Planners All aTwitter


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  • First two cons --- no different than a public meeting / public record, but once people log on, they seem to forget this small detail! Stale content on website – bad… Stale content in social media – the worst! Where they are, on their schedule
  • Neighborhood meeting last week: Phone call to 350 homes and businesses, hand delivered flyer to nearly 500 of them. Of the 25 people who showed up, half of them said they got an email from a friend, the other half got the flyer. A few got the phone call reminder. One saw the story in the newspaper. Nobody saw it on the town website.
  • What worked well for your community and what did not? If you did this project over, what would you change? What are your goals for the future? Where is your community going from here?   In addition, some of you have great areas to discuss including hurdles you have overcome and other aspects that make your situation unique--please include these, as well.
  • Metrics and Measurement – Survey how many ppl at events heard through social media Keep up with analytics
  • Planners All aTwitter

    1. 1. Planners All Atwitter: Social Media’s Public Engagement Potential Gary Anderson, AICP Emily Moos, AICP Chris Rembold, AICP
    2. 2. INTRODUCTIONS <ul><li>The Case for Social Media </li></ul><ul><li>Social Media & the POCD </li></ul><ul><li>Regional Planning & Social Media </li></ul>How many people in the audience have used social media? How many people have used it personally? How many people have used Facebook? Today’s Topics: Twitter? Professionally?
    3. 3. The Case for Social Media <ul><li>Chris Rembold </li></ul><ul><ul><li>Town Planner, Great Barrington, MA </li></ul></ul><ul><ul><li>My perspective: small town, small staff, many projects </li></ul></ul><ul><li>What I hope to cover : </li></ul><ul><ul><li>Why we need Social Media </li></ul></ul><ul><ul><li>The pros and cons of traditional and new media </li></ul></ul><ul><ul><li>How to get started </li></ul></ul><ul><ul><li>What works for me </li></ul></ul><ul><ul><li>How to keep going </li></ul></ul>
    4. 4. “ We ought to have a Facebook page” <ul><li>What I heard </li></ul><ul><ul><li>“ Social media is just a fad ” </li></ul></ul><ul><ul><ul><li>(government shouldn’t be fashionable!) </li></ul></ul></ul><ul><ul><li>“ We don’t have enough time ” </li></ul></ul><ul><ul><ul><li>(or money) </li></ul></ul></ul><ul><ul><li>“ But we don’t have a policy for that” </li></ul></ul><ul><ul><li>“ Nobody cares that much anyway” </li></ul></ul><ul><ul><ul><li>(besides we already know the few people who are actually interested in Town affairs) </li></ul></ul></ul><ul><ul><li>“ What about the Open Meetings Law ?” </li></ul></ul>
    5. 5. Traditional Outreach <ul><li>Public meeting notice (so exciting!) </li></ul><ul><li>If a public hearing, then two notices in the local newspaper (even more exciting!) </li></ul><ul><li>Town website (do you have permission?) </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Simple and straightforward </li></ul></ul><ul><ul><li>Expenses are covered by fees or existing budget line </li></ul></ul><ul><ul><li>Not interactive (information is rote) </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>How many of you read the daily paper? </li></ul></ul><ul><ul><li>Haw many check the town notice board? </li></ul></ul><ul><ul><li>Notice (used to be) only available from Mon – Fri, 9-5 </li></ul></ul><ul><ul><li>Notices do not reach people out of town </li></ul></ul><ul><ul><ul><li>15% of GB homes are second homeowners </li></ul></ul></ul><ul><ul><li>Not interactive (which people crave) and no instant gratification (ditto) </li></ul></ul>
    6. 6. New Media <ul><li>Cons : </li></ul><ul><ul><li>Privacy concerns (readers/posters should be aware) </li></ul></ul><ul><ul><li>Once you post, you can’t go back (just ask any politician) </li></ul></ul><ul><ul><li>Must be updated regularly; new content can take time </li></ul></ul><ul><li>PROS : </li></ul><ul><ul><li>AVAILABLE ANYWHERE, ANYTIME (24/7, 365 days) </li></ul></ul><ul><ul><li>EASIER THAN EVER TO ADD CONTENT </li></ul></ul><ul><ul><li>INSTANT POSTING (and no deadlines!) </li></ul></ul><ul><ul><li>INTERACTION (on their schedule) </li></ul></ul><ul><ul><li>TRACKABLE (find out who you are reaching and when!) </li></ul></ul>
    7. 7. Making the Case… <ul><li>Time / money </li></ul><ul><ul><li>Set up time: maybe a day at most (tweak it later) </li></ul></ul><ul><ul><li>Once up and running: </li></ul></ul><ul><ul><ul><li>Blogs: 30 minutes (tops) per week </li></ul></ul></ul><ul><ul><ul><li>Facebook: 30 seconds or less </li></ul></ul></ul><ul><li>What about the Open Meetings Law? </li></ul><ul><ul><li>Staff vs. Board participation </li></ul></ul><ul><ul><li>Are discussion threads “meetings?” </li></ul></ul><ul><li>Don’t we need a policy governing this? </li></ul><ul><ul><li>Maybe, depends who is in moderating and writing </li></ul></ul><ul><li>We already know the few people who are actually interested in Town affairs </li></ul><ul><ul><li>So, what, more communication is superfluous? </li></ul></ul><ul><li>Make it an integral component of all public outreach!! </li></ul>
    8. 8. New Media that I use <ul><li>Website (Virtual Town Hall) </li></ul><ul><li>Blog (Wordpress) </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube (soon) </li></ul>
    9. 9. Planning Dept web page
    10. 10. Planning Dept web page <ul><li>Tracking / statistics </li></ul>
    11. 11. Blog
    12. 12. Blog Tracking / statistics
    13. 13. Facebook
    14. 14. Getting Started <ul><li>Start with a project or initiative </li></ul><ul><ul><ul><li>GB Master Plan </li></ul></ul></ul><ul><li>Pick the media </li></ul><ul><li>Build the site </li></ul><ul><ul><ul><li>Make it attractive </li></ul></ul></ul><ul><ul><ul><li>Make it user friendly (remember that we live in a two-click world…) </li></ul></ul></ul><ul><li>Set your controls / comment parameters </li></ul><ul><li>Invite users </li></ul><ul><li>Cultivate connections </li></ul><ul><li>Expand from there </li></ul>
    15. 15. Keeping Going With Social Media <ul><li>Keep the content fresh and relevant </li></ul><ul><ul><li>Blog: I post weekly </li></ul></ul><ul><ul><li>Facebook: 2x / week if you can </li></ul></ul><ul><li>My experience </li></ul><ul><ul><li>Can be a good way to share ideas and collaborate, but NOT a replacement for actual participation </li></ul></ul><ul><ul><li>A very effective way to get your information out, in a timely and consumable format </li></ul></ul>
    16. 16. Manchester, Connecticut’s Plan of Conservation and Development Update
    17. 17. Social Media Communication (It’s all about the buzz…) <ul><li>2020 Blog </li></ul><ul><li>Facebook Page </li></ul><ul><li>(Twitter) </li></ul>
    18. 18. 2020 Blog <ul><li> </li></ul>
    19. 19. 2020 Blog <ul><li>NOT </li></ul><ul><li>Who? </li></ul><ul><li>Policy? </li></ul><ul><li>Momentum! </li></ul><ul><li>HOT </li></ul><ul><li>Easy </li></ul><ul><li>Communicate! </li></ul><ul><li>Links </li></ul><ul><li>Pics </li></ul><ul><li>Hit Counter </li></ul>
    20. 20. 2020 Facebook Page <ul><li> </li></ul>
    21. 21. <ul><li>NOT </li></ul><ul><li>Spam </li></ul><ul><li>Policy? </li></ul><ul><li>Members only </li></ul><ul><li>HOT </li></ul><ul><li>Buzz </li></ul><ul><li>Newsfeed </li></ul><ul><li>Likes </li></ul><ul><li>Businesses and Orgs. </li></ul>2020 Facebook Page
    22. 22. Economic Development on Twitter <ul><li>!/ManchCT_EconDev </li></ul>
    23. 23. Economic Development on Twitter <ul><li>HOT </li></ul><ul><li>Immediate </li></ul><ul><li>Retweets </li></ul><ul><li>Pics </li></ul><ul><li>Search </li></ul><ul><li>NOT </li></ul><ul><li>Interest? </li></ul><ul><li>140 chars </li></ul><ul><li>#@!!! </li></ul><ul><li>Feeds! </li></ul>
    24. 24. Social Media Initiative Emily Moos, AICP
    25. 25. SCR Social Media Platform <ul><li>Facebook (113 Fans) </li></ul><ul><li> </li></ul><ul><li>Twitter (153 Followers) </li></ul><ul><li> </li></ul><ul><li>Linkedin </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>xxx </li></ul>
    26. 26. What Worked Well <ul><li>Social Media Policy </li></ul><ul><li>Google Alerts </li></ul><ul><li>CRCOG staff education </li></ul><ul><li>Promoting Social Media via other platforms </li></ul>
    27. 27. What Worked Well <ul><li>Twitter connections/interaction </li></ul><ul><li>Facebook/Webpage interaction </li></ul><ul><li>Linkedin/Webpage interaction </li></ul>
    28. 28. What Needs More Work <ul><li>Social Media Check-in </li></ul><ul><li>Daily posting routine </li></ul><ul><li>Setting up centralized social media site (Hootsuite, etc.) </li></ul><ul><li>Full build-up of Linkedin pages </li></ul>
    29. 29. Goals for the Future <ul><li>Create plan for integrating ongoing and new SCR social media (next 1-3 months) </li></ul><ul><li>Implement “Twitter Tuesdays” (now) </li></ul><ul><li>Full build-up of Linkedin pages and integration on website (next 1-3 months) </li></ul><ul><li>Increase interaction on Facebook (ask a question once a week as goal) </li></ul><ul><li>Keep goal of 100 more fans/follower in the next year </li></ul><ul><li>Begin blog as time allows </li></ul><ul><li>Metrics and Measurement </li></ul>
    30. 30. Where is are we Going from Here? <ul><li>Picasa Photo Database </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Vimeo </li></ul>
    31. 31. Contact information <ul><li>Chris Rembold </li></ul><ul><ul><ul><li>Email: [email_address] </li></ul></ul></ul><ul><ul><ul><li>Web: </li></ul></ul></ul><ul><ul><ul><li>Blog: </li></ul></ul></ul><ul><li>Gary Anderson </li></ul><ul><ul><ul><li>Email: [email_address] </li></ul></ul></ul><ul><ul><ul><li>Facebook: </li></ul></ul></ul><ul><ul><ul><li>Blog: </li></ul></ul></ul><ul><li>Emily Moos </li></ul><ul><ul><ul><li>Email: [email_address] </li></ul></ul></ul><ul><ul><ul><li>Web: </li></ul></ul></ul><ul><ul><ul><li>Facebook: </li></ul></ul></ul>