ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES™Exploring Main StreetBorough of Bradley Beach, NJPrepa...
[Project Name]4WARD PLANNING LLCApril 16, 2013Page 2EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013Th...
[Project Name]4WARD PLANNING LLCApril 16, 2013Page 3EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013Ag...
[Project Name]4WARD PLANNING LLCApril 16, 2013Page 4EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013Ma...
[Project Name]4WARD PLANNING LLCApril 16, 2013Page 5EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013Ma...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAN...
[Project Name]4WARD PLANNING LLCApril 16, 2013Page 26EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013G...
For more information, please contact:Todd Poole267.480.7133tpoole@landuseimpacts.comLinda B. Weber, AICP, PP267.480.7133lw...
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Bradley Beach Presentation - August 15

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Bradley Beach Presentation - August 15

  1. 1. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES™Exploring Main StreetBorough of Bradley Beach, NJPrepared For: Borough of Bradley BeachAugust 15, 2012
  2. 2. [Project Name]4WARD PLANNING LLCApril 16, 2013Page 2EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013The ProjectA project of the Community Planning Assistance Program,sponsored by the American Planning Association, NJ Chapter•  Offers a process for determining a new vision for thecorridor;•  Explores land use opportunities (notrecommendations) for consideration;•  Suggests planning and design tools, and•  Provides a (framework) for the upcomingre-examination process
  3. 3. [Project Name]4WARD PLANNING LLCApril 16, 2013Page 3EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013AgendaMain Street ChallengesSustainable Principles for a Downtown CorridorMain Street, Bradley Beach: What is this Place?Opportunities for Main StreetNext StepsMap data ©2012 Google -To see all the details that are visible on thescreen, use the "Print" link next to the map.
  4. 4. [Project Name]4WARD PLANNING LLCApril 16, 2013Page 4EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013Main Street Challenges….Main Street is a delightful, walkable downtown….
  5. 5. [Project Name]4WARD PLANNING LLCApril 16, 2013Page 5EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013Main Street Challenges….Main Street is a delightful, walkable downtown….. but it has its challenges:Auto-oriented buildings in thedowntown district, street-facingparking lots, underutilizedproperties, non-descript buildingtypes and lack of walkable retailon west side of Main Street.Undefined retail district withvacant shops and lowresidential densityIn the north end, a lack ofcharacter, large areas of asphaltand underutilized properties
  6. 6. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Sustainable Principles for DowntownWhat makes a successful place?Is yesterday’s downtown model appropriatefor the future?
  7. 7. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Sustainable Concepts for DowntownPLACE TYPEMarket SavvyMixed-use developmentDestination PlacePUBLIC REALMGood UrbanismDynamic StreetscapeArts and Culture  MOBILITYConnectivityWayfindingPublic Transit
  8. 8. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Sustainable Principles for Main Street1. Market Savvy Encourage growth that optimizes land value and market conditions2. Mixed-use Dev’t Provide housing for 24 X 7 downtown life and a stable customer base3. Destination Place Provide a sense of arrival and unique character4. Good Urbanism Encourage building form that provides visual interest and an “outdoor room”5. Dynamic Streetscape Provide amenities for a safe, comfortable and engaging experience.6. Arts and Culture Include art attractions and cultural arts activities and entertainment7. Connectivity Provide for safe and legible circulation for pedestrians, cyclists and drivers8. Wayfinding Provide signage and landmarks for orientation and circulation9. Transit Options Encourage the use of public transit
  9. 9. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Local Precedents for Downtown
  10. 10. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Main Street, Bradley Beach – What is this Place?Civic and EntertainmentDowntown DistrictProfessional andResidentialMap data ©2012 Google -To see all the details that are visible on thescreen, use the "Print" link next to the map.
  11. 11. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Residential and Professional (South End)Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -To see all the details that are visible on thescreen, use the "Print" link next to the map.TodayQuiet, tree-lined residentialand commercial area withoffices, professional servicesand a variety of residentialtypes.VisionMore of the same, but lessretail.
  12. 12. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Residential and Professional (South End)Place Type Opportunities1.  Encourage the continued use andpreservation of single-family homes2.  Limit future retail uses (direct themto the downtown district)3.  Enhance the southern gateway withflowers, plantings, public art or othermarkers4.  Adopt design guidelines for futurebuilding types.5.  Relocate civic uses (post office) tothe north end of Main Street14
  13. 13. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Residential and Professional (South End)Public Realm Opportunities1.  Require future buildings to bebrought to the street, the “build-to” line.2.  Require parking lots to belandscaped, and limit/prohibitfuture lots in the district.3.  Continue to provide street treesand plantings to anchor thissouthern end of Main Street.
  14. 14. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Residential and Professional (South End)Mobility Opportunities1.  Provide wayfindingsignage for direction tothe downtown district,Bradley Beach trainstation, municipal offices,and other destinations.2.  Pursue a study of bicycleroutes, facility needs andsignage.12
  15. 15. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -To see all the details that are visible on thescreen, use the "Print" link next to the map.TodayDowntown district withneighborhood services,restaurants, auto-orientedbusinesses, park andmunicipal services.VisionIncrease the density of groundfloor retail and upper floorresidential. Relocatemunicipal offices to north tocreate redevelopmentopportunities.Downtown District (Central Area)
  16. 16. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Downtown District (Central Area)Place Type Opportunities1.  Increase opportunities for additional retailwith shops and restaurants on groundfloors.2.  Explore opportunities to relocate auto-oriented services to the north end.3.  Require minimum and maximum heights forbuildings, permitting two and three story inmid-blocks and up to four stories on cornerlots.4.  Develop a branding strategy based uponinput from businesses and the community.1
  17. 17. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Downtown District (Central Area)Place Type Opportunities5. Redevelop the municipal site as a four-storyresidential complex with ground floorcommercial. Relocate the municipal officesto the north end of Main Street.6.  Redevelop underutilized properties to athree story height, with ground floor retailand residential on the upper floors.Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -Redevelopment Potential•  2-.5 acres to 5 acres•  25-40 units per/acre•  50 units – 200 units•  Ground floor retail6
  18. 18. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Downtown District (Central Area)Public Realm Opportunities1.  Require future buildings to be brought to thestreet, or the “build-to” line.2.  Require parking lots to be landscaped as acondition of site plan approval, or constructionpermit. Prohibit any new parking lots in thedistrict.3.  Strategically place litter receptacles in the parkaway from view of Main Street.4.  Renovate the water memorial fountain in thepark.1,22,3,
  19. 19. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Downtown District (Central Area)Public Realm Opportunities5.  Increase pedestrian access to the parkfrom Main Street.6.  Develop a cultural arts program for publicart and programmed events and activities5,Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -To see all the details that are visible on thescreen, use the "Print" link next to the map.5,
  20. 20. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Downtown District (Central Area)Mobility Opportunities1.  Provide wayfinding signage to thecinema, municipal services,Bradley Beach station and otherdestinations.2.  Consider redesigning the access toand from the rail station throughthe park as a gateway.3.  Pursue a study of bicycle routes,facility needs and signage.12
  21. 21. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Business and Services (North End)8/12/12 1:30 PMBradley beach, nj - Google MapsPage 1 of 1https://maps.google.com/Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -To see all the details that are visible on thescreen, use the "Print" link next to the map.TodayArea in transition, characterized byvacant sites, suburban auto-oriented uses, and large lotrestaurant/entertainment.VisionCivic and entertainment districtwith municipal offices, the bowlingalley/restaurant and other existingand future “large” lot commercialuses, with improved streetscapeconditions, e.g. building form,shade trees, etc.
  22. 22. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Business and Services (North End)Place Type Opportunities1.  Define the new place type as civicand entertainment, and encouragecompatible uses.2.  Relocate the municipal services tothis district.3.  Accent the northern tip as a thegateway to Bradley Beach withflowers, plantings, public art and/orother similar materials.Bradley beach, nj - Google Mapshttps://maps.google.com/Imagery ©2012 DigitalGlobe2,
  23. 23. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Business and Services (North End)Public Realm Opportunities1.  Require parking lots to belandscaped and maintained. Lookfor opportunities to improveexisting conditions.2.  Provide pedestrian amenitiesaround civic and entertainmentfacilities, e.g. benches, planters,etc.3.  Provide street trees along bothsides of the corridor.1,3,
  24. 24. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™Business and Services (North End)Mobility Opportunities1.  Provide wayfinding signage to thecinema, municipal services,Bradley Beach station and otherdestinations.2.  Pursue a study of bicycle routes,facility needs and signage.12
  25. 25. ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™NEXT STEPS!Short-term Strategies  Explore these opportunities further in the Master Plan Re-Examination Process  Develop a Visioning Strategy with the community  Identify Underutilized Parcels  Understand the Moving Pieces  Consider Redevelopment and Financing Options  Update the Master Plan  Prepare/Adopt Zoning Revisions and Design Guidelines  Identify and implement streetscape improvementsLong-term Strategies  Proceed with Land Assemblage and Redevelopment
  26. 26. [Project Name]4WARD PLANNING LLCApril 16, 2013Page 26EXPLORING MAIN STREET, BRADLEY BEACH4WARD PLANNING LLCApril 16, 2013General & Limiting Conditions4ward Planning LLC has endeavored to ensure that the reported data and information contained in this report arecomplete, accurate and relevant. All estimates, assumptions and extrapolations are based on methodological techniquesemployed by 4ward Planning LLC and believed to be reliable. 4ward Planning LLC assumes no responsibility forinaccuracies in reporting by the client, its agents, representatives or any other third party data source used in thepreparation of this report.Further, 4ward Planning LLC makes no warranty or representation concerning the manifestation of the estimated orprojected values or results contained in this study. This study may not be used for purposes other than that for which it isprepared or for which prior written consent has first been obtained from 4ward Planning LLC. This study is qualified in itsentirety by, and should be considered in light of, the above limitations, conditions and considerations.
  27. 27. For more information, please contact:Todd Poole267.480.7133tpoole@landuseimpacts.comLinda B. Weber, AICP, PP267.480.7133lweber@landuseimpacts.com

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