Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Getting the Most Out of Outdoor Event Spaces Daley

595 views

Published on

  • Mission distortion and wear and tear on staff and facilities that Rich warns about in his presentation are rampant at speaker Newport's facility in North Carolina. I can't understand why it was used as an example as it runs counterintuitive to what a botanical garden's horticultural integrity is all about. Sad.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Getting the Most Out of Outdoor Event Spaces Daley

  1. 1. Getting the Most Out of <br />Outdoor Event Spaces<br />Earned Income Planning<br /> Context and Feasibility<br />Richard H. Daley<br />June, 2010<br />
  2. 2. In the beginning…<br /><ul><li> Mission and strategic plan
  3. 3. Site master plan
  4. 4. Financial planning
  5. 5. Board and CEO expectations</li></li></ul><li>Components of earned income<br /><ul><li>Admission Fees
  6. 6. Memberships
  7. 7. Program Fees
  8. 8. Gift Shops
  9. 9. Food Service
  10. 10. Special Events
  11. 11. Plant Sales
  12. 12. Facility Rentals</li></li></ul><li>Space use and income<br />
  13. 13. Space and Income Web<br />
  14. 14. How important is earned income?<br />
  15. 15. >ONE-THIRD<br />of total revenues<br />andGROWING <br />
  16. 16. % of Revenues<br />
  17. 17. How important are<br /> special events<br /> facility rentals<br /> plant sales <br />to earned income? <br />
  18. 18. >25% of earned income<br />+ membership and <br />Development and more $<br />
  19. 19.
  20. 20. Analysis<br />
  21. 21. Consider <br /><ul><li> Current situation – financial and spatial
  22. 22. Market
  23. 23. SWOT Analysis
  24. 24. Indoor/ outdoor spaces
  25. 25. Conflicts
  26. 26. Earned Income Study</li></li></ul><li>Annual Space Use by Function<br />
  27. 27. Attendance Patterns<br />
  28. 28. Use by Function<br />
  29. 29. How do you<br />Maximize income?<br />
  30. 30. <ul><li>Plan and Forecast
  31. 31. Diversification
  32. 32. Multiple Spaces
  33. 33. “Fitness and flexibility”
  34. 34. Access conflicts
  35. 35. Indoor backup
  36. 36. Special needs for weddings
  37. 37. Staffing</li></li></ul><li>And the perils are?<br /><ul><li> Mission distortion
  38. 38. Wear and tear on facilities and on staff
  39. 39. Neighborhood issues</li></li></ul><li>What are the other benefits?<br />
  40. 40. TOUCH<br />ENTHUSIASM<br />VISIBILITY<br />
  41. 41. Plan well<br />Designwell<br />Execute well<br />
  42. 42. Rick Daley<br />EMD Consulting Group, LLC<br />928-282-7198<br />rdaley@emdcg.com<br />www.emdcg.com<br />

×