquette, emotional disturbance
(blush, sweat, tremble) and
galantry

8.
The social “dance” of
synchronizing social behaviors
Ferrazy’s (*) advices:
(*) Ferrazi, K. (2005). Never eat
alone. New York: Doubleday
•Don’t go to networking events
•Follow a personal contact in the next
24 hours
•Respect the “week links” as the major
multipliers of Milgram’s “six degrees of
separation”
•Never forget the person who brought
you to the dance
•The success of the interaction
depends on your ability to be able to
speak and learn from anybody in any
situation.

9.
People need to be
physically present to
celebrate, otherwise the
effects are minimal

10.
The vast majority of
communication signs are of
an emotional character,
impossible to grasp through
technological mediation, no
matter its sophistication