University Advancement 101 Part 2

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University Advancement 101 Part 2

  1. 1. Introductions <ul><li>The Gardens at SIUE (Southern Illinois University Edwardsville) </li></ul><ul><li>The State Botanical Garden of Georgia  </li></ul><ul><li>at The University of Georgia  </li></ul><ul><li>The Arboretum at Penn State </li></ul><ul><li>Terra Design Studios </li></ul>APGA - University Advancement 101 Conley
  2. 2. The Gardens at SIUE <ul><li>New 35-acre garden </li></ul><ul><li>No constituent group </li></ul><ul><li>Neophyte fundraising program </li></ul>APGA - University Advancement 101 Conley
  3. 3. The Arboretum at Penn State Kim Steiner & Patrick Williams
  4. 4. September 2009
  5. 5. September 2009
  6. 17. Timeline <ul><li>1995 – Faculty “white paper” </li></ul><ul><li>1999 – Prelim. master plan for 370 ac. arboretum </li></ul><ul><li>1999 – “Presidential Challenge” </li></ul><ul><li>2002 – Master plan for 55 ac. Gardens </li></ul><ul><li>2005 – Witness Tree stunt </li></ul><ul><li>2006 – Ribbon cutting for 1.3-mile rail trail </li></ul><ul><li>2007 – Lead gift </li></ul><ul><li>2009 – Completion of Phase I </li></ul>
  7. 18. What I Think We Did Right <ul><li>Commissioned a professionally done plan. </li></ul><ul><li>Formalized the Arboretum as a university project. </li></ul><ul><li>Kept our “eye on the prize”. </li></ul><ul><li>Kept the pot boiling. </li></ul><ul><li>Cultivated public support and maintained lists. </li></ul>
  8. 19. 2010 Senior Class Gift
  9. 21. Tell the Story
  10. 22. Southern Illinois University Edwardsville The Scholar’s Walk
  11. 23. Tap into Memories
  12. 26. APGA - University Advancement 101 Conley Tap into Memories
  13. 27. APGA - University Advancement 101 Conley
  14. 28. APGA - University Advancement 101 Conley Tap into Memories
  15. 29. Package the Story
  16. 30. APGA - University Advancement 101 Conley Tap into Memories
  17. 31. Tap into Memories
  18. 34. FORUM / Q&A - Assumptions <ul><li>Expectations </li></ul><ul><li>Reality </li></ul>APGA - University Advancement 101 Conley
  19. 35. FORUM / Q&A - Assumptions APGA - University Advancement 101 - Conley
  20. 36. FORUM / Q&A - Assumptions APGA - University Advancement 101 - Conley
  21. 37. FORUM / Q&A <ul><li>Minimize the “can’t do” </li></ul><ul><li>Emphasize the “can do” </li></ul><ul><li>Maximize the “how to” </li></ul>APGA - University Advancement 101 - Conley

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