Audio Tour Transferable Concepts<br />
11 Historic Sites; accredited by AAM.<br />22 historic structures from Colonial to 1902. <br />Includes 7 National Histori...
THE ELMS SUNKEN GARDEN<br />Colorized vintage 1930s postcard<br />Today<br />
The 1970s<br />
The 21st Century<br />
11 years of tours <br />Own your rights.<br />Consistent Narration.<br />Make the tour universal.<br />Raise admission pri...
Keys<br />1010 WINS <br />The “White House” :35 rule<br />
Keys<br />1010 WINS <br />The “White House” :35 rule<br />15 type written lines – never changes <br />It’s a Text, Text, T...
Writing<br />Stick it in your ear.<br />Tell them “where to go.” <br />It’s a You, You, You, You, You WORLD.<br />Except o...
Marketing<br /><ul><li>Verbs…
not adjectives
Benefits…
not attributes
A picture is worth…
Be strategic with paid media</li></li></ul><li>
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Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Rodman

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Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Rodman

  1. 1. Audio Tour Transferable Concepts<br />
  2. 2. 11 Historic Sites; accredited by AAM.<br />22 historic structures from Colonial to 1902. <br />Includes 7 National Historic Landmarks.<br />88 Acres of Gardens and Grounds.<br />780,000 admissions.<br />21,000 members.<br />
  3. 3.
  4. 4. THE ELMS SUNKEN GARDEN<br />Colorized vintage 1930s postcard<br />Today<br />
  5. 5. The 1970s<br />
  6. 6. The 21st Century<br />
  7. 7. 11 years of tours <br />Own your rights.<br />Consistent Narration.<br />Make the tour universal.<br />Raise admission price (…less than you think!)<br />Long term commitment to delivery systems.<br />Let the technology come to you.<br />
  8. 8. Keys<br />1010 WINS <br />The “White House” :35 rule<br />
  9. 9.
  10. 10. Keys<br />1010 WINS <br />The “White House” :35 rule<br />15 type written lines – never changes <br />It’s a Text, Text, Text, Text, Text WORLD<br />
  11. 11. Writing<br />Stick it in your ear.<br />Tell them “where to go.” <br />It’s a You, You, You, You, You WORLD.<br />Except on Tuesday, the ball was not hit by the boy.<br />
  12. 12. Marketing<br /><ul><li>Verbs…
  13. 13. not adjectives
  14. 14. Benefits…
  15. 15. not attributes
  16. 16. A picture is worth…
  17. 17. Be strategic with paid media</li></li></ul><li>
  18. 18. RIPTA Newport Trolley<br />
  19. 19. 2010<br />Family<br />Tour<br />
  20. 20. Some Providers<br />Antenna Audio<br />Acoustiguide<br />Imaginear<br />OnCell<br />Orpheo<br />Tourmate<br />
  21. 21. Take it with you.<br />You can do this.<br />Marketing basics.<br />There ain’t no big time.<br />

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